White Lilac, launched in 1932 by Mary Chess, holds the distinction of being her first perfume and set the tone for her signature approach to fragrance. The choice of the name "White Lilac" reflects Mary Chess’s love for simple, natural beauty. The phrase itself, “White Lilac,” comes from the common name of a flowering plant, with "lilac" derived from the Persian word "lÄ«lak," meaning “bluish.” However, Mary Chess focused on the pure, pristine white variety of the lilac flower, symbolizing innocence, purity, and elegance. The word "White Lilac" evokes images of a peaceful garden in spring, filled with soft sunlight and delicate blossoms. It conjures emotions of serenity, nostalgia, and natural beauty—an unpretentious luxury that feels both timeless and sophisticated.
Interpreting "White Lilac" as a scent, it would capture the fragile and fleeting beauty of fresh lilacs in bloom. This fragrance would open with the bright, clean scent of fresh white lilacs, which instantly uplifts the senses with its crisp floral sweetness. Beneath this top note, the perfume softens into the lush floral undertones of lily of the valley, jonquil, and wisteria—all known for their sweet and slightly powdery characteristics. These create a creamy, rounded base, while sparkling verbena punctuates the composition with a hint of citrusy zest, adding a lightness that keeps the fragrance fresh and lively.