Muguet de Bois by Coty: launched in 1913 and created by Francois Coty.
I did find reference to Muguet des Bois by Coty in a 1919 price list in the Druggist's Circular and again in 1925 and 1934.
The original was available in parfum (extrait/extract), talcum powder, bath powder, brilliantine, sachet, bath salts, face powder, eau de toilette and cologne.
So what does it smell like? It is described as a green floral fragrance for women:
It was reformulated by Henri Robert and given a huge campaign and relaunch in 1941. It was finally discontinued in 1995.
The New Yorker, 1947:
Cue, 1950:
I did find reference to Muguet des Bois by Coty in a 1919 price list in the Druggist's Circular and again in 1925 and 1934.
c1949 ad
The original was available in parfum (extrait/extract), talcum powder, bath powder, brilliantine, sachet, bath salts, face powder, eau de toilette and cologne.
Fragrance Composition:
So what does it smell like? It is described as a green floral fragrance for women:
- Top notes are aldehydes, orange, green leaves and bergamot
- Middle notes are cyclamen, lilac, jasmine, lily-of-the-valley and rose
- Base notes are sandalwood and musk
Bottles:
The perfume extrait was presented in a bottle made by Coty's own glassworks. Also presented in a flacon by Cristalleries de Baccarat design #307.
Original perfume bottle from c1913-1930s. Photo by ebay seller vintage_treasure_shop
c1940s-1950s bottle design. Photo by etsy seller CrazyCollectorOnline
c1940s-1950s bottle and gift box design. Photo by etsy seller VintageImageBox
c1940s-1950s bottle and gift box design. Photo by etsy seller VintageImageBox
c1960s-1970s bottle, photo by me.
c1960s-1970s rubber coated glass bottle. Photo by etsy seller BlackRockAccessories
c1960s-1980s bottle. Photo by etsy seller BeBeAntiques
c1980s bottle, photo by me.
Fate of the Fragrance:
It was reformulated by Henri Robert and given a huge campaign and relaunch in 1941. It was finally discontinued in 1995.
The New Yorker, 1947:
"Coty's muguet des bois not only has a fine springish fragrance, it has the added advantage of neither leering nor panting. In fact so many people like it that, for all of us, you might buy it, wear it, and grab off a man right quick."
Cue, 1950:
"Coty's unforgettable "Muguet des Bois," the traditional valley lily perfume for May, is another perfect fragrance for the occasion. Purse flacon $1. Other sizes $1.25 to $5."
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