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In paragraphs, describe details- - rewrite if needed to sound professional, but engaging - Acte 2 by Escada was launched in 1995. Why would Escada choose the name "Acte 2"? What does the word "Acte 2" mean, what language, how is it pronounced (in layman’s terms)? What images and emotions does the word "Acte 2" evoke? Describe the time period in which this perfume was launched, what was happening, what period in this known as, what were fashions, trends, influence on perfumery? How would women of the time period have related to a perfume called "Acte 2" ? How would the word "Acte 2" be interpreted in scent? The perfume was crafted by highly esteemed perfumer Ilias Ermenidis from Firmenich. It is classified as a soft marine floral fragrance for women. Described as a sheer and transparent floral. In the context of other fragrances on the market, was this fragrance unique for the time period or did it fall in line with other trends? Who is Escada?
Fragrance Composition:
So what does it smell like? Acte II by Escada is classified as a soft marine floral fragrance for women. Described as a sheer and transparent floral.
- Top notes: wild rose, aldehyde, Italian orange, Calabrian bergamot, Sicilian mandarin (tangerine), South African freesia, ozone accord
- Middle notes: Cambodian star anise, Spanish mimosa, Florentine orris, Chinese peony, North American blackberry, Polish blackcurrant, Egyptian jasmine, Vietnamese cinnamon
- Base notes: Lebanese cedar, ambergris, Madagascan vanilla, Mysore sandalwood, Omani frankincense
Scent Profile:
Acte II by Escada presents a soft and ethereal experience, its delicate marine floral composition gently unfurling in waves of transparency and lightness. As you take the first breath, the top notes come alive, introducing a fresh, airy sensation that carries a sense of the open sea with its ozone accord. The wild rose offers a fleeting hint of delicate floral sweetness, almost dewy, with its soft petals evoking a sense of serene beauty. The aldehyde here adds an abstract, clean note, lending an almost soapy clarity, a touch of sparkle that amplifies the freshness of the scent.
Italian orange, with its bright citrus zest, lends a gentle tang, sharp yet not overpowering, perfectly balanced with the sweet, tangy essence of Sicilian mandarin, or tangerine, which imparts a sweet, citrusy warmth that makes the opening feel uplifting and energizing. Calabrian bergamot, renowned for its high quality, brings a refined, bitter citrus note—its sharpness accentuated by the warmth of the mandarin. South African freesia, an ingredient often associated with purity and lightness, adds a delicate, almost peppery floral edge, further contributing to the airy and transparent quality of the fragrance.
As the perfume settles, the middle notes emerge, deepening the scent without overwhelming it. Cambodian star anise brings a soft, herbal spiciness, which gives the heart of the fragrance a touch of intrigue, as though a mysterious, yet comforting warmth is beginning to pulse from within. The Spanish mimosa adds a silky, honeyed floral aspect, its powdery richness mingling seamlessly with the other ingredients. Florentine orris, known for its rarity and elegance, infuses the scent with a slightly woody, earthy note that feels rich and grounded.
Chinese peony, with its delicate, almost dewy petals, softens the overall bouquet with a touch of softness and femininity, providing an elegant contrast to the deeper spices and floral notes. The North American blackberry adds a subtle touch of ripe, dark fruit, sweet and juicy but not overpowering. Polish blackcurrant, with its characteristic tartness, sharpens the fruity notes, adding an unexpected layer of complexity that mingles effortlessly with the florals. Egyptian jasmine, renowned for its sweet, almost narcotic intensity, wraps the heart of the fragrance in a lush, sensual warmth, offering an unmistakable richness that grounds the lighter notes. The Vietnamese cinnamon, warm and spicy, adds a soft, sweet heat to the composition, enhancing the fragrance’s complexity.
As the perfume dries down, the base notes create a solid yet gentle foundation, enveloping the wearer in a subtle, refined depth. Lebanese cedar, with its dry, woody character, brings an earthy, grounding element that feels rich and comforting without being heavy. Ambergris, one of the most coveted ingredients in perfumery, adds an animalic warmth, its scent resembling the sea itself—salty, musky, and slightly sweet, with a mysterious depth that lingers on the skin.
Madagascan vanilla brings a creamy, slightly sweet note, blending seamlessly with the ambergris and adding a comforting, gourmand sweetness that is never cloying but rather inviting. Mysore sandalwood, revered for its creamy, soft, and slightly woody quality, deepens the scent with a smooth, sensual richness that feels luxurious and timeless. Finally, Omani frankincense adds an ethereal smokiness, its resinous, slightly spicy quality contributing to the composition’s overall feeling of warmth and depth, while never overpowering the delicate, floral top and middle notes.
Acte II is a beautifully layered fragrance that balances lightness with depth. The top notes provide an uplifting, fresh burst of citrus and florals, while the heart introduces a delicate complexity with the addition of spices, fruits, and rich florals. The base grounds the fragrance with woody, resinous, and sweet notes that evolve gently over time, leaving behind a soft, lasting impression that feels clean, sophisticated, and subtly sensual. The combination of ingredients from various corners of the world, from the citrus groves of Italy to the fragrant woods of Lebanon and India, adds to the richness of this fragrance, making it a tribute to both nature’s beauty and the art of perfumery itself. Acte II is a fragrance that tells a story of balance and harmony, encapsulating the essence of a soft, transparent floral composition with an undercurrent of complexity that invites the wearer to experience its unfolding narrative over time.
Bottle:
Nestled within a captivating vessel, the essence of Acte 2 is contained within a bottle as exquisite as the fragrance it holds. Inspired by the graceful cross of a seated woman's legs, the bottle stands as a testament to elegance and sophistication, a visual symphony of femininity.
Crafted by the visionary Thierry Lecoule, the bottle boasts faceted contours that mirror the delicate curves of the female form. Its graceful lines intertwine in a dance of harmony, reminiscent of crossed limbs in repose. Crowned with a golden frosted cap, adorned with loops that exude opulence, it is a statement of luxury that captivates the eye.
This iconic design transcends the boundaries of time, adapting seamlessly to various Escada fragrances, each one embraced by its unique allure. From its inception, the bottle becomes not just a vessel but a symbol, an embodiment of the essence it contains and the legacy it represents.
Thierry Lecoule is a renowned French designer known for his contributions to the world of fragrance packaging and bottle design. His work is marked by a fusion of elegance, innovation, and functionality, making him a sought-after figure in the industry.
Lecoule has lent his creative touch to numerous iconic perfume bottles across various brands. Some of his notable creations include:
- Chanel Chance - Lecoule collaborated with Chanel to design the distinctive round bottle for the Chance fragrance line, known for its playful yet sophisticated aesthetic.
- Lancôme La Vie Est Belle - He contributed to the design of the elegant and luxurious bottle for Lancôme's La Vie Est Belle, a fragrance celebrated for its optimistic and radiant character.
- Escada Magnetism - Lecoule's creativity shines through in the design of the Magnetism bottle, reflecting the allure and magnetism of the fragrance it contains.
- Kenzo Flower - Lecoule played a pivotal role in the creation of the iconic poppy-shaped bottle for Kenzo Flower, a design that perfectly captures the essence of the fragrance's floral inspiration.
These are just a few examples of Thierry Lecoule's illustrious portfolio, showcasing his ability to translate the essence of a fragrance into captivating and timeless bottle designs.
Fate of the Fragrance:
The discontinuation of a fragrance like Acte 2 by Escada can stem from various factors, often influenced by market dynamics, consumer preferences, and brand strategies. While specific reasons for discontinuation may not always be publicly disclosed, several potential factors could contribute to this decision:
Shift in Consumer Preferences: Over time, consumer tastes and preferences in the fragrance industry can evolve. What was once popular or trendy may no longer align with current consumer preferences. Escada, like many other fragrance houses, may discontinue certain scents to make room for new releases that better resonate with contemporary tastes.
Sales Performance: If a fragrance experiences declining sales or fails to meet revenue expectations, the brand may decide to discontinue it. Despite its initial success, Acte 2 might have faced challenges in maintaining consistent sales figures over the years, prompting Escada to discontinue it in favor of more profitable options.
Brand Refresh or Repositioning: Fragrance brands often undergo periodic rebranding or repositioning efforts to stay relevant in a competitive market. Discontinuing older fragrances allows brands like Escada to make way for new launches that align with their updated brand image or target demographic.
Ingredients Sourcing or Regulatory Changes: Changes in ingredient availability or regulatory requirements can impact the formulation of fragrances. If certain key ingredients become scarce or are restricted due to regulations, it may not be feasible for Escada to continue producing Acte 2 as it was originally formulated.
Limited Edition or Seasonal Release: Some fragrances are released as limited editions or seasonal offerings, intended for a temporary run rather than long-term availability. Acte 2 may have been intended as a limited edition or seasonal release from the outset, leading to its eventual discontinuation once the designated period elapsed.
Ultimately, the decision to discontinue Acte 2 by Escada likely involved a combination of market analysis, brand strategy considerations, and internal assessments by the company.
Acte 2 en Fleurs by Escada:
In the elegant footsteps of its predecessor, Acte 2 en Fleurs by Escada graced the fragrance scene in 1997, enchanting with its delicate bouquet.
It is classified as a fresh floral fragrance for women. It is described as a lighter, "transparent amber' interpretation of Escada Acte 2. The new lighter scent features accords of blackberries, clementines, jasmine, freesia, honeysuckle, peony, vanilla and myrrh."
- Top notes: green notes, bergamot, aldehydes, blackberry, clementine
- Middle notes: jasmine, honeysuckle, peony, freesia, cyclamen, rose, orris
- Base notes: vanilla, myrrh, amber, cedar, sandalwood, cinnamon
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