Sunday, July 13, 2014

Pleville & Dalon Perfumes


Pleville, Paris France, established in 1922 by Michel Pleville at 38 rue des Mathurins. Company affiliated to Dalon Parfums and NYAL.  All three companies were of short commercial duration.

The perfumes of Pleville:
  • 1917 Flamme de Gloire
  • 1923 Jasmin
  • 1923 Charme Caressant
  • 1923 Flamme d'Or (a spicy fragrance)
  • 1923 Flanerie
  • 1923 Mah Jongg
  • 1923 Triomphe de Pleville  (a rich floral fragrance)
  • 1925 Un Air Des Bois
  • 1925 Avec La Mode
  • 1926 Le Secret de la Perle
  • 1927 Plaisir d'Orient
  • 1927 Jardin d'Iran
  • 1930 Desirez-Moi

Flamme de Gloire was a  World War I commemorative; also presented in a flacon by Cristalleries de Baccarat design #330 in 1924 for the Paris Olympics.


Dalon, established in 1924 and affiliated to Pleville, it was a subsidiary of NYAL. In addition to perfumes, Dalon also produced cosmetics, skincare and toiletries. The "Agnes Sorel" line appeared around 1931. Their "Formal by Dalon" line, first used in 1937, included facial freshener and brilliantine. The Dalon products were manufactured well into the 1960s.

The perfumes of Dalon:
  • 1924 Charme Caressant
  • 1938 Formal by Dalon Skincare line

The Chilliwack Progress, 1933:
"DALON TOILETRIES at "2 for 1". The new and beautiful Dalon Toiletries include every requisite for a complete Home Beauty Treatment. 75c Nourishing Cream. Firms and strengthens facial muscles ... 2 for 75c Foundation Cream. A perfect base for powder 2 for 75c. Face Powder. Fine but very adherent .. 2 for 75c."

Drug and Cosmetic Industry - Volume 43, 1938:
"DALON - Caps molded in a lustrous shade of coral seal the facial freshener and brilliantine bottles of the "Formal by Dalon" line. Even the most delicate feminine fingers can remove and replace these caps when the bottles are in use."

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