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Vintage Perfumes For Sale

Friday, May 3, 2013

Forever Amber by Kathryn/Kay Daumit c1945

Forever Amber by Kathryn, Inc (owned by Kay Daumit) launched in 1945 in connection with the 1943 novel by Kathleen Winsor. The novel tells the story of amorous courtesan Amber St. Clare in the court and bedroom of Charles II. The novel was banned in Boston and throughout Massachusetts, and the controversy over its purported indecency stimulated sales and became a bestseller . The book's popularity was further aided by the film version directed by Otto Preminger in 1947.





Fragrance Composition:


So what does it smell like? It is classified as an oriental fragrance for women. Top note like Tabu by Dana, main character sweeter jasmine note, but heavy. End note swings toward soft, woody note.
  • Top notes: bergamot and neroli
  • Middle notes: jasmine, orange blossom
  • Base notes: spices, patchouli, amber, sandalwood, vanilla

Forever Amber, the oriental type perfume, was also sold with coordinating cosmetics.


An advertisement in the 1947 issue of the Toledo Blade newspaper questions the reader :
“Do you dare to wear this lush new color on your lips? Do you dare to wear this adventurous scent? It’s the new FOREVER AMBER - A wonderful new perfume and lipstick combination! The color of the lipstick is a gorgeous, challenging red, the fragrance of the perfume is heady and inviting. For your next really important date, wear FOREVER AMBER perfume and lipstick, see if you don’t find it a deliciously different duet to add to your feminine charms. ”

Forever Amber perfume retailed for $2.00 to $27.50, the cologne was $5.00, a light perfume mist called “Amba Aura” was just $1.50 and the red lipstick was an affordable dollar each.



Bottles:



Southeastern Drug Journal, 1945:
"We notice “Forever Amber” has also made the perfume grade in a tasteful little “draped” bottle."

Printer's Ink, 1947:
"A full-page, color campaign in national magazines for the company's Forever Amber perfume and cologne line will be timed to the film premiere. One-half and one- quarter page newspaper ads will appear from ten weeks to the day before the film's opening day."

Public Relations for Retailers, 1947:
"Lord & Taylor and other stores tied in displays of similarly named perfume with the then popular book, "Forever Amber."

Modern Packaging, 1947:
"Catherine Winsor's book is reproduced in gold-plated plastic as the container for "Forever Amber" perfume. Bottle inside has closure that looks like bookmark."

Modern Packaging, 1947:
"Out in Chicago, Kay Daumit has created a new setting for "Forever Amber" perfume, which is even more realistic than the acrylic book container adapted earlier this year. The new container is also designed to look like a book but is made of a plastic composition material."




Fate of the Fragrance:


In 1948, Kathleen Winsor sued Kathryn, Inc (owned by Harry G. & Kay Daumit) for certain monies due to a contract made between them which stated that Daumit would pay Winsor 3% of his gross sales from the cosmetics and toiletries using the Forever Amber name. The Daumits filed a counterclaim for breach of contract, that she averred performance of her obligations under the contract, namely: the use of her name and personal services in connection with the sale of the goods, and demanded payment.


The perfume ceased production around 1950 and is rarely found today for something that was so popular at one time.



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