Sherrell Copy Cat Fragrances

Sherrell Perfumers of Beverly Hills was established by Murray Poznak, the former president of Magic Marker Co.

Court Document regarding Sherrell:

Sherrell was founded in mid-1973 to produce and market copies of recognized perfumes, colognes and other toiletries. Sherrell initially purchased many of the essential oils for these products from IFF; IFF agreed to supply high-quality oils and to mimic the colors of name-brand products closely. Following disputes between IFF and Sherrell concerning the manner in which Sherrell advertised its products, IFF ceased selling oils to Sherrell in the Fall of 1974.

Sherrell hired Edward Silkin, a perfume chemist, to assist in the formulation of Sherrell fragrances. Sherrell sought to discover alternative sources for essential oils, but apparently had limited success. Sherrell also encountered increasing difficulty placing its advertisements in various newspapers. Sherrell discontinued business at the end of 1976, when this lawsuit was commenced. 

Sherrell published advertisements in a variety of newspapers and magazines between December, 1973 and November, 1976. These included the Wall Street Journal, the Los Angeles Times, the New York Post, the New York Daily News, Parade Magazine, TV Guide, the Washington Post, the National Enquirer and McCall's. 

Sherrell's advertising claims can be classed into two types of representations. The first class consists of comparisons between Sherrell products and other well-known perfumes. Sherrell advertised its perfumes as "Copy Cat Equivalent Fragrances," which it claimed were "copies of the world's most famous Perfumes and Colognes." One advertisement stated, "Copy Cat will save you 50% or more with superb perfume and cologne copies. Sherrell guarantees that only your checkbook will know the difference, and that the fragrances will last as long as the originals." Other advertisements claimed that Sherrell perfumes were "deluxe fragrance copies which are equal to the originals," "superb copies," and "faithful copies." In one advertisement, Sherrell asserted, "Sherrell's rare essential oils have been so carefully selected, blended and formulated that even the most sophisticated perfume expert would have great difficulty in telling `Ours' from the imported originals."
A second group of representations concerns the origin of the ingredients contained in Sherrell products. One Sherrell advertisement claimed that "Our fragrances are compounded and made by many of the same firms that make the famous name brands that are sold in department and cosmetic stores." A second advertisement stated that Sherrell's products "are created specifically for us by many of the same firms who make the original French and American perfumes you buy in your department stores."

Earth Drops:

Sherrell mainly dealt in knockoff fragrances of the more popular perfumes and fragrances for men, but they also produced some of their own fragrances such as their "Earth Drops" line in 1974. The Earth Drop line was made up of nature's own single fragrances, blended from flowers, woods, and rare spices. The line consisted of the following:

• Azalea
• Bergamot
• Carnation
• Cedar Wood
• Chypre
• Eastern Musk
• Earth
• Fire
• Frangipani
• Freesia
• Fresh lemon
• Galbanum
• Gardenia
• Grass
• Heliotrope
• Honeysuckle
• Hyacinth
• Jasmine
• Jonquil
• Lavender
• Lilac
• Magnolia
• Mandarine
• Mignonette
• Muguet
• Musk Oil
• Oak Moss
• Opoponax
• Orange Blossom
• Rain
• Rose
• Sandalwood
• Sweet Pea
• Tea Rose
• Vanilla
• Violet
• Wild Strawberry

Sherrell Copy Cat Fragrances for Women:

• No. 1 -
• No. 2 - L'Origan
• No. 3 - Arpege
• No. 4 - Chantilly
• No. 5 - 
• No. 6 - Bellodgia
• No. 7 - Shalimar
• No. 8 - Aphrodisia
• No. 9 - Crepe de Chine
• No. 10 - Tabu
• No. 11 - Norell
• No. 12 - Joy
• No. 13 - 
• No. 14 - My Sin
• No. 15 - Cabochard
• No. 16 - Wind Song
• No. 17 - L’Air du Temps
• No. 18 - Cachet
• No. 19 - Blue Grass
• No. 20 - Tigress
• No. 21 - Nuit de Noel
• No. 22 - 
• No. 23 - Chanel No. 19
• No. 24 - Miss Dior
• No. 25 - 
• No. 26 - 
• No. 27 - Emeraude
• No. 28 - Ma Griffe
• No. 29 - Madame Rochas
• No. 30 -
• No. 31 - Charlie
• No. 32 - Youth Dew
• No. 33 - White Shoulders
• No. 34 - Givenchy III
• No. 35 - L'Interdit
• No. 36 - Chanel No. 5
• No. 37 - Audace
• No. 38 - Mitsouko
• No. 39 - Via Lanvin
• No. 40 - Bal a Versailles
• No. 41 - Chamade
• No. 42 - Chanel No. 22
• No. 43 - Fidji
• No. 44 - Estee
• No. 45 - Femme
• No. 46 - Replique
• No. 47 - Maja
• No. 48 - Y by Yves Saint Laurent
• No. 49 - Jungle Gardenia
• No. 50 - Calandre
• No. 51 - Le De by Givenchy
• Musk Oil
• Civet Oil
• Ambergris Oil

Sherrell Copy Cat Fragrances for Men:

• No. M1 - Aramis
• No. M2 - Arden for Men
• No. M3 - Aphrodisia for Men
• No. M4 - Bacchus
• No. M5 - Bill Blass
• No. M6 - Braggi
• No. M7 - British Sterling
• No. M8 - Brut
• No. M9 - Canoe
• No. M10 - Chanel Pour Monsieur
• No. M11 - Eau Sauvage
• No. M12 - English Leather
• No. M13 - Equipage
• No. M14 - Givenchy Gentlemen
• No. M15 - Gravel
• No. M16 - Guerlain Imperiale
• No. M17 - Hai Karate
• No. M18 - Jade East
• No. M19 - Kanon
• No. M20 - Lacoste
• No. M21 - Monsieur Balmain
• No. M22 - Monsieur Carven Vetiver
• No. M23 - Monsieur Houbigant
• No. M24 - Monsieur Lanvin
• No. M25 - Monsieur Rochas
• No. M26 - Moustache
• No. M27 - Musk for Men
• No. M28 - No. 4711
• No. M29 - Old Spice
• No. M30 - Pierre Cardin
• No. M31 - Pub
• No. M32 - Royal Bay Rhum
• No. M33 - Royal Copenhagen
• No. M34 - Royal Hawaiian
• No. M35 - Russian Leather
• No. M36 - Tabac Original
• No. M37 - That Man
• No. M38 - Woodhue for Men
• No. M39 - Yardley Black Label
• No. M40 - Yardley Original
• No. M41 - Zizanie