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Please understand that this website is not affiliated with any of the perfume companies written about here in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the company brand might see it.

Vintage Perfumes For Sale

Sunday, April 21, 2013

Lournay

In this guide I have listed the various perfumes introduced by Lournay of 4 rue de la Paix, Paris.

Lournay was a Franco-American company established in 1900. They produced low-priced to luxury perfume presentations until 1945, when they were acquired by Colgate. Lournay Imported Toilet Preparations included such items as Lournay's Lemon Cream, cold creams, Glycerine & Rosewater lotions, and perfumes.



The perfumes of Lournay:

  • 1920 Fleur de Mignon
  • 1920 Fleur Vivant
  • 1920 Qui Sait
  • 1921 L'Ile d'Amour
  • 1922 Fleur d'Amour
  • 1923 Vivante
  • 1925 Mon Tresor

Bottles:


Lournay bottles ranged in price from inexpensive to luxurious. One of the finest and most rare of presentations introduced by Lournay would have to be the deluxe edition for the perfume Vivante (alive) in 1923 designed by Julien Viard . This clear and frosted bottle had three identical Grecian figures carrying garlands on the bottle in brown patina. The bottle stands 6 3/4" tall.



Photoplay, 1923:
"Odeur! Here is gayety and life, a new enticement— the fragrance of living flowers to contrast the artificiality of perfumes! "VlVANTE — as different from the odeurs one now knows as a garden in the springtime from the stopper of a bottle"


In 1921, a newspaper ad stated the following "A set of Lournay's perfume bottles by Lalique who signed each bottle and destroyed its mold so that there would be no duplicates. Its richly brocaded box was made in Italy." Set cost $780.00. However, Lalique never made any bottles for Lournay, the ad writer was incorrect as the bottles were made by Julien Viard.



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