Tuesday, December 12, 2017

Parfumerie Brecher

Parfumerie Brecher was established by Paul Brecher in Pontoise at Paris around 1910. Jacques Ernest Mazurier became owner after 1918 moved company to 10 boulevard Bonne Nouvelle, Paris. Perfumes labeled ‘Aux Perfumeries Reunites’.

The company was affiliated with Benoit and Marquis de Elorza.














The perfumes of Brecher:

  • 1911 Mon Bouquet (Quintessence)
  • 1911 Royal Delices
  • 1911 Le Trefle Russe
  • 1911 Muguet
  • 1911 Violette Pure
  • 1924 Sous la Charmille
  • 1925 Œillet
  • 1925 Chypre
  • 1925 Doux Réve
  • 1925 Le Temp des Fleurs
  • 1925 Le Vrai Narcisse
  • 1925 Mes Fleurettes
  • 1925 Bouquet a Ma Mie
  • 1925 Eternel Parfum
  • 1925 Amour en Folie
  • 1925 Le Baiser
  • 1925 Noces d'Argent
  • 1925 Tabac Jaune
  • 1927 Bonjour Paris
  • 1927 Fumee Bleue
  • 1927 Soir de Lune
  • 1927 Narcisse
  • 1927 Jasmin
  • 1928 Ambre Nouveau
  • 1928 Adorez Moi
  • 1929 Lolita
  • 1929 Soir de Noel
  • 1930 En Promenade
  • 1930 L'An
  • 1920s Fidele a Toi




Bottles:


Mon Bouquet:

The bottle used for Mon Bouquet is round, with serrated edges, it fit nicely into a leather carrying case. The polychrome paper label is an exquisite example of the elegance of Edwardian typography. 









The bottle for Soir de Noel, is made up of black glass, decorated with abstract motifs of thick enamel in aqua, white and gold. The stopper has the same enamelling. The back side of the flacon is undecorated and features a paper label. The box shape is reminiscent of a Japanese inro case and is fitted with a silk tassel. The design is nearly identical to a bottle used for Shari by Langlois.

Brecher’s perfume Soir de Lune was presented in a cobalt blue glass flacon designed by Julien Viard and manufactured by Depinoix. Rare pressed glass bottle molded tinted midnight blue highlights of cylindrical section silver patina, half-spherical body decorated with 6 panels so Gothic arch and flowers reserves its floral cap 6 palmette decoration faceted belt. The presentation box was manufactured by Marius Milou as seen in the 1929 advertisement below.







the same bottle was found in a box by Cotigny











The perfume Sous la Charmille (Under the Bower) was also created by Julien Viard and made by Depinoix.  a J. Viard bottle made by Depinoix, squatty bulbous clear glass tapering to a small neck & flattened blossom-form stopper, the sides enameled in shades of green & brown w/leaves.  



Fidele a Toi:

The perfume Fidele a Toil (Faithful to You) was contained inside of a 3" high dog shaped, frosted glass bottle. The dog head over cap is solid frosted glass and is marked "BONZO" on the neck part after the cartoon dog Bonzo. The body has an inner glass stopper. The bottle is fitted with a real leather collar complete with brass studs, buckle and metal dog tag. The gold colored metal tag reads "FIDELE A TOI" "Brecher"and "Paris France." Usually when the bottle is found, its leather collar and label are missing. 

Bonzo was a cartoon dog created by George Studdy and very popular in the 1920's and 1930's. Bonzo was based on a number of breeds, resembling bull terrier, bulldog & French bulldog among others. It is important to know that not all Bonzo perfume bottles were for Brecher. Other perfume companies such as Potter & Moore also used a Bonzo glass bottle. The difference is that the one used by Brecher is marked "Bonzo" on the back of his neck, and when you look at him straight on, note ow his paws are up in a begging stance.







Parfumerie Brecher also had a line of solid perfumes made up of galalith (French type of Bakelite) starting in 1929, Amour de Folie, Jasmin, Narcisse, Chypre, Lilas, Rose, Violette and possibly others.



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This is not your average perfume blog. In each post, I present perfumes or companies as encyclopedic entries with as much facts and photos as I can add for easy reading and researching without all the extraneous fluff or puffery.

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