Please understand that this website is not affiliated with any of the perfume companies written about here in any way, it is only a reference page and repository of information for collectors and those who have enjoyed the classic fragrances of days gone by.

One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the company brand might see it.

Vintage Perfumes For Sale

Tuesday, March 7, 2017

Vers le Jour by Worth c1924

Vers le Jour by Worth: (Towards Dawn) launched in 1924, in USA by 1925. Created by Maurice Blanchet.

Fragrance Composition:

So what does it smell like?  I have no notes on the original composition. I would need a sample to tell you what it smells like.
  • Top notes:
  • Heart notes: 
  • Base notes: 

Vanity Fair, 1927:
"The perfumes are Worth's "Dans la Nuit." in the smaller blue bottle, and "Vers le Jour," in the larger amber bottle; from Franklin Simon."
The New Yorker, 1947:
""Vers le Jour." for the slightly masculine woman."


The bottle was designed by Rene Lalique.

Fate of the Fragrance:

Discontinued, date unknown.

Reformulated and relaunched in 2000.

So what does it smell like?  The fragrance is classified as a fresh, fruity floral fragrance for women.
  • Top notes: bergamot, red berries, rose and angelica root
  • Heart notes: narcissus, cyclamen, jasmine, osmanthus, May rose, peony, peach, pineapple and watermelon
  • Base notes: Virginia cedar, sandalwood and musk

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