Saturday, August 15, 2015

Cupid’s Breath by Elizabeth Arden c1928

Cupid’s Breath by Elizabeth Arden: launched in 1928. Although Arden was an American company, many of her perfumes were manufactured in France, and this perfume was made in Paris.


It was mainly packaged in small 3/32 oz clear glass vials housed in highly polished, turned maple wooden cases. These presentations look very similar to those for the Reiger's Flower Drops perfumes of the early 1900s. The little cut glass stopper had a long dauber to reach the precious remaining drops of perfume at the bottom of the vial.   The bottle stands 2 3/8" tall. The gilded foil label reads "Elizabeth Arden New York Contents 3/32 fl oz."

Cupid's Breath was aimed towards brides and mothers of infants in some of their ads.

The name "Cupid's Breath" to be used for perfume was registered on July 24, 1928 by Florence N. Lewis, doing business an Elizabeth Arden. Renewed July 24, 1948, to Elizabeth Arden Sales Corporation, New York, N. Y.

So what does it smell like? The perfume was described as lilac scented and was in oil form. I would need a sample to tell you what it smells like.

The last ad I saw for this perfume was in 1963. I believe it was shortly discontinued around that time.

Advertising and advertisements by Elbert Hubbard, 1929:
"There has been originated for us in France, an exquisitely delicate, subtle, distinctive Perfume, sweetly enchanting, christened "Cupid's Breath." The vogue with mothers."

Telegraph Delivery Spirit, 1950:
"A perfume especially appropriate for Valentine's Day is named "Cupid's Breath" and portends to have a fragrance of spring lilacs. Send white lilacs with a bottle of this, as well as with the bottle of the new Paris "lilac" scent, packaged in a special little Valentine box decorated with posies and paper lace."


c1920s-1950s. Photo by ebay seller a_passion4vintagestuff

c1950s-1960s. Photo by ebay seller vals-cargo


                                                                          

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