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Vintage Perfumes For Sale

Thursday, January 23, 2014

Saravel Perfumes

Saravel, Inc. was located in New York City. Saravel was established by Murray W. Morin.


Murray Morin and Saravel Inc. between the years 19-14 and 1955.




The perfumes of Saravel:
  • 1935 Perfidia (still being sold in 1944)
  • 1935 Sables & Pearls (still being sold in 1991)
  • 1935 Seductive (still being sold in 1988)
  • 1939 Nuance
  • 1939 Sirocco (discontinued in 1941)
  • 1940 orocco (still being sold in 1991)
  • 1939 Trouchant  (still being sold in 1944)
  • 1943 White Christmas (still being sold in 1991)
  • 1943 Jezebel  (still being sold in 1991)
  • 1944 Gardenia
  • 1962 GiGi  (still being sold in 1991)


The following perfumes/colognes have been found, they most likely date to the 1940's but I was unable to find their exact launch dates:
  • Si Senor


Morocco, Jezebel, and Seductive's trademarks expired in 1981 (they were owned by Division Sales, Inc) the trademark for Sables & Pearls expired in 1972, the trademark for White Christmas by Saravel was expired in 1953, but all of these perfumes were still sold in 1991. So all products bearing these names are now discontinued.



Perfidia:


Perfidia was said to be a "deep, exotic fragrance that lingers" and "crisp and spicy".

Sirocco:


Sirocco was presented in cute little cube shaped bottles. These bottles had a gilded cap that covered only one corner and was emblazoned with the perfume's name "Sirocco" and "Saravel".  The bottle was patented in 1939. The perfume came packaged in a blue and gray presentation box.


Drug and Cosmetic Industry - Volume 45 - Page 187, 1939:
"Saravel is introducing Sirocco perfume in an enchanting gold capped crystal cube enshrined in a blue and gray “pavilion” box.Its name is inspired by the Sirocco, the wind which sweeps up from Africa."

It is interesting to note that Lucien Lelong also offered a Sirocco perfume, first made in 1934, while Saravel's version was released in 1939. Its name is inspired by the Sirocco, the wind which sweeps up from Africa.

In 1941, Sirocco was discontinued due to wartime restrictions of essential oil ingredients from France and bottle importations from Romania. Old stock was still being sold in 1942. I believe that another reason for discontinuation of Sirocco is because of it's name. Lucien Lelong probably sued Saravel and Saravel most likely changed the Sirocco name to Morocco and relaunched in the same style bottle.





Morocco:


Morocco was presented in cute little cube shaped bottles. These bottles had a gilded cap that covered only one corner and was emblazoned with the perfume's name "Morocco" and "Saravel".  The bottle was patented in 1939. The perfume came packaged in a blue and gray pavilion box. Morocco's trademark expired in 1981, so all products in the Morocco line are discontinued, however old stock was still being sold until 1991.

Morocco was classified as a spicy oriental fragrance for women.

  • Top notes:  neroli, bergamot, mimosa, tangerine, spices
  • Middle notes: carnation, jasmine, orange blossom, lily, ylang ylang, rose 
  • Base notes: vanilla, incense, vetiver, patchouli, ambergris, sandalwood, musk 



Morocco's trademark expired in 1981, so all products in the Morocco line are discontinued.

White Christmas:

Saravel's version of a  holiday scent which lived from 1943 to 1991. The name was trademarked in 1953. It would be classified as an oriental fragrance for women.

  • Top notes: aldehydes, lemon, bergamot, orange
  • Middle notes: spices
  • Base notes: styrax, musk, ambergris, vanilla, resins, balsam, opoponax, woods

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