Bienaime Parfumeur

Bienaimé Parfumeur was established in 1935 by Robert Bienaimé (1876–1960, a prominent perfumer who had previously worked with Houbigant, one of the most prestigious perfume houses in Paris. Located at 396 rue Saint-Honoré, Paris, the boutique was positioned in a fashionable area, emphasizing its high-end appeal. Bienaimé, known for creating the iconic fragrance Quelques Fleurs during his time at Houbigant, sought to establish his own brand and launch perfumes under his own name. His deep knowledge of perfumery and reputation for crafting exquisite fragrances provided a solid foundation for his new venture.

 Robert Bienaimé passed away in 1960. Although  Bienaimé Parfumeur enjoyed some success in its early years, there are limited records of the company beyond the early 1960s. The company was still in business in 1963, as evidenced by newspaper ads seeking distributors. These ads indicate that the Bienaimé brand was actively trying to expand its reach, possibly in response to increasing competition in the perfume market. Despite these efforts, the company likely closed shortly after this period, as no further mentions appear in newspapers or other historical records.

The closure of Bienaimé Parfumeur marks the end of a chapter in Robert Bienaimé's career, but his influence on the world of perfumery, particularly through his work at Houbigant, remains significant. The company, while short-lived, is a testament to Bienaimé's desire to innovate and create under his own name in the competitive landscape of mid-20th century perfumery.

Perfumes:

The perfumes of Bienaime of Paris France:

• 1935 Eveil (still sold in 1941)
• 1935 Chypre Impérial (still sold in 1950)
• 1935 Fleurs D'Eté (summery, sweet rosy floral perfume) (still sold in 1951)
• 1935 La Vie en Fleurs (a rose dominated floral perfume) (still sold in 1950)
• 1935 Lavande de Valreas
• 1935 Vermeil (still sold in 1950)
• 1935 Sur les Cimes
• 1935 Cuir de Russie (Russian leather perfume) (still sold in 1951)
• 1935 Gardenia
• 1936 Jasmin
• 1936 Lilas
• 1936 Muguet
• 1936 Oeillet
• 1936 Heliotrope
• 1936 Violette
• 1936 Cyclamen
• 1936 Rose
• 1936 Caravane (exotic spicy oriental chypre perfume) (still sold in 1951)
• 1936 Enfin Seuls (perfume presentation)
• 1937 Fleurs de Provence (a summery floral perfume)
• 1937 Ambre
• 1938 Jours Heureux
• 1943 Les Carnations (cream foundation)
• 1945 Dentelle (still sold in 1961)
• 1947 Fougere Argentee

Sketch, 1939:

"Biename's Fleurs de Provence perfume. It seems to have imprisoned all the elusive scents of a summer garden, and it is an ideal perfume to wear with the sentimental clothes of the moment. Next comes Caravane, exhilarating and gay, creating a perfect aura for the true sophisticate."

Mademoiselle, 1940:

"Biename's Caravane, Vermeil, Dentelle, Chypre Imperial, Fleurs d'Ete from $4.35 to $32.25."

Bottles:

The perfume bottles used by Bienaime were exquisitely designed by Pierre d'Avesn, a talented French glass designer known for his Art Deco creations. D'Avesn's work for Bienaime showcases his attention to detail and the elegance he brought to glass design. These bottles were manufactured by the renowned Pochet et du Courval, a prestigious glassmaker with a long-standing reputation for producing high-quality perfume bottles for luxury brands. The collaboration between d'Avesn and Pochet et du Courval ensured that Bienaime perfumes were housed in bottles that reflected the sophistication and artistry of the brand itself.

To assist collectors and enthusiasts in identifying the contents of sealed perfume boxes, a 1947 Bienaime catalog provides a helpful guide. This catalog features images and numbered descriptions of the various bottles, making it easy for anyone with a sealed box to determine what might be inside. Whether you prefer not to open the box or are unsure of the bottle's volume, this guide offers a convenient way to match the packaging with the specific perfume and size it contains. Such detailed resources not only preserve the legacy of Bienaime but also enhance the experience for collectors, allowing them to appreciate the craftsmanship without disturbing the original packaging.

Standard Flacon for all perfumes:

The "Standard Bienaimé Flacon" was an exquisite example of crystal craftsmanship, designed with timeless elegance and versatility. Its tall, upright rectangular shape exuded a sense of refined simplicity, a perfect canvas to showcase the high-quality perfumes within. The flacon was crafted from clear crystal, allowing the rich colors and textures of the perfumes to be visible through its glass, offering an understated, yet luxurious aesthetic that would appeal to a sophisticated clientele.

Fitted with a flared cut glass stopper, the bottle's design was both functional and decorative. The stopper terminated in an octagonal flat top, its geometric precision adding a striking contrast to the clean lines of the rectangular bottle. This design was both modern and classical, combining the minimalist appeal of a clear crystal with the decorative flourish of the stopper. The octagonal shape lent a sense of symmetry and balance, further elevating the flacon's aesthetic and making it a fitting vessel for the fine perfumes it housed. The bottle stands 3.75" tall.

Used for a wide range of Bienaimé's most celebrated perfumes—including Eveil, Caravane, La Vie en Fleurs, Cuir de Russie, Gardenia, Chypre Imperiale, Fleurs d'Ete, Lavande de Valreas, Fougere Argentee, and Dentelle—the Standard Bienaimé Flacon became a signature of the brand's perfume offerings. Whether holding the spicy, resinous allure of Cuir de Russie or the floral freshness of La Vie en Fleurs, the flacon was versatile, acting as a consistent and recognizable form that unified Bienaimé's diverse fragrances.

The bottle, with a capacity of 65cc, was available under different catalog numbers, indicating slight variations for specific perfumes. For instance, Dentelle, with its floral amber fragrance, was distinguished by the catalog number #245bis, while the rest of the perfumes shared the standard #245 classification. This thoughtful consistency allowed Bienaimé to create a recognizable identity across its line, while also giving each perfume its own unique presence within the uniform design.

The Standard Bienaimé Flacon, while minimalistic, was a masterpiece of form and function, with each element—its clear crystal body, the intricate cut glass stopper, and its perfectly proportioned size—working in harmony to present Bienaimé’s fragrances as luxurious, timeless, and elegant.

Simple Flacon:

The "Simple Flacon" by Bienaimé lived up to its name with a design that embraced minimalism, yet it retained a sense of understated elegance. Crafted from clear glass, this bottle was a pared-down version of the brand's more elaborate offerings, making it accessible and versatile, while still maintaining the luxurious quality expected from a house like Bienaimé. Its simply cut V lines and unembellished structure were a perfect fit for various perfumes in the Bienaimé line, from the opulent oriental notes of Vermeil to the fresh, floral lightness of La Vie en Fleurs. The bottles were fitted with plastic screwcaps made of galalith.

The bottle was available in three convenient sizes, each suited to different purposes and occasions. The smallest size, 6cc, cataloged as #233, was ideal for personal, portable use—a dainty vial of fragrance that could easily slip into a handbag or be kept on a vanity for discreet touch-ups throughout the day. The 15cc version, #234, provided a bit more capacity while remaining compact enough for travel, appealing to those who wanted a balance between convenience and longevity in their perfume. Finally, the largest version, #235 at 37cc, was perfect for more dedicated use, still modest in size but allowing for more frequent application without the need for immediate replenishment.

Despite its simplicity, the "Simple Flacon" did not sacrifice elegance. Its clean, unadorned shape showcased the rich colors of the perfumes inside, offering a visual hint at the aromatic treasures within. Whether it held the leathery complexity of Cuir de Russie, the spicy depth of Chypre Imperiale, or the soft florals of Fleurs d'Ete, this bottle became a versatile vessel for some of Bienaimé's most iconic scents.

The consistent design across the three sizes and multiple perfumes ensured that the "Simple Flacon" maintained Bienaimé's aesthetic identity while allowing the brand's customers to choose the size and fragrance that best suited their needs. This blend of practicality, luxury, and simplicity made the "Simple Flacon" a timeless choice for perfume lovers during the 1930s and beyond, reflecting a period where refined taste and functional beauty went hand in hand.

Etui Pour le Sac (Purse Bottles):

Etui Pour le Sac—Bienaimé’s elegant purse bottles—were designed to bring a touch of luxury to a woman's daily life. Crafted specifically for portability, these 6cc flacons were perfect for carrying in a handbag, allowing women to refresh their perfume throughout the day with ease and sophistication. Each bottle held just enough parfum to be discreetly tucked away, yet provided ample fragrance for regular application, making it the ideal companion for busy lifestyles in the 1930s.

The bottles were available in two packaging designs, each as striking as the next. Cataloged as #231, the first option came in gold packaging, exuding a sense of opulence and grandeur. This version was more formal and fit perfectly with an evening ensemble, reflecting the glamour and refinement that were trademarks of the era’s high society. The gold packaging, with its gleaming exterior, likely conveyed an image of sophistication, enhancing the luxurious experience of wearing Bienaimé’s fine scents.

For those who preferred a softer, more romantic presentation, the #232 catalog offered the same 6cc bottle housed in floral packaging. This design was perfect for day-to-day use, adding a touch of femininity and charm. The delicate floral motifs would have resonated with women who appreciated beauty in all aspects of life, from their perfume to the containers in which it was held. The floral packaging was more casual yet no less beautiful, ideal for bright afternoons or more personal moments.

These small, portable bottles were available in an impressive array of scents, reflecting the wide range of moods and preferences of Bienaimé’s clientele. From the rich and smoky leather of Cuir de Russie to the bright floral freshness of La Vie en Fleurs, each bottle encapsulated a different facet of the Bienaimé perfume collection. The lineup also included beloved floral notes such as Rose, Jasmin, and Violette, as well as more exotic florals like Heliotrope and Gardenia, offering something for every occasion and personal taste.

The Etui Pour le Sac bottles allowed women to experience the full range of Bienaimé’s perfumes on the go, ensuring they could carry a bit of luxury with them at all times. Whether used for a quick touch-up before a rendezvous or simply to enhance a moment of self-care during a busy day, these purse bottles encapsulated the elegance, practicality, and high craftsmanship of 1930s perfumery.

Discreet Packaging:

For those who aren't looking for fussy presentations. These bottles came in two sizes: 15cc and 37cc. The bottles were available in these scents: Eveil, Caravane, La Vie en Fleurs, Cuir de Russie, Chypre Imperiale, Fleurs d'Ete, Lavande de Valreas, and Fougere Argentee. The bottle was narrow and had a slight arched base. The stopper was almost fan shaped and had the Bienaime double BB logo en intaglio.  One bottle stands 2.5" tall.

Catalog numbers:

• #224 = 15cc = Parfum
• #226 = 37cc = Parfum

Bottle Trio Gift Set:

The Bottle Trio Gift Set by Bienaimé was an elegant offering, combining both simplicity and luxury. This boxed gift set contained three crystal bottles, designed with clean, minimalist lines. Each bottle in the set was a refined, upright rectangle, made of clear crystal, reflecting the understated elegance that characterized Bienaimé’s design philosophy. The bottles were topped with cube-shaped crystal stoppers, enhancing their geometric symmetry and creating a sleek, modern aesthetic.

With a combined volume of 54cc, this trio of perfumes was ideal for gifting, providing the recipient with a selection of Bienaimé's finest scents in one beautifully presented set. The thoughtful design of the bottles not only highlighted the purity of the perfume within but also made the set a striking addition to any vanity or dressing table. The stoppers, crafted from solid crystal, added an element of heft and quality, emphasizing the luxurious nature of the set while making each bottle easy to open and reseal.

This gift set, cataloged as #222, was a perfect way to experience the world of Bienaimé perfumes, offering a versatile selection of fragrances suitable for different moods and occasions. The minimalist elegance of the bottles allowed the focus to remain on the exquisite scents inside, while the overall design of the trio box made it an irresistible gift for any lover of fine perfumes.

Enfin Seuls Gift Set:

The Enfin Seuls Gift Set, meaning "Finally Alone," is a beautifully romantic presentation, designed to capture a sense of intimate joy and shared moments. This unique gift set featured two stylized heart-shaped perfume bottles, elegantly nestled inside a luxurious quilted satin bed. The soft satin interior provided both protection and a sense of indulgence, enhancing the experience of unveiling the perfumes. The bottles were encased in a charming floral-patterned box, with an intricately designed lid resembling the shutters of a window, evoking the imagery of private, quiet moments shared between lovers.

Shown in the 1947 Bienaimé catalog, the set was described as embodying "the carelessness and the lightness of happiness." This description perfectly aligns with the carefree and joyful atmosphere suggested by the name "Enfin Seuls," as if the box were inviting its recipient to escape into a personal moment of bliss. Though the catalog did not specify which perfumes were included, the combined volume of the two heart-shaped bottles was 36cc, making this set an exquisite offering for anyone wishing to experience two of Bienaimé's beloved fragrances.

The design of the set, with its heart motifs and window shutters, seems to suggest a playful yet intimate scene—perhaps hinting at a romantic getaway or a retreat into a private world of luxury and happiness. The "Enfin Seuls" gift set would have been the perfect romantic gesture, an embodiment of elegance and sentimentality, designed to convey emotions through both scent and presentation. Cataloged as #221, this set would have stood out for its intricate detailing and thoughtful design, offering not only a fragrant experience but also a symbolic representation of love and happiness.

The Perfumes:

Caravane:

Caravane by Bienaime was launched in 1936, a creation of the talented perfumer Robert Bienaime. The name "Caravane" evokes a sense of journey and adventure, derived from the French word for "caravan." This term conjures images of groups traveling through vast, mysterious landscapes, particularly the deserts of Arabia. The word suggests a richness of experience, filled with the scents and sounds of far-off places, and evokes emotions of wanderlust and exploration. For Bienaime, the choice of this evocative name may have been an attempt to encapsulate the spirit of travel, adventure, and the allure of exotic destinations within a single fragrance.

As a spicy oriental chypre fragrance, Caravane captures the essence of its namesake. It invites the wearer to embark on a sensory journey, where warm spices mingle with lush florals and earthy woods. The interpretation of "Caravane" in scent reflects this sense of exploration and adventure, with a complex composition that brings to mind the rich aromas of distant lands—think of fragrant spices like cinnamon and clove wafting through sun-soaked bazaars, mingling with the soft petals of exotic flowers. This fragrance not only represents a physical journey but also an emotional one, inviting women to embrace their own adventures and experiences.

The time period in which Caravane was launched, during the Great Depression, was marked by hardship and uncertainty. In this context, a fragrance named "Caravane" provided a sense of escapism and hope. While many faced economic challenges, the allure of adventure and exoticism offered a tantalizing escape from daily struggles. Women of the era may have found solace in this fragrance, as it reminded them of the beauty of faraway places and the richness of experiences that awaited beyond their immediate surroundings.

During the 1930s, Arabian themes were prevalent in film, fashion, and art, capturing the public's imagination with their mystique. Movies often portrayed romanticized visions of the Middle East, featuring opulent settings and exotic narratives. In fashion, flowing fabrics and intricate patterns inspired by Arabian motifs became popular, offering a sense of drama and escape. Similarly, literature and art began to explore themes of travel and the allure of the exotic, resonating with a society eager to dream beyond its constraints. In this vibrant cultural landscape, Caravane stood as a fitting tribute to the enduring spirit of exploration and the allure of distant horizons, inviting women to experience a world filled with wonder and possibility.

Le Petit Parisien : journal quotidien du soir, 1941:

"Caravane is perhaps the most renowned of all Bienaime perfumes. Delicate and elusive, it exudes an ethereal and subtle quality. It embodies the final, perfect note that brings to life the refined balance known as 'taste.'"

Caravane is classified as a spicy oriental chypre fragrance for women.

• Top notes: bergamot, cinnamon, clove, nutmeg, and anise
• Middle notes: incense, ylang ylang, jasmine, myrrh and Taif rose 
• Base notes: vanilla, sandalwood, vetiver, leather, cedar, frankincense, amber, and musk

La Femme Chic, 1945:

"Caravane transports us to the heart of the desert, evoking the richness of Arabia—its balms, essences, and aromatic treasures. It brings to mind old wooden chests filled with dried Asian flowers, releasing their intense, smoldering scents. This fragrance is warm and enduring, yet it remains subtly discreet—a true creation of Bienaime."

Scent Profile:

As you experience Caravane, the top notes greet you with a bright and zesty burst of bergamot. The citrus is lively yet refined, its sharpness softened by the immediate warmth of cinnamon. This spice unfurls in rich, sweet layers, blending effortlessly with the dark, peppery bite of clove and the nutty warmth of nutmeg. Anise, with its delicate licorice nuance, adds an unexpected twist, hinting at something exotic and mysterious beneath the initial freshness.

In the heart of Caravane, the air thickens with an intoxicating blend of incense. Its smoky tendrils swirl around the sweet, narcotic bloom of ylang-ylang, which offers a creamy floral note tinged with an almost fruity richness. Jasmine follows, delicate yet opulent, bringing a heady floral depth that is both fresh and powdery. The presence of Taif rose—rare and elegant—adds a touch of velvety sweetness, its deep red petals unfolding to reveal a timeless floral luxury. Myrrh introduces a resinous, earthy quality, grounding the flowers in something ancient and spiritual, like the scent of sacred rituals.

As the fragrance settles into its base, the warmth intensifies. A soft, enveloping vanilla emerges, blending with the creamy, woody sweetness of sandalwood. The earthiness of vetiver, with its grassy, slightly smoky essence, intertwines with the ruggedness of leather, creating a sensual and tactile depth. Cedar brings a crisp, clean woodiness, while the frankincense lingers with its sacred, resinous aroma, both dry and rich. 

The amber, glowing like molten gold, adds a final touch of warmth, balancing the spicy notes with a smooth, resinous sweetness. The subtle whisper of musk enhances the lingering sillage, leaving a trail that is both warm and mysterious, like the distant memory of an exotic journey. Caravane’s final impression is a harmonious, spicy oriental chypre that lingers on the skin like an ancient desert wind.

Bottles:

The fragrance Caravane by Bienaime was presented in an elegant crystal bottle that embodied the brand's refined aesthetic. The bottle itself was designed with an arched shape, and its surface was adorned with a fanned-out fluted pattern, a style that radiated sophistication. This detailed craftsmanship extended to the stopper, which was shaped like a fan to perfectly complement the bottle’s design. The symmetry between the fluted body and the matching fan-shaped stopper made the Caravane bottle not only a vessel for perfume but also a piece of art.

Caravane was available in two sizes, offering both practicality and luxury. The smaller bottle, holding 35cc of perfume, was cataloged as #44, while the larger version, with a capacity of 65cc, was listed as #45. These catalog numbers helped differentiate the sizes, particularly useful for collectors or anyone looking to verify the specific edition they possessed. Both sizes were crafted with the same attention to detail, allowing those who purchased Caravane in any volume to enjoy a beautifully designed and luxurious perfume presentation. One bottle stands 3.25" tall.

Jours Heureux:

Jours Heureux by Bienaime was launched in 1938, a creation of the esteemed perfumer Robert Bienaime. The name "Jours Heureux" is French, translating to "Happy Days." This phrase conjures images of lightheartedness, carefree moments, and cherished memories of joy and contentment. It evokes emotions of nostalgia and optimism, a sense of reliving the golden days of youth or basking in the simple pleasures of life. For Bienaime, choosing such a name may have been a way of capturing the essence of happiness in a bottle—an aromatic celebration of life’s fleeting, yet precious moments.

The name "Jours Heureux" speaks to a universal longing for tranquility and peace, especially during the turbulent time period in which it was launched. The late 1930s were marked by uncertainty, the United States was still experiencing the effects from the Great Depression and the world was on the brink of the Second World War. Amid this backdrop, a perfume named "Jours Heureux" would have offered a welcome respite, reminding women of happier, simpler times and giving them an escape into a world of beauty and joy. It was a fragrant symbol of hope, a reminder that even in dark times, there were moments of light and happiness to be found.

As a woodsy floral fragrance, Jours Heureux likely embodied a balance between natural earthiness and delicate blooms. The combination of woody notes and soft florals would have captured the essence of nature in spring, a time when new life and optimism flourish. Women of the time would have connected deeply with this fragrance, seeing it as a reflection of their desire for both strength and grace. The woodsiness would have brought a sense of grounding and stability, while the floral notes introduced a sense of femininity and elegance. Together, the scent would have represented the duality of the modern woman—rooted in tradition but aspiring for freedom and happiness.

Launching a fragrance with such a hopeful and uplifting name in 1938 was highly appropriate. During a period filled with challenges, Jours Heureux provided a fragrant escape, a way for women to carry with them a reminder of joy, even in the most uncertain of times. It captured the era’s spirit of resilience and the desire to hold onto the beauty of life, making it not only a perfume but a beacon of emotional strength and hope for a brighter future.

L'Amour de l'art, 1950:

"Jours Heureux by Bienaime: A light, subtle, and fresh fragrance, reminiscent of spring holidays and the carefree joy of youth, filled with bursts of laughter in the sun. Is it the scent of lilac or lily of the valley we gather, or the bouquet we playfully arrange, trying to hide a smile?"

Jours Heureux is classified as a woodsy floral fragrance for women.

• Top notes: bergamot, lemon, neroli, lilac, lily of the valley, aldehydes
• Middle notes: jasmine, rose, ylang ylang, orange blossom, violet, orris
• Base notes: precious Island woods, ambergris, oakmoss, sandalwood, vetiver, patchouli, cedar

Scent Profile:

As you experience Jours Heureux, the fragrance opens with a bright and uplifting burst of bergamot. Its zesty citrus aroma dances playfully in the air, refreshing your senses with a crisp, invigorating quality. Accompanying this is the sunny warmth of lemon, which enhances the joyful brightness, filling the space with a sparkling vibrancy. The addition of neroli, with its sweet, honeyed floral notes, brings a sense of elegance and sophistication, wrapping you in a soft, delicate embrace. 

As the initial freshness unfolds, the fragrance introduces lilac, its soft, powdery petals whispering of springtime, while lily of the valley adds a fresh, dewy sweetness, reminiscent of a sunlit garden in full bloom. The subtle yet impactful presence of aldehydes lends an airy effervescence, creating a luminous quality that makes the entire composition feel light and buoyant.

As the scent evolves into the heart notes, a rich tapestry of florals reveals itself. Jasmine takes center stage, its intoxicatingly heady aroma enveloping you in a lush, velvety embrace, rich and slightly fruity. The elegance of rose follows, its timeless scent radiating romance and sophistication, with layers of soft petals that evoke deep emotional resonance. 

Ylang ylang, with its creamy, exotic essence, adds a tropical richness that intertwines beautifully with the floral heart, enhancing the fragrance's warmth. Orange blossom contributes a bright, radiant quality, reminiscent of sun-drenched orchards, while violet introduces a subtle sweetness and powdery softness, adding depth and complexity. Finally, orris brings an enchanting earthiness to the mix, its delicate, velvety aroma providing a refined touch that lingers gracefully.

As Jours Heureux settles into its base, the fragrance deepens, unveiling a rich, woodsy foundation. Precious Island woods offer a luxurious, warm embrace, evoking images of sunlit forests and the serene beauty of nature. Ambergris adds a touch of mystery and depth, its marine and slightly sweet character enhancing the overall warmth and allure of the scent. 

Oakmoss introduces an earthy richness, grounding the fragrance in nature, while sandalwood’s creamy, soft woodiness creates a comforting and sensual backdrop. Vetiver brings a smoky, grassy quality that adds an intriguing complexity, blending seamlessly with the warmth of patchouli, whose rich, earthy aroma provides a sense of depth and sophistication. 

Finally, cedarwood offers a sharp, aromatic finish, reinforcing the woody elements and adding a structured elegance. Together, these notes create a harmonious balance in Jours Heureux, embodying a spirit of joy and timeless beauty that lingers long after the initial application.

Bottles:

Jours Heureux was housed in a whimsical and elegant bottle that immediately captures the eye. The design evokes the charm and grace of a delicate vase, with its soft curves and refined shape lending a sense of lightness, perfectly mirroring the fragrance within. The fluid lines of the bottle create an impression of movement, as if it is meant to hold the essence of a fleeting, joyful moment.

Crowning the bottle is a unique stopper, designed in the shape of an abstract scallop shell. This fan-like stopper, with its flowing, curved edges, adds a touch of artistry to the presentation. The resemblance to a seashell brings to mind the treasures of the ocean, suggesting a sense of timeless beauty and natural elegance. The interplay between the bottle’s graceful form and the fanciful stopper creates a harmonious design that is both playful and sophisticated, much like the scent it contains. Jours Heureux is more than a perfume—its bottle embodies the carefree, light-hearted spirit of the fragrance, making it a delight for both the senses and the eyes.

Fleurs d'Ete:

Fleurs d'Été by Bienaime was launched in 1935, the brainchild of perfumer Robert Bienaime. The name "Fleurs d'Été," which translates from French to "Flowers of Summer," evokes vivid imagery of sun-drenched gardens in full bloom, filled with vibrant colors and fragrant blossoms. This title conjures emotions of warmth, joy, and nostalgia, reminiscent of carefree summer days spent amidst nature. For Bienaime, the choice of this name likely aimed to encapsulate the essence of summer's beauty, bringing forth the freshness and vitality that the season embodies.

As a fresh floral fragrance, Fleurs d'Été captures the spirit of its name through a composition that exudes lightness and sweetness. The scent features notes of blooming roses, intertwined with other floral accords, creating an uplifting, rosy profile that embodies the sweetness of summer. The fragrance would evoke feelings of happiness and serenity, transporting the wearer to sunlit gardens filled with the gentle buzz of bees and the soft rustle of leaves. In this way, the fragrance aligns perfectly with the carefree essence of summer, inviting women to revel in its beauty.

During the time of its launch, the Great Depression cast a shadow over society, marked by economic hardship and uncertainty. In this challenging context, a fragrance like Fleurs d'Été provided a sense of escapism and hope. The allure of summer, symbolized by blooming flowers, offered a respite from the struggles of daily life. Women of the era may have found comfort in this fragrance, as it represented a brighter, more optimistic time, allowing them to momentarily forget their worries and embrace the joy of life’s simple pleasures.

The choice of a name like Fleurs d'Été was particularly appropriate during this period, as it encapsulated a longing for beauty and joy amid adversity. In the cultural landscape of the 1930s, flowers and nature were often celebrated in art, literature, and film, reflecting a collective yearning for renewal and happiness. The fragrance served as a reminder of the resilience of the human spirit, inviting women to celebrate their femininity and indulge in the beauty of life, even during difficult times.

Fragrance Composition:

Fleurs d'Ete is classified as a fresh floral fragrance for women. Described as a summery, sweet rosy floral perfume.

• Top notes: bergamot, tarragon, lily of the valley, lemon, mandarin, galbanum, aldehydes
• Middle notes: narcissus, lilac, violet, carnation, rose, orange blossom, tuberose, jasmine
• Base notes: ambergris, orris, civet, musk, tonka, sandalwood, oakmoss, cedar

Scent Profile:

In the first breath of Fleurs d'Été, a refreshing burst of bergamot and mandarin envelops you, their bright citrus notes awakening the senses like a sunbeam piercing through morning dew. The zesty lemon adds a sharpness that dances playfully on the palate, while the gentle herbaceous quality of tarragon weaves in a subtle complexity, hinting at lush gardens in full bloom. 

As the top notes settle, the delicate fragrance of lily of the valley emerges, reminiscent of spring’s first blossoms, their sweet, green nuances providing a soft, uplifting backdrop. Galbanum introduces a crisp, slightly resinous green accord, complementing the aldehydes that lend a sparkling, effervescent quality, creating an enchanting overture that promises the beauty of summer.

As the fragrance evolves, the heart reveals a luxurious bouquet of florals. The intoxicating scent of narcissus unfurls, rich and golden, evoking sunlit fields and the warmth of summer days. Lilac and violet intertwine, their sweet, powdery tones adding a nostalgic touch that recalls childhood memories of gardens in bloom. Carnation introduces a spicy floral note, enhancing the complexity, while the lush rose, the fragrance's signature flower, radiates warmth and romance. 

Orange blossom infuses a bright, honeyed sweetness, complementing the creamy richness of tuberose, which adds an opulent, sensual quality. Jasmine, with its heady, intoxicating aroma, envelops the blend, creating a captivating tapestry of scents that feels both vibrant and harmonious.

As the fragrance settles into its base, a warm, sensual embrace envelops you. The richness of ambergris brings an alluring depth, its oceanic nuances adding an element of mystery. Orris, with its velvety softness, offers a powdery elegance that smooths the transition from floral exuberance to a comforting warmth. Civet and musk introduce a slightly animalic note, grounding the fragrance while enhancing its allure with a hint of sensuality. 

The creamy richness of tonka bean adds a sweet, nutty warmth, harmonizing beautifully with the woody nuances of sandalwood and cedar. Finally, the earthiness of oakmoss ties the composition together, imparting a natural, forest-like quality that lingers gently, leaving a soft, evocative trail reminiscent of sunlit summer days spent amidst blooming flowers.

In essence, Fleurs d'Été encapsulates the spirit of summer—vibrant, romantic, and undeniably enchanting—inviting you to immerse yourself in a fragrant celebration of nature’s beauty.

Reste Jeune, 1936:

After the success of his Chypre Imperial, Bienaime has just launched Fleur d'Été, a delightful creation that presents a true bouquet of flowers, with rose as its dominant note. This fragrance evokes the essence of summer while maintaining a surprisingly intense and long-lasting profile.

Le Petit Parisien : journal quotidien du soir, 1941:

"Bienaime's Fleurs d'Été is as fresh and sweet as its name suggests. It transports you to the enchanting moments of twilight, when flowers release their delicate scents, imbued with the warmth of the sun, in the soothing embrace of shade."

L'Amour de l'art, 1950:

Fleurs d'Été by Bienaimé captures the essence of blooming gardens, where beds overflow with sweet, intoxicating scents. The perfumer skillfully distilled this fragrant enchantment into an extract that seems to embody the very essence of flowers at their peak, basking in the sun's warm embrace.

Bottles:

The bottle for Fleurs d'Été, aptly named "the flowers of summer," is a stunning representation of elegance and craftsmanship. Its ovoid shape rests gracefully on a wide foot, providing stability while enhancing the overall aesthetic appeal. This design not only exudes sophistication but also evokes the natural curves of blooming flowers, aligning perfectly with the fragrance’s theme.

Atop this exquisite bottle sits a crystal stopper, uniquely crafted from six spheres arranged in a pyramid formation. This striking detail adds a playful yet refined touch, allowing light to dance through the facets of the crystal, creating a captivating visual effect. The combination of the ovoid body and the pyramid-shaped stopper reflects the harmonious balance of nature and artistry that defines the perfume itself. The bottle stands about 4.5" tall.

The Fleurs d'Été bottle is available in a single size of 42cc, a fitting choice for a fragrance that celebrates the abundance of summer blooms. Its catalog number, #35, denotes this specific size and type of parfum, making it easy for collectors and enthusiasts to identify. Together, the design and craftsmanship of the bottle encapsulate the essence of the fragrance, inviting wearers to indulge in the beauty and sweetness of summer.

 

La Vie en Fleurs:

La Vie en Fleurs by Bienaime was launched in 1935, crafted by the talented perfumer Robert Bienaime. The name "La Vie en Fleurs," which translates from French to "Life in Flowers," evokes a rich tapestry of imagery and emotion. It conjures visions of vibrant gardens in full bloom, where nature flourishes in an explosion of color and fragrance. This title captures the essence of joy, renewal, and the beauty of living life surrounded by the delicate and uplifting scents of flowers.

As a floral fragrance primarily dominated by rose, La Vie en Fleurs embodies the romanticism and elegance associated with this beloved bloom. The rose, often regarded as a symbol of love and femininity, serves as a focal point in the scent's composition, inviting wearers to experience a sense of sophistication and grace. The fragrance would likely be interpreted as a celebration of life’s beauty, encapsulating the ephemeral yet enchanting moments found in nature's floral offerings.

Women of the 1930s, a time marked by the aftermath of the Great Depression, would have found particular resonance in a perfume named La Vie en Fleurs. The mid-1930s were characterized by a desire for escapism and a longing for beauty amid economic hardship. A fragrance celebrating life and flowers would provide a sense of hope and optimism, allowing women to indulge in the luxurious simplicity of nature even as they navigated challenging circumstances.

During this era, floral scents were immensely popular, representing a return to femininity and a reconnection with the natural world. In the cultural context of the time, where art, literature, and fashion often celebrated the beauty of nature, La Vie en Fleurs was an appropriate and poignant choice. It resonated deeply with the sentiments of women seeking joy and comfort, encouraging them to embrace life’s small pleasures, embodied in the exquisite beauty of flowers.

Fragrance Composition:

La Vie en Fleurs was classified as a floral fragrance for women. It was described as a rose dominated floral perfume

• Top notes: bergamot, neroli, mandarin, aldehydes
• Middle notes: lilac, lily of the valley, jasmine, rose, violet, carnation
• Base notes: ambergris, musk, sandalwood, patchouli, cedar

Scent Profile:

In the initial breath of La Vie en Fleurs, the fragrance opens with a radiant burst of bergamot, its bright citrus scent invigorating and crisp. Imagine a sun-drenched orchard, where the zesty aroma dances in the air, uplifting your spirits. This freshness is seamlessly complemented by the sweet, floral notes of neroli, which evoke the delicate blossoms of orange trees. The combination of these two top notes creates an effervescent introduction, setting the stage for the fragrant journey ahead. As the aldehydes weave into the composition, they lend a sparkling quality, adding a touch of modernity and brilliance that enhances the overall luminosity.

As the top notes gently fade, the heart of the fragrance reveals itself, a lush garden blooming with an array of exquisite florals. The lilac unfolds with its soft, powdery sweetness, reminiscent of early spring, while the enchanting lily of the valley brings forth a fresh, green aroma that is both delicate and uplifting. 

At the core lies the rich essence of rose, the fragrance’s crowning jewel. Its velvety petals impart a sense of romance and nostalgia, evoking visions of a timeless bouquet. Complementing the rose, jasmine weaves its intoxicating charm throughout the heart, offering a warm, sensual depth that wraps around you like a gentle embrace. Violet introduces a whisper of sweetness and a hint of powder, while the carnation adds a spicy floral note, enhancing the complexity of this enchanting floral tapestry.

As the fragrance settles into its base, a warm and alluring foundation emerges. The subtle richness of ambergris brings a marine warmth, evoking the vastness of the ocean and its hidden treasures. This is beautifully balanced by the soft, enveloping scent of musk, which adds a layer of sensuality and depth. Sandalwood introduces a creamy, smooth woodiness that anchors the composition, providing a comforting warmth. 

The earthy richness of patchouli enhances the fragrance's complexity, adding a hint of mystery, while cedarwood contributes a dry, woody elegance that grounds the scent. Together, these base notes create a lasting impression, allowing the floral heart to linger gracefully, embodying the essence of a life beautifully lived among flowers.

In La Vie en Fleurs, each note harmonizes to create a fragrant celebration of femininity and romance, inviting you to embrace the beauty of life in full bloom.

Bottle:

The bottle for La Vie en Fleurs parfum is a stunning embodiment of elegance and artistry. Available in a single size of 70cc, its design features a rectangular shape softened by gently rounded corners, creating an inviting silhouette that is both modern and timeless. The wavy base adds a touch of dynamism, suggesting movement and fluidity, as if capturing the essence of blooming flowers caught in a gentle breeze.

The crystal used for the bottle is of exceptional quality, reflecting light in a way that brings the fragrance within to life. Its transparency allows the rich, floral liquid to be seen, enticing the senses even before the bottle is opened. Atop this exquisite vessel sits a beautifully crafted ball stopper, also made of crystal. The spherical design provides a satisfying tactile experience, and its polished surface gleams with sophistication, inviting you to engage with the fragrance inside. Bottle stands about 3.75" tall.

This meticulous attention to detail in the design of the bottle not only enhances the aesthetic appeal but also reflects the luxurious essence of La Vie en Fleurs. Each time the bottle is held, it offers a reminder of the beauty and joy found in nature, perfectly aligning with the fragrance's theme of life surrounded by flowers. The catalog number #25 denotes this exquisite 70cc parfum, marking it as a cherished addition to any perfume collection.

 

Chypre Imperiale:

Chypre Imperiale by Bienaime was launched in 1935, created by the perfumer Robert Bienaime. The name “Chypre Imperiale” carries significant meaning, derived from the French language, where "Chypre" refers to a family of fragrances characterized by a blend of citrus, floral, and woody notes, and "Imperiale" translates to "Imperial." This name evokes images of grandeur, elegance, and sophistication, suggesting a fragrance fit for royalty. It conjures feelings of regality and luxuriousness, drawing on historical connotations of power and nobility.

In scent, Chypre Imperiale is interpreted as a complex and layered composition, classified as a dry aromatic herbal chypre. The fragrance unfolds with fresh citrus top notes, featuring bergamot and lemon, which awaken the senses and provide a vibrant opening. This is followed by a heart of aromatic herbs and florals, which contribute depth and intrigue. The base notes, rich with warm animalic elements, add a sensual quality that lingers on the skin, encapsulating the essence of both strength and elegance.

Women of the 1930s would have related to a perfume named Chypre Imperiale as a symbol of sophistication and modernity. During this era, the chypre fragrance family was gaining significant popularity, characterized by its unique balance of fresh and earthy notes. The early 20th century marked a period of transition in perfumery, with a shift towards more complex and daring compositions. The allure of chypre perfumes, with their deep roots in classic perfumery, resonated with women seeking to express their individuality and style amidst the changing cultural landscape.

The history of chypre fragrances dates back to the late 19th century, gaining popularity with Chypre created by François Coty in 1917. Named after the island of Cyprus, these fragrances typically feature a signature blend of citrus top notes, a floral heart, and a base of mossy, woody notes. As chypres evolved, they incorporated a variety of ingredients and styles, allowing perfumers like Bienaime to infuse their unique interpretations into the genre. Chypre Imperiale, with its evocative name and intricate composition, exemplifies the sophistication of this beloved fragrance family and its enduring appeal to women of the time.

Fragrance Composition:

Chypre Imperiale is classified as a dry aromatic herbal chypre, punctuated with warm animalic base notes.

• Top notes: lemon, thyme, lavender, pink pepper, neroli, bergamot, tarragon 
• Middle notes: clove, clary sage, rosemary, geranium, rose, patchouli, labdanum, jasmine, ylang ylang 
• Base notes: tonka bean, labdanum, vetiver, Mysore sandalwood, oakmoss, ambergris, musk, birch, juniper, civet, patchouli

 

Scent Profile:

Chypre Imperiale unfolds like a sunlit garden at dawn, where the top notes burst forth with an invigorating brightness. The crisp zest of lemon dances playfully, awakening the senses with its sharp, tangy sweetness. This citrus vibrancy is soon joined by the herbal green of thyme, its warm, slightly peppery aroma evoking sun-drenched hillsides. 

Lavender's calming, floral notes intertwine, offering a soothing counterpoint that hints at lush fields in full bloom. The spicy flicker of pink pepper adds a tantalizing warmth, while the fresh, sweet essence of neroli brings forth memories of orange blossoms swaying in a gentle breeze. Bergamot, with its unique blend of citrus and floral qualities, introduces a sophisticated depth, enriched further by the anise-like whisper of tarragon.

As the scent evolves, the heart reveals a complex tapestry of middle notes. Clove unfurls its warm, spicy richness, infusing the air with a sense of coziness and intrigue. Clary sage contributes a slightly sweet, herbal aroma, grounding the fragrance with its earthy undertones. Rosemary's green, pine-like scent brings an invigorating freshness, harmonizing beautifully with the soft, rosy sweetness of geranium and the timeless elegance of rose. 

Patchouli joins the symphony, its rich, earthy depth weaving through the floral notes, while labdanum lends its warm, resinous quality, creating a comforting embrace. The lush richness of jasmine and the exotic allure of ylang-ylang elevate the composition, wrapping it in a soft, sensual veil.

As the fragrance deepens, it reaches into the base notes, revealing a warm, velvety foundation. The sweet, toasted richness of tonka bean envelops the senses, evoking the comforting aroma of freshly baked pastries. Labdanum reappears, adding its signature resinous sweetness that lingers in the air. Vetiver introduces a smoky, earthy essence, grounding the fragrance with its woody undertones, while the iconic 

Mysore sandalwood brings an opulent creaminess, reminiscent of sun-warmed skin. Oakmoss anchors the scent with its green, earthy character, evoking damp forest floors and the coolness of shaded woods. Ambergris contributes a whisper of the ocean, its warm, musky sweetness reminiscent of sunlit shores, while musk offers an animalic sensuality that lingers alluringly. 

Birch adds a subtle smokiness, enhancing the overall complexity, while juniper imparts a crisp, refreshing note that evokes a serene forest glade. Finally, the bold, animalic undertones of civet interlace with the warmth of patchouli, creating an unforgettable, multifaceted aroma that envelops the wearer in a luxurious embrace.

Bottle:

The bottle for Chypre Imperiale is a striking embodiment of elegance and sophistication, evoking the charm of a vintage inkwell. Its squat, robust shape exudes a sense of timelessness, inviting the beholder to appreciate the artistry and craftsmanship inherent in its design. The surface of the flacon is adorned with three rows of pointed hobnails, each glistening like jewels in the light. These decorative elements not only enhance the tactile experience but also create a captivating play of light and shadow, adding depth and intrigue to the bottle’s silhouette.

Fitted with a flat-topped oval stopper, the design continues to impress with a single row of pointed hobnails, echoing the motif of the bottle itself. This meticulous attention to detail elevates the overall aesthetic, reflecting the luxurious nature of the fragrance contained within. The crystal’s clarity amplifies the richness of the perfume, allowing the deep amber hue to shimmer enticingly, promising an olfactory experience that is both opulent and alluring. The bottle stands about 2.75" tall.

Available in a single size of 60cc, this luxurious crystal flacon not only serves as a vessel for Chypre Imperiale but also stands as a statement piece, a testament to the artistry of its creation. The catalog number #65 denotes its exclusivity, emphasizing the unique allure of this collectible. In every aspect, from its silhouette to its intricate detailing, the bottle embodies the spirit of the fragrance—a harmonious blend of elegance and complexity.

 

Lavande de Valreas:

Lavande de Valreas by Bienaime was launched in 1935, created by the esteemed perfumer Robert Bienaime. The name “Lavande de Valreas” translates from French as “Lavender of Valréas,” referring to a town in the Provence region of France renowned for its beautiful lavender fields. This evocative name conjures images of sun-drenched landscapes adorned with vibrant purple blooms, infusing the air with the soothing and refreshing scent of lavender. The phrase evokes a sense of tranquility, evoking feelings of relaxation and pastoral beauty, reminiscent of leisurely walks through fragrant fields in the warm summer sun.

In terms of scent, Lavande de Valreas is interpreted as an aromatic floral fragrance, artfully combining both French and English lavender. The fragrance opens with bright, herbaceous notes of lavender, instantly transporting the wearer to the heart of Provence. French lavender offers a sweet and floral aspect, while English lavender introduces a slightly camphorous and green quality, creating a beautifully balanced composition. This duality captures the essence of the countryside, with its serene and uplifting qualities, appealing to the senses with a sense of calm and clarity.

Women of the 1930s would have resonated with a perfume named Lavande de Valreas as it embodied the ideals of elegance and simplicity during a time when femininity was being redefined. The 1930s were marked by significant social change, with women increasingly embracing independence and seeking to express their individuality. The soothing properties of lavender, historically associated with relaxation and wellness, would have been particularly appealing in the context of the era’s shifting values. As women sought comfort and a sense of peace amid the challenges of the Great Depression, Lavande de Valreas offered an aromatic escape into a world of natural beauty and tranquility.

The period in which this perfume was launched was characterized by a renewed interest in the natural world, as well as a growing appreciation for traditional ingredients in perfumery. As lavender became emblematic of both freshness and refinement, Bienaime’s Lavande de Valreas stands as a testament to the era's embrace of classic floral notes, perfectly capturing the spirit of the time. With its heritage rooted in the picturesque landscapes of Provence, the fragrance not only provided a sensory experience but also a connection to the pastoral charm and elegance of French culture.

Fragrance Composition:

Lavande de Valreas is classified as an aromatic floral fragrance for women.

• Top notes: bergamot, lemon, French lavender, petitgrain, orange, angelica
• Middle notes: geranium, rose, cassie, English lavender, orris, clove, sage, lemon thyme
• Base notes: nutmeg, musk, peru balsam, storax, civet, ambergris, vanilla, benzoin

Scent Profile:

Lavande de Valreas unfolds like a serene stroll through a sun-drenched Provençal garden, where the air is infused with the delicate dance of aromatic florals. The top notes are a refreshing overture, led by the bright, zesty brightness of bergamot, which invigorates the senses with its cheerful citrus sparkle. Lemon follows, adding a crisp and cheerful edge that feels like a burst of sunshine. 

French lavender, the heart of this fragrance, envelops you in its soothing embrace, its floral notes rich and calming, evoking fields of purple blooms swaying in the gentle breeze. Petitgrain contributes a nuanced, green freshness, its woody undertones harmonizing beautifully with the sweet, sunlit scent of orange. Angelica completes the opening with its unique, slightly herbal aroma, reminiscent of the earth itself, grounding the ethereal florals with a touch of warmth and earthiness.

As the fragrance deepens, the middle notes reveal a lush bouquet, swirling together in a tapestry of floral complexity. The rosy sweetness of geranium unfolds elegantly, its slightly minty undertones creating an intriguing contrast with the soft, romantic character of rose. Cassie adds a honeyed richness, its velvety notes enhancing the floral harmony, while English lavender complements its French counterpart with a slightly sharper, more herbal aroma that is both familiar and refreshing. 

The velvety softness of orris brings a luxurious depth, its powdery notes evoking the comfort of well-loved fabrics. Clove introduces a warm, spicy facet, creating an enticing warmth that dances through the air, while sage and lemon thyme contribute earthy, herbal accents that invigorate and uplift the floral symphony.

The base notes emerge as a warm, enveloping foundation, offering a sense of depth and complexity that lingers in the air. Nutmeg infuses a spicy warmth, its rich aroma evoking cozy moments by the fireplace. Musk adds an animalic sensuality, wrapping the fragrance in a soft, skin-like warmth that beckons for closer inspection. 

Peru balsam and storax introduce resinous sweetness, their rich, balsamic qualities creating a comforting depth reminiscent of sun-warmed woodlands. The allure of civet weaves through the base, lending an exotic touch that tantalizes the senses, while ambergris brings a warm, marine sweetness, evoking distant shores and sunlit days. 

Finally, the creamy richness of vanilla and the warm, sweet embrace of benzoin envelop the composition, creating an unforgettable, harmonious conclusion that leaves a lingering, nostalgic trail. Together, these notes weave a fragrant narrative that transports you to the heart of lavender fields in bloom, celebrating the beauty of nature in every breath.

Bottles:

The bottle used for Lavande de Valreas was a tall, upright rectangle of clear crystal. It is fitted with a flared cut glass stopper terminating in an octagonal flat top.

Dentelle:

Dentelle by Bienaime was launched in 1945, crafted by the talented perfumer Robert Bienaime. The choice of the name "Dentelle," which means "lace" in French, carries profound significance. Lace has long been associated with femininity, elegance, and delicacy, conjuring images of intricate patterns and fine craftsmanship. The term evokes a sense of grace and refinement, suggesting not only the beauty of the fabric but also the artistry involved in its creation.

In the context of scent, "Dentelle" may be interpreted as a fragrance that envelops the wearer in a soft, ethereal embrace, reminiscent of the delicate texture and allure of lace itself. It suggests a composition that is both intricate and harmonious, perhaps blending floral and soft, powdery notes that evoke the warmth of a cherished garment or an exquisite moment in time.

Women of the mid-20th century, when this perfume was introduced, would have resonated deeply with the name "Dentelle." Post-World War II, society was experiencing a revival of femininity and elegance after years of hardship. The desire for beauty and sophistication surged as women sought to reclaim their identities. A fragrance named "Dentelle" would have symbolized both a celebration of femininity and a longing for the grace and luxury that had been somewhat overshadowed by the war.

The period in which Dentelle was launched was characterized by a transition toward modernity and renewal. The late 1940s marked a time of optimism and cultural change, with fashion evolving to embrace more structured silhouettes and luxurious fabrics. Haute couture flourished, and women were increasingly drawn to the elegance of their appearance, looking for ways to express their newfound sense of freedom and femininity. In this context, Dentelle would not only appeal to their aesthetic sensibilities but also resonate emotionally, embodying the delicate beauty and complexity of women's experiences during that transformative time.

Fragrance Composition:

Dentelle is classified as a floral amber fragrance for women.

• Top notes: mandarin, lemon, bergamot, neroli
• Middle notes: jasmine, rose, lily of the valley, freesia
• Base notes: musk, ambergris, sandalwood, tonka bean, cedar, vanilla

L'Amour de l'art, 1950:

"Dentelle by Bienaime is a clear and light fragrance with amber notes, reminiscent of precious guipure—a delicate lace that weaves together a tapestry of fragrant scents, echoing the gentle chime of a distant beguinage."

Scent Profile:

Dentelle unfolds like a delicate tapestry of scents, inviting you into a fragrant embrace that is both floral and warm. As you inhale, the top notes burst forth with a bright and invigorating symphony. The sweet juiciness of mandarin dances with the crispness of lemon, their citrus zest awakening the senses and evoking sunlit days. 

The vibrant bergamot adds a touch of floral complexity, while neroli infuses the air with its honeyed, green character, wrapping you in a soft, ethereal glow. Together, these notes create an inviting introduction, a refreshing breeze that heralds the arrival of something truly enchanting.

As the initial brightness begins to soften, the heart of Dentelle reveals itself, filled with lush florals that envelop you in a gentle embrace. Jasmine unfurls its heady, intoxicating petals, offering a sweet, rich aroma that evokes a garden in full bloom. This is complemented by the romantic allure of rose, which adds depth with its velvety richness, drawing you deeper into its floral heart. 

The delicate notes of lily of the valley lend a fresh, dewy sweetness, while freesia introduces a subtle, slightly fruity nuance that lightens the bouquet. Together, these florals create a harmonious and vibrant floral tapestry, evoking feelings of warmth and tenderness.

As the fragrance evolves, the base notes emerge, providing a warm and grounding foundation that anchors the ethereal florals. The alluring warmth of musk envelops you in a gentle, sensual embrace, while ambergris adds a touch of sophistication and depth, infusing the fragrance with a marine warmth that lingers on the skin. 

Sandalwood contributes its creamy, woody richness, creating a soft, velvety backdrop that enhances the overall warmth of the composition. Tonka bean introduces a sweet, slightly spicy aroma, evoking the richness of vanilla and deepening the fragrance's allure. Finally, cedar adds a touch of aromatic earthiness, grounding the floral notes with its robust character.

In the final moments of this fragrant journey, the soft sweetness of vanilla emerges, caressing your senses and leaving a lingering trail of warmth and comfort. The combination of these ingredients transforms Dentelle into a floral amber masterpiece, weaving together lightness and depth, sweetness and warmth, creating an unforgettable fragrance that resonates with elegance and charm.

Bottle:

Dentelle is elegantly presented in a striking 60cc bottle that captures the essence of the fragrance within. The crystal bottle, designed in an urn shape, evokes the graceful silhouette of a tulip, embodying both beauty and sophistication. Its gently curving lines create a sense of fluidity, reflecting the delicate nature of the scent itself. This choice of design is not merely aesthetic; it symbolizes the floral themes that permeate Dentelle, connecting the bottle's form to the fragrance's enchanting floral heart.

Atop the bottle sits a frosted glass stopper shaped like an elegant bow, adding a touch of whimsy and refinement. The frosted finish catches the light beautifully, creating a soft glow that enhances the overall charm of the piece. This stopper not only serves a practical purpose but also complements the bottle's artistic design, reinforcing the luxurious experience of the parfum. Together, the urn shape and bow-shaped topper create an inviting allure, making Dentelle not only a fragrance but also a decorative object that speaks to the elegance of its contents.

Catalogued as #75, this 60cc parfum stands as a testament to the craftsmanship and artistry of Bienaime, inviting users to indulge in a sensory journey that begins the moment they encounter its beautifully designed vessel. Whether displayed on a vanity or held in hand, the Dentelle bottle exudes a sense of timeless beauty and sophistication, promising a fragrance experience that is both memorable and exquisite.

Cuir de Russie:

Cuir de Russie by Bienaime was launched in 1935, crafted by the renowned perfumer Robert Bienaime. The name "Cuir de Russie," translating to "Russian Leather" in French, evokes a rich tapestry of imagery and emotion. It conjures visions of opulence and exoticism, transporting the wearer to a world where the air is thick with the scent of smoked leather and woodlands, steeped in the allure of distant lands. This fragrance draws upon the historical significance of Russian leather, known for its distinctive aroma, characterized by the use of birch tar, which lends a smoky, robust quality to the scent.

In its composition, Cuir de Russie captures the essence of this genre by blending deep, earthy notes with a warmth that resonates with both men and women. The smoky undertones of birch tar offer a unique complexity, while the leather facet evokes strength and sophistication. This dual appeal made it an intriguing choice for both genders during a time when perfume was increasingly becoming a form of personal expression.

The 1930s, the decade in which Cuir de Russie was launched, were marked by significant cultural shifts. Following the tumult of the Great Depression, society sought solace in elegance and refinement. Perfumes like Cuir de Russie provided an escape, allowing individuals to embrace luxury and indulge in the sensuality of scent. The genre of "cuir de Russie" in perfumery has roots in the historical practices of crafting leather in Russia, often associated with nobility and high fashion. These fragrances typically feature a blend of leather notes with floral, woody, and smoky elements, creating a sophisticated olfactory experience.

During this era, both men and women were drawn to the bold, assertive nature of leather fragrances, as they symbolized strength and character. The popularity of Cuir de Russie lies in its ability to transcend traditional gender boundaries, offering a scent that embodies both elegance and daring, making it a fitting choice for the modern individual seeking to express their identity through fragrance. In this way, Cuir de Russie not only reflects the spirit of its time but also stands as a timeless classic, inviting wearers to immerse themselves in its captivating aroma.

Fragrance Composition:

Cuir de Russie is a Russian leather fragrance, which was suitable for both men and women.   

• Top notes:  bergamot, clary sage, cassie, lemon, neroli, mace
• Middle notes: rose, jasmine, tuberose, iris, orange blossom, opoponax
• Base notes: birch tar oil (leather), castoreum, styrax, sandalwood, musk, patchouli, vetiver, vanilla, tonka bean, labdanum, oakmoss, musk ambrette, ambergris, civet

Vogue, 1936:

"Russian leather from Bienaime. It envelops like a second skin, with a tight grain. It's a rounded, simple, and real scent."

Le Petit Parisien : journal quotidien du soir, 1941:

"Cuir de Russie is a generous fragrance that pairs beautifully with tweed suits. The soft aroma of supple leather harmonizes effortlessly with the fresh scents of the countryside, creating a delightful olfactory experience reminiscent of the great outdoors."

Scent Profile:

Cuir de Russie unfolds like an intricate tapestry, beginning with its vibrant top notes. As you take your first breath, the crisp brightness of bergamot bursts forth, reminiscent of sun-kissed citrus groves, infusing the air with a zesty, invigorating quality. This lively essence is quickly joined by the aromatic depth of clary sage, which brings a herbal, slightly floral character that feels both grounding and refreshing. 

The sweet, almost powdery scent of cassie adds a soft, intoxicating warmth, evoking the essence of blooming flowers in a sunlit garden. Lemon brightens the composition with its clean, sharp fragrance, while neroli adds a delicate, honeyed floral note, enriching the opening with a radiant glow. Mace, with its warm, spicy undertones, rounds out the top notes, evoking the exotic allure of distant lands.

As the fragrance transitions into the heart, the floral symphony truly begins. The lush scent of rose emerges, its romantic and velvety petals enveloping you in a comforting embrace, rich and inviting. Jasmine follows, its heady sweetness weaving seamlessly into the blend, creating a sensual, almost intoxicating effect that feels both luxurious and enigmatic. 

The creamy, rich presence of tuberose adds depth, imparting a tropical flair that speaks of sultry summer nights. Iris introduces a sophisticated powderiness, lending a refined elegance, while orange blossom contributes a bright, citrusy floral note that uplifts the heart of the fragrance. The unique resinous quality of opoponax adds a warm, balsamic sweetness, grounding the floral elements and enhancing the overall richness of the scent.

As Cuir de Russie settles into its base, it reveals the rugged allure of birch tar oil, which brings forth the hallmark leather note of the fragrance. The smoky, tarry scent envelops you, reminiscent of well-worn leather, creating a powerful and intriguing foundation. Castoreum contributes an animalic warmth, deepening the leather impression with its rich, musky qualities. 

Styrax enhances this depth with its sweet, resinous character, adding an exotic, almost mysterious edge. Sandalwood provides a creamy, soft woodiness that balances the intensity, while musk adds a sensual undertone that lingers on the skin.

Patchouli and vetiver enrich the base with their earthy nuances, creating a complex interplay of warm and cool elements. Vanilla and tonka bean introduce a sweet, creamy facet, wrapping the fragrance in an indulgent embrace. Labdanum enhances the richness with its balsamic depth, while oakmoss brings an earthy, forest-like quality, grounding the fragrance in nature. Musk ambrette, ambergris, and civet add layers of sensuality, each contributing to a captivating trail that invites intrigue and allure.

Together, these elements create a fragrance that transcends traditional boundaries, embodying a daring spirit that is both luxurious and timeless. Cuir de Russie becomes not just a scent but an experience, a journey through a world rich with history and complexity, suitable for both men and women alike.

Bottle:

The bottle for Cuir de Russie is an exquisite example of craftsmanship, designed to evoke a sense of timeless elegance. Its squat flacon resembles an inkwell, a nod to both artistry and tradition. The surface of the bottle is adorned with three rows of pointed hobnails, each meticulously arranged to catch the light and create a tactile experience. This unique texture not only enhances its visual appeal but also invites the user to explore its form.

Atop this luxurious vessel sits a flat-topped oval stopper, which features a single row of pointed hobnails, echoing the design elements found on the body of the flacon. This harmonious detail emphasizes the bottle's refined aesthetic, making it a striking piece for any perfume collection. Available in a single size of 60cc, this crystal bottle captures the essence of sophistication, ensuring that the fragrance within is presented as a true work of art.

Catalog number: #55 = 60cc = Parfum

Vermeil:

Vermeil by Bienaimé, launched in 1935, carries with it a sense of luxury and opulence that is deeply embedded in its name. "Vermeil" is a French word that refers to gilded silver, a type of metalwork where silver is coated with a thin layer of gold. This term evokes a rich, luminous beauty, suggestive of something precious, rare, and highly refined. It conjures images of intricate craftsmanship, gleaming metals, and the glow of gold over silver, much like the perfume itself combines delicate notes to create an intricate olfactory masterpiece. For a fragrance, "Vermeil" hints at layers of richness and warmth—much like the craftsmanship of fine jewelry.

In scent, the name "Vermeil" would be interpreted as a fragrance of depth, warmth, and luxurious richness. The oriental nature of the perfume reflects this opulence, blending precious woods and balsamic notes such as vanilla and ambergris with opulent florals. These elements are further deepened by pungent spices, creating a composition that feels exotic and full of intrigue. The scent would transport the wearer to an almost decadent world, with the interplay of florals and spices resembling the layering of gold over silver—elegant and striking.

Women of the 1930s, particularly those enduring the hardships of the Great Depression, would have seen Vermeil as a symbol of indulgence and aspiration. During this time, perfumes were seen as an affordable luxury, allowing women to escape their daily realities and embrace a sense of glamour, even if just for a moment. The name "Vermeil," with its association with precious metals, would evoke feelings of wealth and sophistication, qualities that many women desired during a period of economic struggle. The rich, oriental scent would have felt like a rare indulgence, a connection to a more prosperous and elegant world.

The connection between jewelry and perfumery is deeply rooted in the shared language of luxury and personal adornment. Both serve as forms of self-expression and have historically been used to convey status, beauty, and refinement. Just as fine jewelry enhances one's appearance, fine fragrance enhances one's presence and aura. In the case of Vermeil, the link is even more explicit, as the name itself directly references a luxurious material used in both jewelry and high art. For Bienaimé to choose "Vermeil" as the name of this fragrance reflects a deliberate nod to this tradition, inviting women to wear the scent as they would wear a precious piece of jewelry—timeless, elegant, and full of meaning.

Launched in 1935, during an era where the world was transitioning from the Great Depression to the beginnings of global recovery, Vermeil would have represented a bold and luxurious escape. It would have been seen as an indulgence, a scent designed to transport women to a world of richness and beauty that felt far removed from the austerity of the time.

L'Amour de l'art, 1950:

"Vermeil by Bienaimé: As rare and precious as the gleam of polished amber on bare skin, this fragrance gilds the body with a golden veil of scent, like a delicate arch of perfume."

Fragrance Composition:

Vermeil was an oriental scent for women with rich touches of precious woods, balsamic notes of vanilla and ambergris married with opulent florals mixed with pungent spices. 

• Top notes: bergamot, clove, cinnamon, cardamom, coriander
• Middle notes: rose, jasmine, orange blossom, ylang ylang, tuberose
• Base notes: sandalwood, cedar, patchouli, ambergris, vanilla, benzoin, labdanum, tonka bean, civet, musk

Scent Profile:

As I experience Vermeil, the fragrance unfurls before me with a rich tapestry of scent, immediately captivating the senses. The top notes bloom with a lively yet refined brightness, as the sparkling citrus of bergamot hits first. It is crisp, slightly bitter, and undeniably refreshing, providing a fleeting yet tantalizing contrast to the warmth that follows. In its wake, the warmth of clove takes over, sharp and pungent with a spicy-sweet intensity that tingles the nose, almost as if I can feel the heat of its spice. 

Cinnamon joins in, its comforting and slightly powdery sweetness enveloping the clove, while the exotic, slightly smoky sweetness of cardamom rises, its aroma both fresh and grounding. Finally, coriander introduces a green, slightly herbal sharpness, adding an aromatic complexity that dances on the edge of the spice bouquet.

As the top notes mellow, the heart of Vermeil begins to reveal itself with a luxurious, floral embrace. Rose emerges, velvety and opulent, its deep, sensual bloom embodying femininity and elegance. It feels as though I am smelling a freshly cut bouquet of roses, their petals unfurling softly in the warmth. Jasmine adds its own hypnotic presence, rich, sweet, and heady, giving the perfume an exotic, almost sultry air. 

Just as I begin to sink into this floral haze, orange blossom lightens the bouquet, its radiant, honeyed sweetness mingling with a slight citrusy freshness. The fragrance becomes brighter and more ethereal, as the delicate ylang-ylang with its creamy, exotic aroma adds a lush richness that feels warm against the skin. Tuberose, always intoxicating, contributes its lush, buttery floral depth, further intensifying the richness of the composition. Together, these florals evoke the image of an opulent garden in full bloom under a golden sun.

The base notes of Vermeil ground this floral opulence in a sensual, deeply warming foundation. The richness of sandalwood is instantly recognizable, smooth, creamy, and ever-so-slightly sweet, blending seamlessly with the drier, resinous tones of cedar. The woodiness lingers, creating a perfect contrast to the sweet, balsamic character of ambergris and vanilla. 

Ambergris brings a faint marine touch, a warm, almost salty, animalic nuance that is balanced beautifully by the comforting sweetness of vanilla. Benzoin, with its rich, resinous warmth, adds depth, merging with the smooth, caramel-like quality of tonka bean, which brings an almost almond-like warmth and richness to the mix.

As the perfume settles on my skin, the more primal, animalic elements reveal themselves, adding to Vermeil’s seductive depth. Civet, slightly musky and earthy, exudes an exotic, sensual warmth, while the soft, powdery note of musk enhances the longevity and allure. Labdanum adds an ambery, leathery quality that is rich and smoky, blending seamlessly with the other notes. Meanwhile, patchouli, with its earthy, slightly sweet richness, lends an air of mystery, while still allowing the softer, more comforting notes to shine through.

Vermeil is an evocative, indulgent fragrance that envelops the wearer in warmth, opulence, and sensuality. Each note intertwines effortlessly, creating a composition that is both rich and inviting, embodying the exotic allure of the oriental fragrance genre.

Bottle:

This crystal bottle for Vermeil's parfum was only available in one size: 56cc.

The bottle for Vermeil parfum is a stunning embodiment of elegance and artistry. Available in a single size of 56cc, its design features a rectangular shape softened by gently rounded corners, creating an inviting silhouette that is both modern and timeless. The wavy base adds a touch of dynamism, suggesting movement and fluidity, as if capturing the essence of blooming flowers caught in a gentle breeze.

The crystal used for the bottle is of exceptional quality, reflecting light in a way that brings the fragrance within to life. Its transparency allows the rich, floral liquid to be seen, enticing the senses even before the bottle is opened. Atop this exquisite vessel sits a beautifully crafted ball stopper, also made of crystal. The spherical design provides a satisfying tactile experience, and its polished surface gleams with sophistication, inviting you to engage with the fragrance inside.

This meticulous attention to detail in the design of the bottle not only enhances the aesthetic appeal but also reflects the luxurious essence of Vermeil. Each time the bottle is held, it offers a reminder of the beauty and joy found in nature, perfectly aligning with the fragrance's theme of life surrounded by flowers. The catalog number #5 denotes this exquisite 56cc parfum, marking it as a cherished addition to any perfume collection. This bottle was also used for other Bienaime perfumes.

Catalog number: 

• #5 = 56cc = Parfum

Eveil:

Launched in 1935 by Robert Bienaime, Eveil captures the essence of awakening and renewal, as suggested by its name, which translates to "awakening" in French. This choice of title evokes a sense of freshness, lightness, and the delightful promise of spring. The word "Eveil" conjures images of dewy mornings, when nature stirs to life, and flowers unfurl their petals, releasing their intoxicating fragrances into the air. It embodies the emotions associated with new beginnings, vitality, and the exhilaration of a bright day ahead. In scent, Eveil represents a harmonious blend of light florals, designed to uplift the spirit and invigorate the senses.

Eveil is classified as a light floral fragrance for women, seamlessly integrating notes of lily of the valley, jasmine, rose, narcissus, and violet. Each of these elements contributes to a delicate bouquet that embodies femininity and grace. The lily of the valley introduces a crisp, fresh note, reminiscent of springtime blooms. Jasmine and rose add layers of richness and depth, enveloping the wearer in their romantic allure. Narcissus lends a touch of sweetness, while violet offers a soft, powdery finish. These floral notes rest upon a mossy base, accented with sandalwood and ambergris, which provide a grounding warmth that enhances the overall experience.

In the context of the 1930s, a period marked by significant social change and evolving perceptions of femininity, women would have embraced a fragrance like Eveil as a reflection of their desires for liberation and self-expression. This was an era when women were increasingly stepping into the public sphere, seeking new opportunities and asserting their independence. A light floral fragrance symbolized both elegance and vitality, resonating with the aspirations of modern women. Eveil would have been perceived not just as a scent, but as an accessory to their burgeoning identities—an embodiment of their journey toward self-discovery and empowerment in a rapidly changing world.

Fragrance Composition:

Eveil is classified as a light floral fragrance for women. It has notes of lily of the valley, jasmine, rose, narcissus, and violet layered over a mossy base accented with sandalwood and ambergris.

• Top notes: narcissus, bergamot, neroli, mandarin, lilac
• Middle notes: freesia, lily of the valley, jasmine, rose, violet, tuberose
• Base notes: oakmoss, sandalwood, ambergris, cedar, tonka bean, patchouli, musk

Scent Profile:

As you first encounter Eveil, the initial burst of freshness envelops you, capturing the essence of a vibrant spring morning. The top notes unveil a delightful medley of narcissus, bergamot, neroli, mandarin, and lilac. The narcissus introduces a sweet, honeyed aroma, reminiscent of freshly cut flowers, with its soft, green undertones. 

Bergamot adds a sparkling citrus twist, invigorating the senses with its zesty brightness. Neroli brings a delicate, floral sweetness, evoking the tranquility of orange blossoms swaying gently in the breeze. The mandarin contributes a juicy, uplifting quality, while lilac weaves through the composition with its lush, romantic scent, reminiscent of blooming gardens.

As the fragrance evolves, the heart reveals a bouquet of middle notes that paints a vivid picture of a sunlit garden in full bloom. Freesia introduces a light, peppery sweetness, inviting you deeper into this floral paradise. The lily of the valley adds a fresh, green crispness, its delicate white bells chiming softly with every movement. 

Jasmine unfurls its heady, sensual aroma, wrapping you in an embrace that is both intoxicating and uplifting. The rose interjects with its velvety richness, offering a classic elegance that enhances the floral harmony. Violet lends a powdery softness, providing a gentle contrast, while tuberose adds a creamy, opulent touch, infusing the scent with an enchanting allure.

As the fragrance settles into its base notes, the lush floral notes gracefully intertwine with the earthiness of oakmoss, evoking a sense of serene grounding. The oakmoss introduces a damp, forest floor richness, reminiscent of shaded groves after a rain. Sandalwood brings warmth and creaminess, enveloping you in its smooth, woody embrace. 

Ambergris, with its marine warmth and subtle complexity, adds an ethereal depth, evoking the whispers of the sea. Cedar offers a crisp, clean scent, reinforcing the fragrance's natural character. The tonka bean adds a sweet, nutty facet, while patchouli imparts an earthy richness, grounding the florals in a harmonious balance. Finally, musk lends a soft sensuality, leaving a lasting impression that lingers beautifully, embodying the light and freshness of Eveil.

Bottle:

Eveil's parfum is presented in an elegantly crafted bottle that captures the essence of its floral composition. The design features a tapered rectangle shape with gently rounded shoulders, exuding a sense of grace and sophistication. This silhouette not only enhances its aesthetic appeal but also suggests the delicate nature of the fragrance within. The arched base adds a touch of uniqueness, creating a sense of balance and harmony that complements the perfume's light floral profile.

Crowning the bottle is a striking stopper, shaped like a magnificent fluted crystal flower blossom. Its intricate design evokes the delicate beauty of a dandelion that has released half of its feathery fuzz, capturing the fleeting essence of nature’s whimsy. The translucent crystal catches the light, creating a soft sparkle that reflects the freshness of the fragrance. This thoughtful detail enhances the overall experience of Eveil, making it not just a perfume but a statement piece worthy of display.

Available in a single size of 56cc, the bottle is perfect for those who appreciate both functionality and artistry. Its size allows for easy handling while ensuring the fragrance remains a cherished companion. The combination of elegant design and exquisite craftsmanship makes Eveil's parfum a true treasure, celebrating the lightness and beauty of the floral notes contained within.

Fleurs de Bienaime: 

Fleurs de Bienaime represents a charming collection of soliflore scents, each designed to celebrate the beauty and individuality of a single flower. This elegant line includes a selection of beloved floral fragrances: Muguet (Lily of the Valley), Oeillet (Carnation), Lilas (Lily), Rose, Violette (Violet), Jasmin (Jasmine), Gardenia, Cyclamen, Heliotrope, and Fougere. Each scent encapsulates the essence of its respective flower, inviting wearers to experience a personal bouquet that resonates with nature's purest aromas.

The bottles for Fleurs de Bienaime are available in two convenient sizes—35cc and 17cc—allowing for versatility whether for everyday use or special occasions. The 17cc option is perfect for those who prefer a travel-friendly format or wish to sample a variety of fragrances, while the 35cc size caters to dedicated enthusiasts who want to indulge in their favorite floral notes more generously. One bottle stands 3" tall.

Cataloged as #204 for the 17cc parfum and #205 for the 35cc parfum, these bottles reflect not only the richness of the scents they contain but also the care and artistry behind their creation. Each fragrance within the Fleurs de Bienaime line serves as a tribute to the unique beauty of its floral counterpart, offering a sensory journey that captures the essence of a blooming garden.

Eau de Cologne & Eau de Lavande:

The Bienaime collection featured a delightful array of eau de colognes, each crafted to evoke distinct moods and experiences. Among them, Cuir de Russie stands out, offering a rich, smoky leather scent that transports the wearer to a realm of sophistication and elegance. This fragrance encapsulates the essence of Russian leather, presenting a bold yet refined aromatic profile.

Vespree invites a sense of playful freshness, combining bright citrus notes with a hint of floral charm, perfect for a lively daytime wear. Meanwhile, Fleur d'Ete captures the essence of summer blooms, radiating the lightness and vitality of a garden in full bloom. Its delicate floral notes are refreshing and uplifting, making it an ideal choice for warm-weather occasions.

Chypre Imperial embodies the classic chypre structure, fusing citrus and floral elements with a mossy, earthy base that provides depth and intrigue. This fragrance appeals to those who appreciate complexity in their scents. In contrast, Eau de Cologne Imperial and Eau de Cologne Pure offer a more straightforward, crisp aroma, ideal for a refreshing burst throughout the day.

Eau de Lavande Valreas showcases the soothing essence of lavender, transporting the wearer to serene fields filled with blooming lavender plants, perfect for relaxation and tranquility. The Eau de Cologne Extra Vielle represents a vintage charm, reminiscent of classic perfumery, while Eau de Cologne Pour la Toilette et le Bain speaks to the rituals of self-care, merging practicality with indulgence.

Each of these eau de colognes reflects the artistry of Bienaime, providing a range of fragrances that cater to diverse preferences and occasions, all while celebrating the beauty of scent.

 Friction Lotions:

Friction lotions are typically alcohol-based eau de toilettes enriched with ingredients like menthol or camphor, as well as castor oil or glycerin. These lotions are subtly perfumed and are designed to be applied liberally to the skin, particularly after bathing or during warm weather. Their primary purpose is to provide a cooling, fresh, and invigorating sensation, making them ideal for refreshing the skin on hot days. Additionally, some friction lotions were versatile enough to be used in the hair, offering both fragrance and a soothing effect. Many of these products were available in the popular Bienaime fragrances, allowing users to enjoy signature scents while benefiting from the lotion’s soothing properties.

The small individual sizes of 27cc were primarily utilized by hairdressers in salons, allowing them to offer a selection of exquisite fragrances to their clients. This exclusive collection featured scents such as Vermeil, Eveil, Caravane, La Vie en Fleurs, Cuir de Russie, Chypre Imperiale, Fleurs d'Ete, Fougere Argentee, and Vespree. Each fragrance was carefully chosen for its unique character, enhancing the salon experience with delightful aromas.

Among these offerings, Cedropetrol stood out as a cedar oil-based hair lotion specifically formulated to fortify and nourish the hair. Available in the same 27cc size, Cedropetrol was a favorite among hairdressers and barbers, valued for its restorative properties and pleasant scent.

In addition to these salon-exclusive fragrances, another group of 27cc lotions catered to hairdressers with eau de cologne-type scents, including Eau de Cologne Extra Vielle, Lavande de Valreas, Sur les Cimes, and Fleurs de Provence. These lighter, refreshing fragrances provided an invigorating option for clients seeking a delightful scent experience.

For the general public, larger friction lotions were offered in several sizes—90cc, 175cc, 1/2 litre, and 1 litre—making them accessible for personal use. These larger bottles featured the same beloved fragrances found in the smaller salon sizes, including Vermeil, Eveil, Caravane, La Vie en Fleurs, Cuir de Russie, Chypre Imperiale, Fleurs d'Ete, and Fougere Argentee.

Additionally, another set of large friction lotions included scents such as Sur les Cimes and Fleurs de Provence, further expanding the selection available to fragrance enthusiasts. Each of these products was designed to deliver a refreshing and uplifting experience, suitable for everyday wear.

Catalog numbers:

• #306 = 90cc = large friction lotions (Vermeil, Eveil, Caravane, La Vie en Fleurs, Cuir de Russie, Chypre Imperiale, Fleurs d'Ete, Fougere Argentee)
• #307 = 175cc = large friction lotions (Vermeil, Eveil, Caravane, La Vie en Fleurs, Cuir de Russie, Chypre Imperiale, Fleurs d'Ete, Fougere Argentee)
• #308 = 1/2 litre = large friction lotions (Vermeil, Eveil, Caravane, La Vie en Fleurs, Cuir de Russie, Chypre Imperiale, Fleurs d'Ete, Fougere Argentee)
• #309 = 1 litre = large friction lotions (Vermeil, Eveil, Caravane, La Vie en Fleurs, Cuir de Russie, Chypre Imperiale, Fleurs d'Ete, Fougere Argentee)

• #316 = 90cc = large friction lotions (Sur les Cimes, Fleurs de Provence)
• #317 = 175cc = large friction lotions (Sur les Cimes, Fleurs de Provence)
• #318 = 1/2 litre = large friction lotions (Sur les Cimes, Fleurs de Provence)
• #319 = 1 litre = large friction lotions (Sur les Cimes, Fleurs de Provence)

• #350 = 27cc - individual lotions (Vermeil, Eveil, Caravane, La Vie en Fleurs, Cuir de Russie, Chypre Imperiale, Fleurs d'Ete, Fougere Argentee and Vespree)
• #360 = 27cc = Cedropetrol 
• #370 = 27cc individual lotions (Eau de Cologne Extra Vielle, Lavande de Valreas, Sur es Cimes, and Fleurs de Provence)

Cosmetics and Skincare:

Bienaime's foray into cosmetics and skincare products reflected a commitment to elegance and femininity, capturing the essence of the Victorian era in their design. The jars and bottles were crafted with meticulous attention to detail, showcasing delicate curves and ornate embellishments that echoed the refined aesthetics of a bygone age.

Each container was not only functional but also a statement piece, embodying the luxury that Bienaime was known for. The glasswork often featured intricate patterns and frosted finishes, enhancing the visual appeal while hinting at the indulgent contents within. These beautiful vessels were designed to be displayed proudly, turning everyday beauty routines into a ritual of sophistication.

The packaging also contributed to the overall experience of using these products. Soft pastels and rich jewel tones adorned the boxes, often embellished with gold accents that added a touch of opulence. This attention to aesthetic detail made the products ideal for gifting, as well as for personal use, creating a sense of occasion every time one opened a jar or bottle.

By blending artistry with skincare, Bienaime not only offered high-quality formulations but also a glimpse into a world of beauty that celebrated both inner and outer refinement. This harmonious combination of practicality and luxury positioned Bienaime's cosmetics and skincare line as a desirable addition to any beauty enthusiast's collection.

 

Bienaime’s skincare line epitomized a holistic approach to beauty, offering an array of products designed to nourish, cleanse, and protect the skin. Among the offerings was Lait de Beauté, a luxurious beauty milk that provided hydration and a silky finish, leaving the skin feeling refreshed and supple. Complementing this was the Démaquillant, a gentle makeup remover that effectively lifted impurities while respecting the delicate balance of the skin.

The Lotion Tonique served as a refreshing tonic, perfect for revitalizing the complexion after cleansing, while the Lotion Astringente offered a more targeted solution for tightening pores and reducing shine. The Cold Cream provided a rich, protective barrier against harsh environmental elements, making it an essential staple for skincare enthusiasts. The Crème Nutritive delivered deep nourishment, ideal for those seeking to restore vitality to their skin.

For daily care, the Crème de Jour provided lightweight moisture, ensuring the skin was well-prepared for makeup application. In contrast, the Crème Antisolaire offered protection from the sun’s damaging rays, reflecting Bienaime’s commitment to both beauty and skin health. The line also included a Hand Cream and Cuticle Cream, catering to the needs of hands often exposed to the elements, ensuring that every part of the body was nurtured.

The cosmetics range was just as impressive, featuring a selection of Face Powders that provided a flawless finish while allowing the skin to breathe. The Cream Foundation offered a rich, creamy texture that effortlessly blended into the skin, while compact foundations provided convenience without compromising quality. Nail care was elevated with a collection of vibrant Nail Polishes, alongside Lipsticks that offered an array of shades for every occasion, ensuring that women could express their individuality. Mascara and Rouge rounded out the cosmetic offerings, enhancing the eyes and cheeks, creating a polished look that was both sophisticated and timeless.

Overall, Bienaime’s skincare and cosmetics lines were designed not only to enhance beauty but to celebrate it, with each product embodying the elegance and femininity that defined the brand.

Bath & Body Products:

No perfume company would be truly complete without a comprehensive bath and body care line, and Bienaime understood this well. The brand expanded its offerings to include an array of luxurious products designed to enhance the bathing experience and nourish the body. Among these was the tanning oil, expertly formulated to provide a sun-kissed glow while moisturizing the skin, allowing users to bask in the warmth of the sun without compromising their skin’s health.

Bienaime also introduced an exquisite selection of luxury bath soaps, each crafted with care to cleanse while enveloping the skin in delightful fragrances. These soaps transformed the daily ritual of bathing into an indulgent experience, turning a simple task into a moment of pampering. Complementing these were dusting powders, or Poudre de Toilette, designed to provide a silky finish to the skin, leaving it feeling fresh and lightly scented throughout the day.

In addition to bath and body products, Bienaime recognized the importance of hair care in the overall beauty regimen. The brand offered a range of brilliantines that added shine and moisture, perfect for taming frizz and enhancing the natural beauty of the hair. Grooming products ensured that every detail was attended to, allowing individuals to maintain their desired looks with ease. Scalp conditioners provided nourishment to the scalp, promoting healthy hair growth and ensuring that the hair remained vibrant and full of life.

By integrating these bath and body care products into their lineup, Bienaime crafted a holistic approach to beauty that catered to the diverse needs of their clientele. Each product was thoughtfully designed, reflecting the brand's commitment to quality and luxury, and enhancing the overall experience of self-care and indulgence.