In 1950, when Revillon launched the perfume "4 Vents" in France, the world was experiencing a period of recovery and transformation following the end of World War II. Europe, in particular, was rebuilding its cities, economies, and societies. This era was marked by a sense of optimism and a desire for new beginnings. The fashion and beauty industries were thriving, with a renewed emphasis on luxury and elegance. By the time "4 Vents" was introduced to the United States in 1952, America was in the midst of a post-war economic boom, characterized by consumerism, suburban growth, and a fascination with new products and innovations.
The name "4 Vents" translates to "Four Winds" in English and is derived from French. Revillon, a Parisian furrier and luxury brand, chose this name to evoke the idea of global reach and universal appeal. The phrase "four winds" suggests something that spans across the entire world, touching every corner and bringing a sense of adventure and exploration.
Revillon likely chose the name "4 Vents" to convey a sense of elegance and sophistication that transcends geographical boundaries. The notion of the four winds can be associated with the four cardinal directions—north, south, east, and west—implying a fragrance that is as diverse and encompassing as the winds themselves. It suggests a perfume that captures the essence of various cultures and landscapes, appealing to a cosmopolitan clientele.
