Friday, January 3, 2014

Vibert Freres

The Vibert Freres perfumery had an obscure beginning around 1772 in Lyons, France. The company remained a family business up until 1925 when it was acquired by Lanquest Freres. In 1889 Vibert Freres was advertised as a Parfumerie et Savonnerie located at 28 boulevard de Sebastopol, Paris and had another address in Seine.

Vibert Freres sold cosmetics, fine pomades, perfume oils, perfumes, eaux de cologne, soaps and toiletries and their company was situated at 60 boulevard de Sebastopol, Paris. They are best known for their hair lotion called "Petrole Hahn". The company produced charming perfume presentations and also created luxury perfume presentations for other companies.

They participated and won awards in the 1878, 1885 and 1889 Universal Exhibitions and was awarded the Grand Prix at the Exhibition in 1900.

The French artist, Pierre Brissaud created advertising for Vibert Freres. Their labels were produced by one of the most important producers of labels and graphics of the era, Sennet et Cie. The 1945 perfume Bruyere had it's bottle manufactured by Baccarat.

There isn't much info on this company and their perfumes are few and far between. I have listed all that I can find, if you know of one, please let me know. Thanks!

The perfumes of Vibert Freres:

  • 1924 Diable Noir 
  • 1924 Diable Vert
  • 1925 Aimer
  • 1945 Bruyere

The following perfumes were found, but I couldn't locate their launch dates, but I gather they date to the late 1800s and into the early 1900s:
  • Muguet
  • Oeillet (probably 1930s)
  • Santal Chypre
  • White Violet
  • Amourette
  • Parfum Oriental
  • Aroma Lilas
  • Clochettes de Bonheur au Muguet (1880s)

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