Tuesday, December 16, 2014

Parfums Moneau

Parfums Moneau, Inc.,  18 East 49th St New York City.


Parfums Moneau only had two perfumes:

  • 1943 Discovery
  • 1944 If...


Discovery:


Discovery is classified as an oriental fragrance for women. It was similar to Coty's L'Origan but with an emphasis of sweet and spicy carnation. Heavy, dry, strong, and lasting.

The star shaped clear glass bottle had a frosted glass stopper shaped like a globe. The bottle stands 3-1/2" tall. It came in a box decorated with antique maps. The later bottles still have a star shaped bottle, but the pretty frosted stopper was replaced by a black plastic ball shaped screw cap.

Discovery was discontinued sometime in the 1970s.

The New Yorker, 1943:
"Moneau's Discovery, a dry, decisive scent in a star- shaped bottle with a globe stopper, is another."

Harper's Bazaar, 1944:
""Discovery," a French-inspired perfume by Moneau, all the excitement the name implies ... a new friend ... an unexpected gift. The gleaming star-shaped crystal bottle is topped with a cloudy glass stopper showing in relief a map of the world."


If...


If is classified as a spicy floral oriental fragrance for women. It has a dry, lemony top note and was reportedly was a "bouquet of 37 precious oils." It was advised to be worn on furs.

The stock bottle was manufactured by Regent & Co. and fits into a transparent lucite base. Topping the container is a sapphire blue stopper below which around the neck of the bottle hangs a sterling silver charm enameled with "If..." which serves as the label. The back of the tag reads “PARFUMS MONEAU, NEW YORK, STERLING”. Measures approximately 5/8" long by 1 /2" tall including the bale. The bottle stands 4.25” tall.  I saw this bottle on another site and it had a fake R. Lalique signature applied to the base. Lalique never made this bottle, it was made by Regent & Co.

If... was discontinued sometime in the 1970s.


Tricolor, 1944:
"Moneau's new perfume, If, Moneau's new perfume, If, is an Oriental sort of affair. You'll see it at Altman, for one. It's a swell scent with a lemony tang — pungent rather dry and made with imported French essential oils. A crystal bottle rests on a double platform of clear lucite with a sterling silver charm around its neck. After the perfume is gone, the charm with the single word "If" on it can be used as an addition to a charm bracelet. Made by Moneau, the house of Discovery perfume."

The New Yorker, 1944:
" Moneau, who thought up Discovery a while back, has a new one called If, fresh and spicy and with a little sterling silver charm hung around the neck of the bottle with "if" written on it."

Glass Packer, 1944:
"IF ... a new perfume by Parfums Moneau, Inc., is a delightfully fresh yet subtly alluring odor.  The stock bottle by Regent & Co. fits into a transparent lucite base which gives an unusually beautiful refractive effect. Topping the container is a sapphire blue stopper below which around the neck of the bottle hangs a sterling silver charm which serves as the label."

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