In 1988, the fragrance "Vallee des Rois" by Mira Takla was launched at a time when the fragrance industry was experiencing a significant shift towards luxury and opulence. The 1980s were characterized by extravagant tastes and a fascination with historical and exotic themes, influenced by the era's broader cultural trends. During this period, there was a growing interest in reviving and romanticizing the past, particularly ancient civilizations. This fascination was reflected in various facets of fashion and design, including perfumery. The choice of a name like "Vallee des Rois" fit perfectly within this context, offering an air of exclusivity and historical grandeur that appealed to a market seeking sophistication and elegance.
The name "Vallee des Rois," which translates to "Valley of the Kings" in English, draws directly from the historical and mystical allure of ancient Egypt. The Valley of the Kings is renowned for its royal tombs and the treasures of the pharaohs, making it a symbol of majestic heritage and timeless beauty. By naming her fragrance "Vallee des Rois," Mira Takla tapped into the grandeur of ancient Egyptian royalty, suggesting a perfume that embodies the splendor and sacredness associated with that era. The choice of this name underscores the fragrance’s aim to evoke a sense of regal elegance and timeless allure.
"Vallee des Rois" would be an appropriate name for the perfume because it connotes luxury, mystery, and a connection to ancient royalty. The name suggests a fragrance that is not only sophisticated but also imbued with a sense of history and reverence. For the target audience, which likely included women who appreciated high-end, culturally rich products, the name would resonate deeply. These women would be drawn to the idea of a fragrance that symbolizes both ancient grandeur and personal elegance, and they would respond to it as an accessory that enhances their own sense of sophistication and allure.
