Sunday, August 13, 2023

Electrique by Max Factor c1954

Electrique by Max Factor: launched in 1954.

ELECTRIQUE by MAX Factor brilliant new fragrance... beautifully gift-packaged! Scintillating Idea: give her the fragrance that kindles the night with excitement.



Available in the following:

  • Parfum
  • Parfum Cologne
  • After the Bath
  • Bubble Bath
  • Dusting Powder
  • Parfum Creme

Fragrance Composition:

So what does it smell like? It is classified as a slightly spicy floral fragrance for women. It is very delicate.
  • Top notes: aldehydes, lily of the valley, bergamot
  • Middle notes: rose, carnation, lilac, jasmine, tuberose, orange blossom
  • Base notes: musk, amber, sandalwood, oakmoss


Courier - Volume 44, 1965:
"HYPNOTIQUE for the woman born to enchant men. PRIMITIF for the woman who is every inch a female. ELECTRIQUE as exciting as the first thrill of romance. JONQUILLE for the woman who wants the very best."

Imprint - Volume 21, 1981:
"Whether your personality is Hypnotic or Electrifying MAX FACTOR have a talc & soap to match HYPNOTIQUE Mild, lingering, hypnotic fragrance. ELECTRIQUE Floral , long lasting, electrifying perfume. rom the beautiful World of Max Factor."


Fate of the Fragrance:


Discontinued, date unknown. Still being sold in 1981.

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