Anais Anais by Cacharel: launched in 1978, pronounced (ah-nd-ees ah-nd-ees). Created by Firmenich perfumers Roger Pellegrino, Robert Gonnon, Paul Leger and Raymond Chaillan and took three years to complete.
The perfume was named after the ancient Persian goddess of love, Anaitis, also this is the name of a butterfly, the Pareronia anais anais.
The perfume was named after the ancient Persian goddess of love, Anaitis, also this is the name of a butterfly, the Pareronia anais anais.
Anais Anais initially was launched by L'OREAL in mass distribution at a near-commodity price. The success of the perfume made L'OREAL rethink the strategy and so in 1981, marketers removed it from the supermarkets, and relaunched it in selective distribution venues such as perfumeries and department stores such as Burdines, John Wanamaker, Levy's, Jordan Marsh, Robinson's and others. By the 1990s, Anais Anais rose to the number one worldwide fragrance brand for women. It has maintained consistency of marketing mix: fragrance, bottle, packaging and advertising. It reached slightly above the level for the mass market channel and it chose an array of distribution standards.
Fragrance Composition:
So what does it smell like? It is classified as a delicate fresh floral fragrance for women. It begins with a fresh, leafy green floral top of hyacinth, honeysuckle, galbanum, lily of the valley, and lavender, followed by a delicate, romantic floral heart, resting on a woody, powdery base. Lily complemented by a floral bouquet of natural jasmine, rose, iris, orange blossoms and ylang ylang. Woody notes are vetiver, cedar, patchouli and oakmoss. Also musk and Russian leather.
- Top notes: lily of the valley, leafy green note, orange blossom, lavender, fruit note, galbanum, honeysuckle, hyacinth, lemon, bergamot, blackcurrant bud, white lily
- Middle notes: Moroccan jasmine, honeysuckle, carnation, tuberose, Florentine iris, white Madonna lily, orris root, Madagascar ylang ylang, Grasse rose
- Base notes: Russian leather, sandalwood, amber, Singapore patchouli, musk, Yugoslavian oakmoss, Bourbon vetiver, incense, California cedar
The perfume is created around the unusual, elusive scent of the white or Madonna lily which has been cultivated for centuries, primarily for its fragrance. The favorite of the ancient Greeks and Romans who regarded the flower as a symbol of purity. Today, the white lily is cultivated in the South of France, Bulgaria and the Middle East for its use in fragrances. It is such a precious essence that it takes acres and acres of lilies - one ton of flower petals - to create juts one pound of oil of lily. The fragrance of the white lily is described a a delicate floral, with subtle individual notes that are reminiscent of tropical flowers and sweet, ripe fruit. The white lily is a flower treasured for its fragrance, as well as its beauty. This is the heart of Anais Anais.
The fragrance, inspired by the lily, has a floral bouquet which also includes seductive Moroccan jasmine, Grasse rose and iris, which blend with the woody, exotic undertones of vetiver, patchouli and oakmoss. These elements led to the creation of the flower of Anais Anais, an imaginary flower with a hint of pink and a suggestion of green which symbolizes the romanticism of woman. In 1990, Parfums Cacharel took the Anais Anais floral motif and developed a very special gift concept for their fragrance brans, 'The Anais Anais China Collection." A partnership was born with Royal Doulton. Parfums Cacharel introduced a second edition to the china collection starting in March 1991 with the purchase of 1 oz Eau de Toilette Spray. They will be offering a beaker suitable for all sorts of bathroom accessories and a ring dish.
Anais Anais made use of various synthetic chemical elements such as:
- Lyral (white floral note)
- Lilial (white floral note)
- cyclamen aldehyde (white floral note)
- hydroxycitronellal (white floral note)
- methyl anthranilate (tuberose character)
- Helional (tuberose character)
- Evernyl (mossy note)
- phenylacetylaldehyde (green note)
- cis 3 hexenyl acetate (green note)
- cedryl acetate (woody note)
- phenylethyl phenylacetate (honey note)
- cire d'abeilles (beeswax absolute)
- cyclopentadecanolide (4%) (musk)
- aldehyde C14 (exotic fruit character)
- hexyl cinnamic aldehyde (12%)
- salicylates (6%)
- musks (30%)
- hedione (10%)
Bottles:
- Parfum - 1/2 oz.
The bottle is made up of a specially made opaline glass flacon designed by Annegret Beier and adorned with a silver cap and base, and the signature Cacharel romantic floral motif on the wraparound label. The soft and feminine signature Cacharel print has remained extremely popular since its introduction in the mid 1960's.
The fragrance was also available in other bottles and concentrations:
Parfum Atomiseur - an elegant, silver, purse-sized container holds a precious 1/4 oz of Anais Anais perfume. This convenient purse spray is refillable from any splash product.
- Perfume Purse Spray - 1/4 oz
Eau de Parfum - a romantic looking frosted glass bottle contains the Eau de Parfum, a more concentrated form of Anais Anais than the Eau de Toilette.
- Eau de Parfum Splash - 1 oz
- Eau de Parfum Spray - 1 oz
Eau de Toilette- a nostalgic, white opaque bottle captures the very delicate beauty of the Anais Anais floral fragrance:
- Eau de Toilette Splash - 1.7 oz
- Eau de Toilette Splash - 3.4 oz
- Eau de Toilette Splash - 5 oz
- Eau de Toilette Spray 1 oz (Limited Edition in 1983)
- Eau de Toilette Spray - 1.7 oz
- Eau de Toilette Spray - 3.2 oz
Since Anais Anais was launched in the United Kingdom in 1979, Parfums cacahrel carefully nurtured its feminine and romantic image.
A new limited edition vintage style bottle is out and is described as "The legendary fragrance slips into a new case. It's vintage bottle, inspired by the intimate world of a revamped boudoir, is the symbol of budding beauty, ready to blossom open like the light flower around its neck. It sensually diffuses the most tantalizing of secrets, that of eternal femininity."
Ancillary Products:
To complete the Anais Anais experience, Cacharel introduced a line of sumptuous bath and body products called Le Bain d'Anais.
Gel Moussant Parfume (Perfumed Body Shampoo) - for those who prefer an invigorating shower - a velvety, rich formula which bubbles luxuriously to gently cleanse the skin, leaving it supple and delicately perfumed. Formulated to protect and maintain the skin's sensitive balance. even in hard water. Smooth all over with a bath mitt or directly to wet skin in the shower, or pour under the open faucet for a bubble bath that gently softens and relaxes. 5.1 oz.
Savon Parfume (Perfumed Bath Soap) - Cleanses and softens skin gently, smoothing and enveloping you un a satiny rich lather. A luxurious French-milled formula that lets you enjoy the delicate scent of Anais Anais even longer. 3.5 oz each.
Huile de Bain Parfumee (Perfumed Bath Oil) - Rich in emollients, this French beauty formula is designed to soften your bath water and moisturize your skin. Works by forming a fine emulsion that softens, soothes and scents your skin while filling the air with the gentle fragrance of Anais Anais. Can also be used in the shower: just smooth a sleek film from head to toe before a final rinse for a beautiful "veil" of scent. 6.76 oz.
Voile de Doucer Parfume (Perfumed Body Lotion) - Soften and smooth your skin while gently perfuming it with the delicate scent of Anais Anais. Smooth this fragrant lotion lavishly onto your skin. The luxurious French formula will make your skin feel satiny soft while enveloping you in the beautiful floral scent of Anais Anais. 6.76 oz.
Poudre Apres Bain Parfumee (Perfumed Dusting Powder) - Enhance the pleasure of your beautiful bath ritual with the lightest, most delicate form of Anais Anais. Use the lavish puff to envelope your body in this delicate satiny smooth bath powder. Your skin will be gently fragranced with the floral fragrance of Anais Anais. 5.29 oz.
Fate of the Fragrance:
Anais Anais is still produced today, though quite reformulated due to IFRA restrictions on ingredients, it is termed as "Anais Anais L'Original". If you are looking for the original formula - seek out packaging which has the name Cosmair on it. Bottles made after 2001 are marked with Luxury Products LLC.
Notice the Cacharel logo differences in the image below:
Anais Anais also spawned many flanker scents.
Today you can find Anais Anais in the following:
- Eau de Toilette in 30,50, and 100ml
- Eau de Parfum in 30 and 50ml
- Eau Legere (light) in 100ml
- Body lotion in 200ml
- Body shampoo in 200ml
- Deodorant spray in 150ml
- Roll on cream deodorant in 50ml
See photos of the butterflies here:
http://www.samuibutterflies.com/insects/butterflies/pieridae/pareroniaanaisanais/
http://www.samuibutterflies.com/insects/butterflies/pieridae/pareroniaanaisanais/
Where can I buy the Anais Anais Dusting Powder today? I love the scent.
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