Please understand that this website is not affiliated with any of the perfume companies written about here in any way, it is only a reference page and repository of information for collectors and those who have enjoyed the classic fragrances of days gone by.

One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the company brand might see it.

Vintage Perfumes For Sale

Saturday, January 24, 2015

We Moderns by Saks Fifth Avenue c1928

We Moderns was created expressly for Saks Fifth Avenue in 1928, other products such as face powder and bath salts were also introduced. It was sold til 1936 or so. I think the perfume bottle was made in Czechoslovakia.

The perfume name may have been inspired by the motion picture of the same name, but it appears that Saks Fifth Avenue used this phrase when advertising themselves in 1920s newspaper ads. It seemed very appropriate at the time when other department stores were introducing their own perfumes that Saks should follow with one bearing their special "nickname".

So what does it smell like? It is classified as a floral fragrance for women.

Jean Dupas (1882-1964) created a lovely poster for We Moderns perfume. Photo by International Poster Center.

1928 Saks Fifth Ave. We Moderns perfume bottle and stopper, clear glass, enamel label, Bakelite cover and base, box. 4 1/4 in. photo from Perfume Bottles Auction.

The box is 5" square and 2 1/2" high. The powder has never been opened and has the unused puff. Photos from ebay seller ladyrosee

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