Amadis - pronounced "AH -MAH - DEESE" a name taken from a hero of romantic medieval French legends, Amadis de Gaulle. It is a fashion term for a type of tight-fitting sleeve.
Pierre Cardin's scents: Suite Seize and Amadis were selling well by 1964.
Officiel de la couture et de la mode de Paris, 1964:
"Pierre Cardin perfumes women with its latest "Amadis", a marvelous aroma and the Société Européenne de Distribution (Perfume Pierre Cardin Kay Mannson beauty products) informs us that it has just concluded an agreement with Mrs. Anna Pegova whose products of beauty are famous."
Neath Guardian, 1962:
"Two new French perfumes called Amadis and Suite 16 - the first to come from the fashion house of Pierre Cardin - are now available in the United Kingdom. Amadis - a name taken from medieval French romance - is a delicate floral perfume, which gives its true fragrance as soon as it is worn. Suite 16 is exotic and sophisticated, with a musky mellow tone which emerges a few minutes after application. Both are available in 1/4 oz, 1/2 oz, 1 oz and 2 oz bottles, plus a 1/6 oz size in the form of a suede handbag pochette. Matching toilet water - Eau de Cardin - is available in three sides for each perfume. A range of Pierre Cardin lipsticks is also introduced, consisting of 12 standard and three mother of pearl shades. All are lightly perfumed and of a fine, smooth texture. Based on French fashion colours, the range includes a number of apricot, bronze, and clear red shades which are expected to be popular here this winter. Numbers are used instead of names."
House & Garden - Volume 129, 1966:
"Amadis or Suite 16 by Pierre Cardin, $ 11.50 per oz."
Fragrance Composition:
Tender, delicate Amadis, soft as candle glow. Young, warm. Amadis is a sweetly delicate fresh light floral fantasy perfume, which gives its true fragrance as soon as it is worn. Has almost an oriental subtlety about it. Based on almond blossom, jasmine and rose.
- Top notes: bergamot, lily of the valley, almond
- Middle notes: rose, jasmine
- Base notes: oakmoss, sandalwood, musk, vanilla, patchouli
Bottles:
Imported, Heavy Crystal Flacons - the 2 oz, 1 oz and 1/2 oz bottles are known as the Couture bottles. These were tied with citron yellow velvet ribbons.
- Ref. No. 540 - 1/6 oz spray flacon in suede handbag pochette - retailed for $6.00
- Ref No. 519 - 1/4 oz Parfum - standard flacon - retailed for $9.00
- Ref No. 520 - 1/2 oz Parfum - standard flacon - retailed for $16.50
- Ref No. 521 - 1 oz Parfum - standard flacon - retailed for $27.50
- Ref No. 522 - 2 oz Parfum
- 1/2 oz Parfum - Couture flacon - retailed for $22
- 1 oz Parfum - Couture flacon - retailed for $35
- 2 oz Parfum - Couture flacon - retailed for $65
- 2 oz Eau de Cardin (Cologne) - retailed for $6.00
- 4 oz Eau de Cardin (Cologne) - retailed for $9.00
- 8 oz Eau de Cardin (Cologne) - retailed for $14.00
Fate of the Fragrance:
Discontinued, date unknown. Still sold in 1965.
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