Tuesday, December 16, 2014

Miahati Perfumes

 Established in 1940 in New York; launched a range of fragrances in c1940' and 50's.

In 1940, Andrew Apicella and Rose Vivaudou organized Miahati, Inc., and thereafter transacted their business in the said corporate name.

Andrew Apicella, traded variously under several names such as Oceanic Import Co., Abbott Manufacturing Co. and Miahati, Inc., put out a line of perfumes that he has been advertising as originating from the Famous Gardens of Miahati in Hawaii, unfortunately, no such place existed and the perfume manufacturer was summoned before the FTC. The FTC directed Miahati, Inc. (Manhattan), to stop representing that perfumes made in the U.S. come from Hawaii. However, when Hawaii became a US state in 1959, I am sure they may have been able to use the Hawaiian origination in their ads.

Their perfumes were made from exotic varicolored hibiscus, pikake (jasmine), honeysuckle and other tropical flowers such as ylang ylang.

  • 1939 Honolulu
  • 1939 Ka Lani Keia
  • 1939 Pikaki
  • 1939 Waikiki
  • 1940 Soul of the Flowers
  • 1941 Old Mission
  • 1941 Old Mission - Crocus
  • 1941 Old Mission - Rosemary
  • 1941 Old Mission - Verbena
  • 1941 Ye Olde Wishing Well
  • 1942 El Morocco
  • 1944 Blue Fox  (an oriental perfume)
  • 1944 Audacious (a fruity floral perfume)
  • 1944 Downing Street (for men)
  • 1950 Tarantella
  • 1950 Tomorrow
  • 1955 Jaunty (a floral perfume)
  • 1955 My Fancy (an aldehydic perfume)
  • Four Moods

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