Woto Cologne and Aftershave by Deviline, Inc. debuted in 1968, a time of cultural awakening and profound social change. The name "Woto" was a bold choice, steeped in the mystique and allure of African heritage. Derived from the Kuba people of central Africa, "Woto" was the name of their first king, a figure imbued with authority and reverence. In African mythology, the name is also associated with a love god, a mythical seducer of women, adding layers of charisma and sensuality. Pronounced as “WOH-toh,” the name carries a rhythmic, almost hypnotic quality, evoking both intrigue and exoticism. Deviline’s decision to use "Woto" as the name for their fragrance likely aimed to capitalize on the era's fascination with African culture and the rising visibility of the Black Power movement, which was reshaping perspectives on African identity and pride.
The word "Woto" conjures images of mystery, strength, and sensuality, intertwining the natural beauty of Africa with its deeply rooted cultural and mythological legacy. The late 1960s was a period marked by revolutionary shifts in politics, art, and fashion. Known as the countercultural era, it was defined by a rejection of traditional norms and a quest for authenticity and individuality. This period saw the rise of Afrocentrism, psychedelic art, and a love for earthy, organic aesthetics in fashion and design. Men's fashion reflected this transformation, with vibrant patterns, natural fabrics, and relaxed tailoring becoming the norm. Both men and women of the time would likely have viewed "Woto" as a fragrance that represented an adventurous, worldly, and confident masculinity, appealing to the growing appreciation for diverse cultural influences.
