L'Arome was a British perfume company that launched in 1981, aiming to capture the essence of world-famous fragrances by creating its own versions. The company, based in Deesside, quickly established itself with a business model that relied on multi-level or network marketing, a strategy often associated with pyramid schemes. L'Arome’s products were sold under the brand name Echoes, which cleverly suggested that these perfumes were reminiscent of beloved and iconic fragrances from well-known manufacturers, but without directly copying them. This allowed the company to appeal to consumers looking for alternatives to high-end perfumes at more affordable prices.
By 1989, Jim Moore was one of the four partners running L'Arome, helping to expand its reach through the multi-level marketing strategy. L'Arome’s most notable tactic was encouraging its 180,000 distributors to ask potential customers what their favorite perfumes were. From there, the distributors would offer them the Echoes version of those fragrances. This model allowed the company to build a vast network of sellers, furthering the reach of their products.
