Friday, June 12, 2015

Vivara by Emilio Pucci c1965

Vivara by Emilio Pucci: launched in 1965, in USA by 1967. Created by Michel Hy. It is named after a deserted crescent shaped island opposite Ischia in the Bay of Naples.




Fragrance Composition:


 So what does it smell like? It is classified as an balsamic green fragrance for women, evocative of the Mediterranean sun and summer in Emilio Pucci's distinctive style. It starts with a green fruity aldehydic top, followed by a fruity floral heart, layered over a warm, woody and ambery base.
  • Top notes: bergamot, galbanum, spice oils, green notes, peach and aldehydes
  • Middle notes: carnation, jasmine, lily of the valley, rose and ylang-ylang
  • Base notes: cypress, patchouli, sandalwood, leather, oakmoss, vetiver, amber, benzoin and olibanum


Vivara was originally available in the following products:
  • Parfum
  • Super Perfume (launched in 1969)
  • Stra-Vivara (launched in 1970)
  • Light Perfume
  • Eau de Toilette
  • Spray Cologne
  • Dusting Powder/Bath Powder
  • Bath Oil
  • Soap

The New Yorker, 1967:
"Emilio Pucci's Vivara (in lots of shops) is all sunshine and flowers—a bit sweet but not too much so. ... has been around for some time; I speak of it now because it has acquired the usual side effects——-purse spray, bath powder, bath oil."

Mademoiselle, 1969:
"Something very fresh and clean and up-tempo about Emilio Pucci's Vivara— something like the lure of the open road. A good breezy perfume to wear in an open convertible."

Bottles:

Presented in a clear glass bottle with a flared white gold rimmed cap, the base of the bottle is molded with ‘HP’ the trademark of Pochet et du Courval. The seven-color box containing Emilio Pucci's Vivara perfume is made from a specially embossed, pearlized board that simulates the soft, shiny texture of silk. The package is designed to duplicate a Pucci fabric creation. Designer: Karl Fink.



Fate of the Fragrance:

This has been discontinued since the mid 1980s and can be quite hard to find.

In 2007, Vivara was reformulated by Francois Demachy, Nathalie Gracia-Cetto and Marie-Aude Couture-Bluche and relaunched in a new flacon.

The newer reissue smells nothing like the original. It is classified as a chypre floral fragrance for women.
  • Top notes: amaretto, galbanum and Calabrian bergamot
  • Middle notes: daffodil flowers, orange blossom, Sambac jasmine and narcissus
  • Base notes: patchouli, Florentine iris and vetiver


Three limited edition bottles:

  • 2008 Vivara Silver Edition, it is the same 2007 Vivara fragrance but housed in a limited edition silver colored bottle.
  • 2009 Vivara Black Edition, it is the same 2007 Vivara fragrance but housed in a limited edition  black colored bottle.
  • 2010 Vivara Turquoise Edition, it is the same 2007 Vivara fragrance but housed in a limited edition turquoise blue colored bottle.



Vivara Variazioni Collection of Eau de Toilettes, comprises up of four different variations of the 2007 fragrance Vivara, through the elements of water, sand and sun.




2009 - Vivara Variazioni Sole 149, created by Michel Girard. It is classified as an aromatic fragrance for women.
  • Top notes: tomato leaf, galbanum
  • Middle notes: Sambac jasmine
  • Base notes: patchouli and vetiver

2009 - Vivara Variazioni Sabbia 167, created by Annick Menardo, is classified as a citrus fragrance for women, inspired by the sun-scorched sands of the Mediterranean.
  • Top notes: mandarin, lemon
  • Middle notes: iris 
  • Base notes: sandalwood

2009 - Vivara Variazioni Acqua 330, created by Christophe Raynaud and Louise Turner, is classified as an aquatic floral fragrance for women, inspired by the blue waters of the Mediterranean.

  • Top notes: violet leaf and sea accords
  • Middle notes: jasmine and frangipani
  • Base notes: musk



2011 - Vivara Variazioni Verdi 072, is inspired by the cool freshness of aquatic herbs.
  • Top notes: bergamot and mint
  • Middle notes: Turkish rose and neroli
  • Base notes: cedar and tonka bean



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