Saturday, January 11, 2014

Jade East by Swank c1963

Jade East Cologne and Perfume has remained a favorite fragrance among American men and has become a classic fragrance for today's man.


"Worlds apart from the ordinary, the subtle of Jade East marks a man with distinction"
"This provocative scent captures the mood of the exotic East. Exhilarating elegance for men."

Jade East, one of the world's best selling men's colognes & after shaves,  was launched in 1963, by Swank Inc, in association with Regency.

Fragrance Composition:


So what does it smell like? It is classified as a floral amber masculine fougère fragrance for men with a fresh, herbaceous and spicy top, a dry floral heart and a sweet, powdery, mossy base,

  • Top notes: lavender, anise, bergamot, basil, lemon
  • Middle notes: geranium, fern, carnation, heliotrope, cedar
  • Base notes: oakmoss, vanilla, tonka bean, musk and amber


The popularity of Jade East spawned two flankers, Jade East Golden Lime in 1966 and Jade East Coral in 1967.



Harper's Bazaar, 1967:
"The newcomer is Jade East Coral, described as an "island adventure." It's bold, brawny and outdoorsy — actually a light, flower-based fragrance that's very clean, very right for the man who's on the way up. "
Soap, Cosmetics, Chemical Specialties - Page 40, 1971:
"Jade East Golden Lime incorporates a sharp, fresh lime note that combines both lime juice and peel character."

By 1988, the two Jade East fragrances were discontinued much to the chagrin of men everywhere. In 2005 the original was resurrected in 2005 by Songo, along with another Swank favorite, Jade East Gold.

A new product called Jade East Musk was made "Jade East Musk Cologne Spray – the original from the 1950’s! Since its introduction to the marketplace in the 1950’s, Jade East has remained a favorite fragrance among American men and has become a classic fragrance for today’s man. Regency Cosmetics continues the Jade East tradition providing a choice of sizes for both cologne and aftershave as well as a Musk variety."

They even created a perfume for women who enjoyed wearing their loved ones Jade East. Called Jade Forever,

"Introducing the softer side of Jade East . . . Forever Jade . . . fresh citrus highlights mix with an exotic floral bouquet, fresh herbs and warm spice to create a softly-finished, contemporary fragrance that will be a fitting scent wherever your day takes you. Apply when your day begins and Forever Jade will wrap you in an aura of understated sophisticated fragrance through the end of your evening."

The Knight Distributing Company carries Jade East and their website describes it as:
Jade East – the original from the 1950’s!  
Since its introduction to the marketplace in the 1950’s, Jade East has remained a favorite fragrance among American men and has become a classic fragrance for today’s man. Regency Cosmetics continues the Jade East tradition providing a choice of sizes for both cologne and aftershave as well as a Musk variety. The latest addition of the 1.25 oz. size is the perfect size for travel, desk drawer, locker or glove compartment so your signature fragrance is always available. 
The original blending of citrus, herbal, and fragrant wood essences finished with a touch of musk and vanilla make Jade East a distinct fragrance that became an immediate favorite among teenagers and young men in the 1950’s and 1960’s who now have sons and grandsons carrying on the Jade East tradition. Whether purchased at the local drugstore, a BX, PX, department store or online, Jade East fragrance remains an American classic after all these years."

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