Zut by Elsa Schiaparelli: launched in 1948 and possibly created by a Jean Carles and Roure.
As for the name, it was quite controversial for the time, at least it was in France. The name "Zut," pronounced "zoot," in French means "damn". In the book Antique Trader Perfume Bottles, Kyle Husfloen and Penny Dolnick said that "reportedly inspired by an accident that occurred to Elsa Schiaparelli when the waist elastic on her slip broke at a train station and the slip fell to her feet."
As for the name, it was quite controversial for the time, at least it was in France. The name "Zut," pronounced "zoot," in French means "damn". In the book Antique Trader Perfume Bottles, Kyle Husfloen and Penny Dolnick said that "reportedly inspired by an accident that occurred to Elsa Schiaparelli when the waist elastic on her slip broke at a train station and the slip fell to her feet."
In a 19850 issue of the Cincinatti Enquirer it stated that "the name doesn't mean a thing, Elsa says. It just popped into her head one day when she walked through the suit production room of her Paris atelier."