Thursday, January 23, 2014

Saravel Perfumes

Saravel, Inc. was located in New York City. Saravel was established by Murray W. Morin.

Murray Morin and Saravel Inc. between the years 19-14 and 1955.

Saravel,Inc. of New York City:
  • 1935 Perfidia
  • 1935 Sables & Pearls
  • 1935 Seductive
  • 1939 Nuance
  • 1939 Sirocco
  • 1939 Morocco
  • 1939 Trouchant
  • 1943 White Christmas
  • 1943 Jezebel
  • 1950s GiGi

The following perfumes/colognes have been found, they most likely date to the 1940's but I was unable to find their exact launch dates:
  • Si Senor

Morroco, Jezebel, Seductive's trademarks expired in 1981, the trademark for Sables & Pearls expired in 1972, the trademark for White Christmas by Saravel was expired in 1953. So all products bearing these names are discontinued. Sirroco was filed for trademark in 1947 and is now owned by E. T. Browne Drug Co., Inc., Englewood Cliffs, NJ as it was renewed in 2009.

Drug and Cosmetic Industry - Volume 45 - Page 187, 1939:
"Saravel is introducing Sirocco perfume in an enchanting gold capped crystal cube enshrined in a blue and gray “pavilion” box.Its name is inspired by the Sirocco, the wind which sweeps up from Africa."

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