Dermay Perfumers Inc. was an American company established in 1924 by Jerome "Jerry" E. Baum at 347 Fifth Avenue, New York City. Specializing in a diverse range of personal care products, Dermay sold bath salts, perfumes, creams, toilet waters, face powder, talcum, bath and dusting powders, manicure sets, and soaps. The name Dermay was officially filed for trademark in 1924, solidifying its brand identity. Jerome Baum served as the president, secretary, and director of the company, playing a pivotal role in its operations and development.
The Dermay company was associated with Cartier and Les Parfums Lucien. Dermay is best known for its Art Deco Depression glass compotes that held bath powders and salts, as well as its elegant satin glass perfume bottles. In 1927, Dermay introduced solid perfumes in hand-painted galalith boxes. However, in 1926, Caron Corp obtained an injunction against Dermay, prohibiting them from using black bottles for their Narcissus perfume due to competition concerns with Caron's Le Narcisse Noir fragrance. That same year, Dermay moved to larger quarters at 133 East 16th Street, New York City. By 1932, the company had relocated to 366 Fifth Avenue, and by 1937, it was based at 625-41 W. 43rd Street.
In 1938, Dermay was directed to cease misrepresenting domestic products as imported and using fictitious price markings. In 1940, St. Denis Toiletries, Inc. acquired the business of Parfumerie St. Denis, Inc. of New York, leading Jerome E. Baum, the originator of Dermay Perfumers, Inc., to retire and sell his interest in Dermay after fifteen years, subsequently becoming the president of St. Denis. Philip I. Carthage, former treasurer and director of Interstate Department Stores, was appointed vice-president, with showrooms and offices at 48-52 East 21st Street, New York.
The perfumes of Dermay Perfumers::
- 1926 Cartier
- 1925 Narcisse
- 1925 Violet
- 1925 Bouquet
- 1925 Chypre
- 1925 Jasmin
- 1925 Rose
- 1925 Rubaiyat (bottle designed by Julien Viard & made by Depinoix)
- 1925 Lilac
- 1925 Lavender
- 1926 Fleur d'Origan
- 1926 Les Parfums Lucien
- 1927 Bath Flowers (bath salts)
- 1926 La Mode Chic
- 1927 L'Heure d'Amour
- 1927 Fete de Coeur (also under Cartier brand)
- 1934 Honeysuckle
- 1934 Carnation
- 1934 Gardenia
- 1934 Nuit d'Extase
- 1936 Charing
- 1937 Pagliacci
- 1938 Warwick Lavender
- 1939 Belle Fleur
The 1928 ad below mentions that the "Grecian Urn Bath Powder is made in oval, shape of genuine "Toussant" [sic] satin finish glass." In popular colors "Delicate Rose" and "Sea Green". "On the base of every one the word Toussant [sic] is molded in the glass, identifying it as genuine.When empty, they may be used as a jewel case, powder jar, bon-bon dish, cigarette container and gifts." Toussant is misspelled, it is "Taussaunt."
Les Parfums Lucien:
- 1926 Jasmin
- 1926 Narcisse
- 1926 Chypre
- 1926 Rose
- 1926 Violet
- 1926 Lilac
Cartier:
Cartier of 9 rue Garnier Neuilly (Seine), Paris. They launched a range of fragrances, but they are not related to the Parfums Cartier.
The perfume Le Perle de Paris was housed inside of an exquisite pearl bottle.
The perfume Le Perle de Paris was housed inside of an exquisite pearl bottle.
The perfumes of Cartier:
- 1926 Narcisse
- 1926 Chypre
- 1926 Jasmin
- 1927 Le Perle de Paris
- 1928 Fete de Coeur
- 1928 Rubaiyat
- Jeu de Ballon
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