In this guide I have listed the various perfumes introduced by Lournay of 4 rue de la Paix, Paris.
Lournay was a Franco-American company established in 1900 at 4 rue de la Paix, Paris, later at 7 rue de l'Isly, Paris and Milwaukee, WI. In 1924, Parfumerie Lournay moved their offices at 366 Fifth Ave to 509 Fifth Ave New York City. Chandon & Co represented and distributed Lournay in the 1920s. In 1923, Palmolive, through stock ownership controled the perfume and powder business of Lournay, Inc.
They produced low-priced to luxury perfume presentations until 1945, when they were acquired by Colgate. Lournay Imported Toilet Preparations included such items as Lournay's Lemon Cream, cold creams, Glycerine & Rosewater lotions, and perfumes.
After 1940, the company produced mainly cosmetics and skin preparations. Company still in business during 1988 when Colgate-Palmolive Co. launched the Lournay skincare line for sensitive skin based on natural botanicals. However, it was not very successful and the Lournay line was discontinued in 1989.
Lournay bottles ranged in price from inexpensive to luxurious. One of the finest and most rare of presentations introduced by Lournay would have to be the deluxe edition for the perfume Vivante (alive) in 1923 designed by Julien Viard . This clear and frosted bottle had three identical Grecian figures carrying garlands on the bottle in brown patina. The bottle stands 6 3/4" tall.
Photoplay, 1923:
In 1921, a newspaper ad stated the following "A set of Lournay's perfume bottles by Lalique who signed each bottle and destroyed its mold so that there would be no duplicates. Its richly brocaded box was made in Italy." Set cost $780.00. However, Lalique never made any bottles for Lournay, the ad writer was incorrect as the bottles were made by Julien Viard.
Lournay was a Franco-American company established in 1900 at 4 rue de la Paix, Paris, later at 7 rue de l'Isly, Paris and Milwaukee, WI. In 1924, Parfumerie Lournay moved their offices at 366 Fifth Ave to 509 Fifth Ave New York City. Chandon & Co represented and distributed Lournay in the 1920s. In 1923, Palmolive, through stock ownership controled the perfume and powder business of Lournay, Inc.
They produced low-priced to luxury perfume presentations until 1945, when they were acquired by Colgate. Lournay Imported Toilet Preparations included such items as Lournay's Lemon Cream, cold creams, Glycerine & Rosewater lotions, and perfumes.
After 1940, the company produced mainly cosmetics and skin preparations. Company still in business during 1988 when Colgate-Palmolive Co. launched the Lournay skincare line for sensitive skin based on natural botanicals. However, it was not very successful and the Lournay line was discontinued in 1989.
The perfumes of Lournay:
- 1920 Fleur de Mignon
- 1920 Fleur Vivant
- 1920 Qui Sait
- 1921 L'Ile d'Amour
- 1921 Lilas
- 1921 Bouquet
- 1921 Rose
- 1922 Fleur d'Amour
- 1923 Vivante
- 1925 Mon Tresor
- 1960 Bien Amee
- 1967 Moment of Truth Men's line of grooming aids
Bottles:
Lournay bottles ranged in price from inexpensive to luxurious. One of the finest and most rare of presentations introduced by Lournay would have to be the deluxe edition for the perfume Vivante (alive) in 1923 designed by Julien Viard . This clear and frosted bottle had three identical Grecian figures carrying garlands on the bottle in brown patina. The bottle stands 6 3/4" tall.
Photoplay, 1923:
"Odeur! Here is gayety and life, a new enticement— the fragrance of living flowers to contrast the artificiality of perfumes! "VlVANTE — as different from the odeurs one now knows as a garden in the springtime from the stopper of a bottle"
In 1921, a newspaper ad stated the following "A set of Lournay's perfume bottles by Lalique who signed each bottle and destroyed its mold so that there would be no duplicates. Its richly brocaded box was made in Italy." Set cost $780.00. However, Lalique never made any bottles for Lournay, the ad writer was incorrect as the bottles were made by Julien Viard.
Other Bottles:
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