Cleopatra's Boudoir: Eastman's and Jergen's Perfumes

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Welcome to my unique perfume blog! Here, you'll find detailed, encyclopedic entries about perfumes and companies, complete with facts and photos for easy research. This site is not affiliated with any perfume companies; it's a reference source for collectors and enthusiasts who cherish classic fragrances. My goal is to highlight beloved, discontinued classics and show current brand owners the demand for their revival. Your input is invaluable! Please share why you liked a fragrance, describe its scent, the time period you wore it, any memorable occasions, or what it reminded you of. Did a relative wear it, or did you like the bottle design? Your stories might catch the attention of brand representatives. I regularly update posts with new information and corrections. Your contributions help keep my entries accurate and comprehensive. Please comment and share any additional information you have. Together, we can keep the legacy of classic perfumes alive!

Wednesday, June 4, 2014

Eastman's and Jergen's Perfumes

The Andrew Jergens Co. was located at Spring Grove Avenue and Alfred Street Cincinnati.

Established 1879. Incorporated 1901.

As of 1903:

Andrew Jergens, President
Herman F Jergens, Vice President
Charles H Geilfus, Secretary and Treasurer

The perfumes of Jergens:

1883 Aloha
1901 Carnation Petals
1901 Crushed Roses (still sold in 1915)
1901 Heliotrope
1901 Jockey Club
1901 Verona Violette
1903 Doris
1903 Ben Hur
1903 Blue Bells of Scotland
1903 Blue Roses
1903 Chic
1903 Chinese Incense
1903 Crushed Carnations
1903 Easter Violette
1903 Eutaska Flowers
1903 Lavender
1903 Fowchow Musk
1903 Heliotrope Petals
1903 Japan Rose
1903 Lily of the Valley Petals
1903 Lotus Flower
1903 Marie Antoinette
1903 Nile Carnation
1903 Normandy Rose
1903 Normandy Violette
1903 Parfumerie Ed Belezaire
1903 Ponce de Leon
1903 Pretty Pink Perfume
1903 Queen of Hearts
1903 Real Violette Spirits
1903 Rosa de Grenada
1903 Rose of Killarney
1903 Royal Arbutus
1903 Royal Jockey Club
1903 Royal Lily of China
1903 Royal Perfumes
1903 Scotch Thistle
1903 Sweet Heather
1903 Sweet Marie Perfume
1903 The 4 Clovers
1903 Viola Orris
1903 Violette d'Orleans
1903 Violette de Lorme
1903 Violette of Saville
1903 Violette Petals
1903 White Rose Petals
1903 White Apple Blossoms
1903 Wild Azalea
1903 Wild Clover Blossom
1903 Zenobia
1907 Andrea
1907 Yutopia
1907 Lilac Blossom
1907 Peau d'Espagne
1907 Violet de Luxe
1907 Ocean Spray
1907 Stephanotis
1910 Violet
1910 Orchid
1912 Arbutus
1915 Japanese Bouquet
1916 Nifty
1918 Geranium
1919 Royal perfume
1920 Lily of the Valley
1920 Crab Apple Blossom
1921 Jac-Lin
1922 Bateek, relaunched in 1939
1924 Crushed Violets
1924 Rose
1924 Carnation
1924 Gardenia
1928 Bijou de l'Air
1928 Ombres
1928 Fleurs Dansantes
1929 Superba
1931 Memoires de Paris
1941 Morning Glory
1945 Marimba
1946 Cupid's Delight
1946 Dream Stuff
1948 Atom Bomb
1952 White Veil
1959 Sorcery
1962 Lilac Frost
1963 Zia

The Eastman Perfume Company: A Legacy in Fragrance:

The Eastman Perfume Company, a distinguished name in the fragrance industry, was a subdivision of the Andrew Jergens Company, a leading player in personal care and toiletries. The company’s history is deeply rooted in the entrepreneurial spirit of the late 19th century, reflecting a commitment to quality, innovation, and expansion.

Origins and Founding of Eastman & Bro.

The Eastman & Bro. Company was established in 1877 in Philadelphia, Pennsylvania, by John I. Eastman and his brother Robert C. Eastman, who took on pivotal leadership roles. John served as the company’s President, while Robert acted as General Manager. From its inception, the business sought to distinguish itself in the burgeoning fragrance and toiletries market, focusing on quality products and innovative marketing techniques.

The company’s early years saw steady growth, leading to its incorporation in January 1891, a strategic move that positioned it for greater industrial and commercial success. This transition also marked a turning point as Eastman & Bro. expanded its reach, both geographically and in terms of product offerings.

Industrial Expansion

By 1893, Eastman & Bro. moved operations to a state-of-the-art factory designed to meet the demands of a growing business. This impressive facility, located in Philadelphia, spanned 100 x 200 feet and rose six stories high, reflecting the scale of their ambitions. The factory became a hub of innovation and production, ensuring the company could supply its expanding network of clients.

To further extend their market presence, Eastman & Bro. established sales rooms in major metropolitan areas, including:

426 Broome Street, New York City
87 and 89 Washington Street, Chicago, Illinois
16 Second Street, San Francisco, California

These sales rooms provided a localized presence, allowing the company to effectively distribute its products across the United States. Their business relied heavily on an extensive network of traveling salesmen, who were instrumental in forging relationships with retailers and securing orders from various regions.

Product Offerings and Branding

Eastman & Bro. became widely recognized for their meticulously crafted perfumes and toiletries. Their products reflected the refined tastes of the late 19th century, catering to a clientele that valued luxury and quality. The company took pride in their distinctive branding, employing eye-catching trademarks and unique packaging designs to differentiate their products in an increasingly competitive market. These details not only enhanced the visual appeal of their offerings but also established brand recognition among consumers.

The Jergens Connection

The eventual acquisition of Eastman & Bro. by the Andrew Jergens Company solidified its legacy within a larger framework of personal care innovation. Founded in Cincinnati, Ohio, in the 1880s, the Andrew Jergens Company was known for its high-quality soaps and personal care items. Bringing Eastman & Bro. into their portfolio allowed Jergens to diversify their offerings, integrating a line of luxurious perfumes and fragrances alongside their existing products.

This merger also provided Eastman & Bro. with access to Jergens’ established distribution networks and marketing expertise, ensuring the continued success and growth of the brand.

Legacy of Excellence

The story of the Eastman Perfume Company is one of ingenuity, perseverance, and adaptability. From its humble beginnings in 1877 to its incorporation into the Andrew Jergens Company, Eastman & Bro. exemplified the entrepreneurial spirit of its era. Their commitment to crafting fine perfumes, combined with their strategic expansion and innovative marketing, left an indelible mark on the fragrance industry.

Today, the legacy of Eastman & Bro. endures as a testament to the rich history of American perfumery during the late 19th and early 20th centuries. Their dedication to excellence, paired with their keen sense of branding and distribution, set the stage for future innovations in the world of fragrance.