In 1990, Parfums Jacomo made a bold statement in the fragrance industry with the release of two distinct fragrances under the shared name Anthracite: one for men, labeled Pour L'Homme, and one for women, Pour Elle. The choice of the name "Anthracite" is particularly evocative, derived from the French word for a high-grade form of coal. Pronounced “ahn-trah-seet,” anthracite suggests both sophistication and strength, conjuring images of shimmering black surfaces and the deep allure of night. The name evokes emotions tied to luxury, stability, and power—characteristics that both men and women of the time would aspire to embody in their choice of fragrance.
The term Anthracite embodies a duality that resonates well with the contrasting yet complementary nature of the two fragrances. For men, it represents a crisp, clean scent reflecting confidence and vitality, while for women, it conveys a fresh, fruity floral-oriental allure that invites intrigue and warmth. In the early 1990s, as societal norms around gender began to evolve, fragrances like Anthracite that catered to both men and women became emblematic of a more progressive approach. Consumers were increasingly looking for scents that expressed individuality while also embracing traditional gender identities.
