In the early 1950s, the world was emerging from the constraints of wartime austerity and diving into an era characterized by optimism, innovation, and a keen fascination with modern technology. The post-World War II period was marked by rapid advancements in various fields, including fashion, entertainment, and consumer goods. The cultural climate was vibrant, with a strong emphasis on modernity and progress. Women were increasingly embracing new roles in society and were looking for products that reflected their aspirations and the spirit of the times.
Max Factor, a renowned name in cosmetics and perfumes, chose the name "Electrique" for its 1954 perfume, reflecting the era's fascination with electrical advancements and the excitement surrounding new technologies. The word "Electrique" means "electric" in French, and it was often associated with the dynamic, electrifying changes happening across various domains—be it in the realm of fashion, home appliances, or entertainment. In this context, "Electrique" would evoke a sense of modernity and cutting-edge innovation.
For women of the 1950s, a perfume named "Electrique" would resonate strongly with the zeitgeist of the time. It suggests a fragrance that is not only sophisticated but also embodies the excitement and energy of the new era. The term "Electrique" would evoke images of bright city lights, technological progress, and a sense of avant-garde elegance. Women would likely be drawn to a perfume with such a name because it reflects a sense of empowerment and embraces the forward-thinking spirit of the era.
ELECTRIQUE by MAX Factor brilliant new fragrance... beautifully gift-packaged! Scintillating Idea: give her the fragrance that kindles the night with excitement.
