The perfume "Tu Reja" by Myrurgia was launched in 1920, a time when romantic ideals were often intertwined with notions of chivalry, courtship, and the poetic allure of balconies. In this era, balconies served as symbols of romantic encounters, where lovers could exchange glances, words, and serenades in a private yet exposed setting. This period saw a heightened appreciation for traditional forms of romance, where gestures and settings played significant roles in courtship.
During the early 20th century, literature and films frequently explored themes of romance that involved secret meetings and heartfelt conversations at balconies. One of the most iconic literary works that embody this ideal is William Shakespeare’s "Romeo and Juliet," particularly the famous balcony scene. Although Shakespeare's play was written much earlier, its themes continued to influence romantic narratives in the 1920s. Additionally, silent films of that era often depicted dramatic and tender moments on balconies, aligning with the cultural fascination with romanticism.
"Tu Reja" translates to "Your Grille" or "Your Gate" in Spanish. The word "reja" refers to the iron bars or grille commonly found on windows and balconies in Spanish architecture, which bear a significant Moorish influence. The Moors, who ruled parts of Spain for several centuries, left a lasting impact on Spanish art and architecture, including the intricate designs of ironwork that adorn many buildings. These iron grilles, with their elaborate and delicate patterns, not only serve a practical purpose of security but also add an element of mystery and charm to romantic encounters. By choosing the name "Tu Reja," Myrurgia evokes the intimate, almost clandestine nature of lovers' exchanges through the protective, yet revealing barrier of the balcony grille.
The name "Tu Reja" is evocative and laden with imagery, making it a compelling choice for a perfume. It conjures up visions of twilight conversations, whispered secrets, and the soft glow of lanterns illuminating a serene balcony framed by ornate, Moorish-inspired ironwork. For women in the 1920s, a perfume named "Tu Reja" would resonate with the longing for such romantic escapades and the allure of forbidden or hidden love.
