In 1955, the launch of "Flatterie" by Houbigant occurred amidst a period of post-war optimism and increasing prosperity in many parts of the world. This era marked a shift in perfumery towards more luxurious and sophisticated scents, departing from the austerity of the war years. Perfume became not just a personal luxury but also a statement of elegance and femininity
Houbigant likely chose the name "Flatterie" for its perfume to align with the cultural milieu of the time. "Flatterie," meaning flattery in French, suggests a charm that captivates and delights. In the context of perfumery, a name like "Flatterie" would evoke an allure and allure that promises to enhance one's beauty and appeal.
The name "Flatterie" would resonate with individuals who valued elegance, refinement, and the art of seduction. Women of this era, aspiring to embody sophistication and femininity, would have been drawn to a perfume named "Flatterie." The fragrance itself would have been designed to complement and enhance a woman's natural allure, making her feel confident and alluring when worn.
When worn, "Flatterie" would indeed be expected to live up to its name. Its scent would likely evoke compliments and admiration from others who caught its alluring trail. The fragrance would be crafted to be pleasing and memorable, leaving a positive impression on those who experienced its scent.
