Saturday, April 18, 2015

CIE by Jacqueline Cochran/Shulton c1976

CIE by Jacqueline Cochran: launched in 1976. The Jacqueline Cochran company was acquired by Shulton, a division of American Cyanamid, soon after the fragrance was released and by 1977, CIE was the first new product out of Shulton's new Contemporary Fragrance Group.

In 1977, Shulton hired actress/journalist Candice Bergen to appear in its television commercials and print ads as a spokeswoman to promote the CIE perfume in much the same way as Faberge did with Margaux Hemingway. Candice Bergen's personality changes with the expressions on her face: “I can wear it when I'm Miss Bergen. . .I can wear it when I'm Candice...or when I'm just plain Candy. "CIE goes with all the things I love to do.  CIE is soft. CIE is playful. CIE is unpredictable. CIE is me." The campaign lasted well into the 1980s.

It was available in the following products:
  • Perfume
  • Purse Perfume Atomizer
  • Touch Tip Perfume
  • Lavish Cologne
  • Concentrated Cologne
  • Solid Perfume Stick
  • Perfumed Dusting Powder
  • Perfumed Body Powder
  • Perfumed Lotion
  • Perfumed Bath Soap

Fragrance Composition:

So what does it smell like? It was classified as an aldehydic floral chypre fragrance for women. It begins with an aldehydic top, followed by a soft floral heart, resting on a powdery, woody base.
  • Top notes: aldehydes, raspberry, citrus, green accents
  • Middle notes: jasmine, Bulgarian rose, ylang ylang, lily of the valley, carnation, orris
  • Base notes: incense, cedar, tree moss, sandalwood, vetiver, musk, vanilla, patchouli

Fate of the Fragrance:

Discontinued around 1985.

Since 2007, a "version: of the Cie Shulton®  fragrance is made by the new incarnation of Evyan Perfumes.

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