Saturday, January 24, 2015

We Moderns by Saks Fifth Avenue c1928

We Moderns was created expressly for Saks Fifth Avenue in 1928, other products such as face powder and bath salts were also introduced. It was sold til 1936 or so. I think the perfume bottle was made in Czechoslovakia.

The perfume name may have been inspired by the motion picture of the same name, but it appears that Saks Fifth Avenue used this phrase when advertising themselves in 1920s newspaper ads. It seemed very appropriate at the time when other department stores were introducing their own perfumes that Saks should follow with one bearing their special "nickname".

So what does it smell like? It is classified as a floral fragrance for women.

Jean Dupas (1882-1964) created a lovely poster for We Moderns perfume. Photo by International Poster Center.

1928 Saks Fifth Ave. We Moderns perfume bottle and stopper, clear glass, enamel label, Bakelite cover and base, box. 4 1/4 in. photo from Perfume Bottles Auction.

The box is 5" square and 2 1/2" high. The powder has never been opened and has the unused puff. Photos from ebay seller ladyrosee

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