Flatterie by Houbigant c1955

In 1955, the launch of "Flatterie" by Houbigant occurred amidst a period of post-war optimism and increasing prosperity in many parts of the world. This era marked a shift in perfumery towards more luxurious and sophisticated scents, departing from the austerity of the war years. Perfume became not just a personal luxury but also a statement of elegance and femininity

Houbigant likely chose the name "Flatterie" for its perfume to align with the cultural milieu of the time. "Flatterie," meaning flattery in French, suggests a charm that captivates and delights. In the context of perfumery, a name like "Flatterie" would evoke an allure and allure that promises to enhance one's beauty and appeal.

The name "Flatterie" would resonate with individuals who valued elegance, refinement, and the art of seduction. Women of this era, aspiring to embody sophistication and femininity, would have been drawn to a perfume named "Flatterie." The fragrance itself would have been designed to complement and enhance a woman's natural allure, making her feel confident and alluring when worn.

When worn, "Flatterie" would indeed be expected to live up to its name. Its scent would likely evoke compliments and admiration from others who caught its alluring trail. The fragrance would be crafted to be pleasing and memorable, leaving a positive impression on those who experienced its scent.

The word "Flatterie" evokes images of elegance, charm, and sophistication. It suggests soft whispers of admiration and subtle allure, capturing the essence of flattering attention and admiration. The feelings associated with "Flatterie" would be those of confidence, allure, and a sense of being irresistibly appealing.

In summary, "Flatterie" by Houbigant, launched in 1955, would have been positioned as a fragrance that enhances one's natural charm and beauty, evoking compliments and admiration from others. Its name and scent would embody the spirit of elegance and femininity, appealing to women who sought to captivate and charm with sophistication.

Parfums Houbigant:

Parfums Houbigant is a prestigious French perfume house with a rich history dating back to the late 18th century. Established in Paris in 1775 by Jean-François Houbigant, the brand quickly gained renown for its exquisite fragrances and luxurious creations, catering to the aristocracy and nobility of Europe.

Throughout its illustrious history, Parfums Houbigant has remained synonymous with elegance, sophistication, and haute couture perfumery. The house has crafted iconic fragrances that have stood the test of time, earning a place in the annals of perfumery history.

Parfums Houbigant is celebrated for its commitment to quality craftsmanship, meticulous attention to detail, and the use of the finest ingredients sourced from around the world. Each fragrance is a work of art, meticulously composed to evoke emotion, evoke memories, and transport the wearer to distant lands or bygone eras.

While the perfume house has evolved over the centuries, its dedication to excellence and its legacy of luxury remain unchanged. Today, Parfums Houbigant continues to enchant perfume enthusiasts with its timeless creations, offering a glimpse into the opulent world of French haute perfumery.

Fragrance Composition:

So what does it smell like? Flatterie by Houbigant is classified as a soft floral chypre fragrance for women.

• Top notes: aldehydes, neroli, bergamot, cyclamen, narcissus, and honeysuckle 
• Middle notes: clove, gardenia, tuberose, orange blossom, jonquil, lily, and jasmine
• Base notes:  oakmoss, patchouli, orris, tonka bean, vanilla, ambergris, frankincense and sandalwood

Combat, 1955:

"Flatterie (fragrant cologne) by Houbigant - Very aldehyde, which gives it an explosion of youth, this perfume that flatters the woman, as the voluptuous whispering of Juan Ténorio must have done, gray of narcissus, heliotrope and amaryllis, a deliquescent [liquified] chypre. For the casino, the fashionable woman, blooming all day long with eau de cologne, will rediscover the extract, symbol of the flattering whirlwind it raises."

Scent Story:

In the bustling city of New York, the year is 1955, and Evelyn finds herself caught in the swirl of a glamorous soirée. The air is alive with the lively chatter of well-dressed socialites and the smooth melodies of a jazz band in the background. She navigates the room with grace, her every movement exuding the confidence of a woman comfortable in her own allure.

Evelyn's evening gown, a flowing creation in midnight blue silk, whispers with each step, its fabric brushing lightly against her skin. The neckline, adorned with delicate lace, hints at her neckline, evoking a subtle allure. Her fingers, adorned with a strand of pearls, trace the rim of her crystal glass, feeling its coolness against the warmth of her touch.

As she approaches the bar, a gentleman catches her eye—a dapper man with a charming smile. He extends a hand, and as their fingers meet, she catches a whiff of his masculine cologne, a blend of citrus and spice. It mingles with the soft floral notes of her own perfume, Flatterie by Houbigant. The initial burst of aldehydes and bergamot fades into a delicate floral bouquet—neroli, narcissus, and honeysuckle dancing playfully around her.

They engage in lively conversation, his voice a smooth melody that complements the jazz swirling around them. As they talk, Evelyn notices the subtle warmth of clove and tuberose from her perfume, intertwined with the floral richness of gardenia and jasmine. Each note unfolds like a delicate symphony on her skin, enhancing her natural allure with a sophisticated charm.

The room dims slightly as the evening progresses, and Evelyn leans in closer, catching a hint of oakmoss and patchouli from her perfume's base notes, grounding her in a sensuous embrace. She tastes the sweetness of vanilla and tonka bean lingering on her lips, a subtle reminder of the flirtatious exchanges and shared laughter.

Their evening unfolds like a dance, each moment infused with the intoxicating blend of scents—ambergris and sandalwood adding a hint of mystery to the air. As the night draws to a close, Evelyn finds herself enveloped in a cloud of frankincense, a lingering memory of a night filled with admiration and the sweet sensation of being truly flattered.

In 1955, Flatterie by Houbigant becomes more than just a fragrance—it becomes a companion to Evelyn's evening, a subtle yet powerful expression of her allure and charm in a world where every scent, touch, taste, and sound weaves together into a sensory tapestry of sophistication and romance.

Fate of the Fragrance:

Still being sold in 1971, Flatterie by Houbigant maintained its allure and presence amidst changing perfume trends. Although the exact date of its discontinuation remains unspecified, this fragrance left an indelible mark on the world of perfumery with its blend of elegance and sophistication. Beyond its production years, Flatterie's luxurious aroma continued to resonate, cherished by those who experienced its timeless appeal. Like many discontinued perfumes, its absence from the market only heightened its mystique, turning it into a coveted treasure for perfume enthusiasts and collectors alike. Flatterie remains a testament to Houbigant's ability to create enduring scents that transcend eras, leaving behind a legacy of beauty and allure that continues to captivate even decades later.