In 1920, the world was transitioning from the aftermath of World War I into a new era characterized by a mix of relief and burgeoning cultural movements. The Roaring Twenties had just begun, ushering in a time of economic prosperity, artistic innovation, and social change. This decade saw the rise of jazz music, flapper fashion, and a general sense of exuberance and liberation. In the realm of perfumery, this period marked a significant shift toward more complex and refined scents, reflecting the newfound optimism and sophistication of society. The launch of Subtilité by Parfums Houbigant in 1920 captured the essence of this dynamic time, combining elegance and innovation in a fragrance that appealed to the modern sensibilities of the era.
The name "Subtilité" is derived from the French word for "subtlety" in English. French, known for its association with romance, sophistication, and luxury, is a fitting choice for a perfume name, particularly one crafted by a prestigious French fragrance house like Houbigant. The choice of the name "Subtilité" underscores the brand's emphasis on refinement and the art of nuanced scent composition.
Houbigant likely chose the name "Subtilité" to convey the intricate and delicate nature of the perfume. The word suggests an understated elegance, a complexity that reveals itself gradually rather than overwhelming the senses at first sniff. This aligns with Houbigant's reputation for creating sophisticated and multi-layered fragrances that cater to a discerning clientele. By naming the perfume "Subtilité," Houbigant emphasizes the art of subtlety in perfumery, where the beauty of the scent lies in its refined and gentle unfolding.
"Subtilité" is an apt name for a perfume because it conveys the idea of a scent that is refined, intricate, and delicate. Such a name suggests a fragrance that offers a sophisticated experience, appealing to those who appreciate the finer details and complexities of a well-crafted perfume. It implies a sense of elegance and grace, making it a fitting descriptor for a fragrance that is meant to be savored and appreciated over time.
The perfume Subtilité would have appealed to individuals who valued elegance, sophistication, and refinement. These are people who likely had an appreciation for the arts, fashion, and the finer things in life. They would have responded to Subtilité with a sense of admiration and delight, recognizing the skill and artistry involved in its creation. The nuanced scent profile would resonate with their desire for a perfume that complements their sophisticated lifestyle, offering a subtle yet impactful presence.
The word "Subtilité" evokes images of understated elegance and refined beauty. One might imagine a graceful Parisian woman of the 1920s, adorned in stylish attire, embodying a sense of poise and sophistication. The feelings associated with Subtilité include a sense of calm, serenity, and appreciation for the finer nuances in life. It suggests a fragrance that enhances one's natural allure without overpowering it, offering a whisper of scent that lingers gently in the air, much like a soft and delicate touch.
As a cherished addition to Houbigant's extensive catalog, Subtilité represents the brand's commitment to quality and artistry in perfumery. Its delicate and nuanced scent profile continues to be celebrated, embodying the timeless appeal of subtlety and elegance that transcends generations. In a world that often favors bold and overt expressions, Subtilité stands as a testament to the enduring power of refined and understated beauty.
Fragrance Composition:
- Top notes:
- Middle notes:
- Base notes:
Bottles:
Buddha Flacon:
Subtilité by Parfums Houbigant not only stands out for its sophisticated fragrance but also for its exquisite presentation, a hallmark of luxury perfumes of the early 20th century. The details of its packaging further highlight the artistry and attention to detail that characterized Houbigant's creations.
The pure parfum was housed in a stunning Baccarat crystal bottle, uniquely designed in the shape of a Buddha, symbolizing serenity and enlightenment. It featured a brass ring as a decorative element, adding to its opulence.
The perfume was presented in a black silk faille-covered box, which provided a luxurious and protective casing. The box was elegantly trimmed with gilding, and the interior was lined with red silk, enhancing the overall aesthetic appeal. The box had an arched shape with two doors, making it not only a protective case but also a beautiful display piece.
The Buddha-shaped bottle held 2.5 oz (approximately 75 ml) of pure parfum. In 1925, this luxurious item sold for $12.50, a significant amount at the time, reflecting its status as a high-end fragrance.
The use of Baccarat crystal and the intricate design of both the bottle and the box demonstrate the high level of craftsmanship and artistry involved in the production of luxury perfumes during this period. The elegant packaging and premium materials underscore the exclusivity and prestige associated with Houbigant's fragrances. Such presentation would have appealed to the affluent and discerning customers of the time.
Today, original bottles and packaging of Subtilité are likely to be highly prized by collectors and perfume enthusiasts, both for their historical value and their aesthetic beauty.
Subtilité by Parfums Houbigant is not only notable for its delicate and sophisticated scent but also for its extraordinary presentation. The Buddha-shaped Baccarat crystal bottle and the lavish black silk faille box with gilded trim and red silk lining exemplify the luxury and elegance that Houbigant aimed to deliver. The perfume's design and packaging are as much a part of its allure as the fragrance itself, making it a timeless piece in the history of perfumery.
Other Flacons:
In addition to the iconic Buddha-shaped Baccarat crystal bottle, Subtilité by Parfums Houbigant was also presented in other exquisite Baccarat bottles, showcasing the brand's commitment to luxury and elegance in both fragrance and presentation.
The alternative bottle was tall and ovoid with a rectangular base and arched shoulders, which provided a graceful and elegant silhouette. It featured a gilded oval stopper, adding a touch of luxury and refinement to the bottle's design.
Available Sizes:
- 1/4 oz (approximately 7.5 ml): A small and portable size, perfect for travel or as a collectible miniature.
- 1/2 oz (approximately 15 ml): Slightly larger, offering more fragrance while still being convenient for carrying.
- 1 oz (approximately 30 ml): A standard size that balanced quantity and portability.
- 2 oz (approximately 60 ml): A larger option for those who preferred a more substantial supply of their favorite perfume.
Offering Subtilité in multiple bottle designs and sizes allowed Houbigant to cater to different customer preferences and needs. The variety ensured that both collectors and everyday users could find a suitable option. Each bottle design, whether the Buddha shape or the tall ovoid form, exemplified the artistry and craftsmanship that Baccarat is renowned for. These designs not only served as containers for the perfume but also as decorative pieces that could be proudly displayed. Providing various sizes helped make the fragrance accessible to a broader audience, from those seeking a luxury gift to those wanting a personal indulgence.
The alternative tall, ovoid-shaped Baccarat bottle with a rectangular base and arched shoulders, topped with a gilded oval stopper, further highlights the elegance and sophistication associated with Subtilité by Parfums Houbigant. Available in four different sizes, this bottle design offered versatility and catered to a range of preferences, reinforcing Houbigant's reputation for combining luxurious fragrances with exquisite presentation. Whether in the iconic Buddha bottle or the tall ovoid design, Subtilité remains a testament to the enduring legacy of Houbigant's perfumery excellence.
The figural Buddha bottle of Subtilité by Parfums Houbigant holds a special place in the hearts of collectors and perfume enthusiasts, commanding high prices when it appears on the market. This bottle's unique design and historical significance contribute to its desirability and value.
Key Factors Contributing to the Coveted Status of the Buddha Bottle:
The Buddha-shaped bottle is distinct and immediately recognizable, making it a standout piece in any collection. Made from Baccarat crystal, known for its superior quality and brilliance, the bottle is a testament to exceptional craftsmanship. The brass ring and overall intricate design reflect the meticulous attention to detail that Houbigant applied to its packaging. The black silk faille covered box, with gilding and red silk lining, enhances the overall luxury and appeal. The box's elegant arched shape and two-door design add to its uniqueness.
Launched in 1920, the Buddha bottle captures the artistic and cultural influences of the early 20th century, a period rich in innovation and design. The Buddha shape symbolizes serenity and enlightenment, adding a layer of meaning and allure to the fragrance.
As a limited and historical piece, the Buddha bottle is rare, which significantly increases its value among collectors. Original bottles in good condition, especially with intact packaging, are highly sought after and can fetch premium prices at auctions and in vintage markets. The Buddha bottle’s uniqueness and limited availability make it highly desirable. Collectors and enthusiasts are willing to pay a premium for the opportunity to own such a distinctive piece.
When introduced into the marketplace, particularly at auctions or specialized vintage perfume sales, the Buddha bottle often commands significantly higher prices compared to other bottle designs. Prices can vary widely based on condition, provenance, and completeness of the packaging.
The figural Buddha bottle of Subtilité by Parfums Houbigant is more than just a container for a fragrance; it is a work of art and a piece of history. Its unique design, historical significance, luxurious presentation, and rarity make it highly coveted among collectors. This exceptional bottle continues to be a testament to Houbigant's legacy of elegance and sophistication in the world of perfumery.
Fate of the Fragrance:
The historical pricing and eventual discontinuation of Subtilité by Parfums Houbigant offer a fascinating glimpse into the changing market dynamics and consumer behavior over the decades.
Pricing History and Inflation Adjustments
Initial Price (1925):
- Retail Price: $12.50
- 2024 Equivalent: $203.08 (adjusted for inflation)
Price in 1933:
- Retail Price: $3.00
- 2024 Equivalent: $72.92 (adjusted for inflation)
The significant price drop from $12.50 to $3.00 by 1933 can likely be attributed to the economic impact of the Great Depression, which started in 1929. Many luxury goods, including perfumes, saw reduced prices to remain accessible to consumers during tough economic times. Lowering the price might have been a strategy to maintain sales volumes during the economic downturn, reflecting the challenges luxury brands faced in sustaining their market position.
Discontinuation
By 1944: The perfume appears to have been discontinued. This could be due to various factors:
World War II Impact: The war significantly affected production and supply chains, leading to the discontinuation of many luxury products.
- Changing Tastes: Consumer preferences evolve, and what was once a popular fragrance might have seen a decline in demand over the years.
- Strategic Shifts: Houbigant may have decided to focus on newer fragrances or shift their marketing strategy in response to the post-war market environment.
The history of Subtilité by Parfums Houbigant, from its initial luxury status to its eventual discontinuation, reflects broader economic and social changes of the early 20th century. The perfume's original pricing, adjusted for inflation, highlights its positioning as a high-end product, while the price drop in the 1930s underscores the impact of economic hardships. Its discontinuation by 1944 likely resulted from a combination of wartime challenges and shifting market strategies. Despite these changes, the perfume, especially in its coveted Buddha bottle, remains a cherished piece of fragrance history.
No comments:
Post a Comment
All comments will be subject to approval by a moderator. Comments may fail to be approved if the moderator deems that they:
--contain unsolicited advertisements ("spam")
--are unrelated to the subject matter of the post or of subsequent approved comments
--contain personal attacks or abusive/gratuitously offensive language