In 1948, French milliner Gilbert Orcel made his foray into the world of fragrance with the launch of Coup de Chapeau.
The phrase "Coup de Chapeau" originates from French and translates literally to "a tip of the hat." In a figurative sense, it is used to express admiration, respect, or recognition for someone’s achievement, effort, or contribution. Much like the gesture of tipping one’s hat in Western cultures, it symbolizes a polite acknowledgment or salute. Pronounced as "koo duh shah-poh," the choice of name reflects Orcel's background in millinery, where hats are essential elements of style and elegance. By invoking the classic gesture of tipping one’s hat, Orcel evoked a sense of timeless sophistication and courtesy, appealing to the sensibilities of those who appreciated refined, understated charm.
Coup de Chapeau was brought to the American market through the efforts of Gladys Weisglas, operating under the name Gladys Warner Distributor in New York. This partnership allowed the Gilbert Orcel fragrance to reach a broader audience, connecting with those who admired French luxury and the mystique of Parisian fashion. Orcel’s expertise in millinery lent the perfume an air of prestige, as his creations were synonymous with high fashion. The perfume’s introduction to the United States market helped cement Orcel’s legacy not only as a master of hats but as a name associated with sophisticated, well-crafted fragrances. Gilbert Orcel, milliner-hatter in activity from 1938 to 1972 at 5bis Rue du Cirque.
