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Wednesday, October 7, 2015

Ecco by Princess Marcella Borghese c1960

Ecco by Princess Marcella Borghese: launched in 1960.


Ecco was available in the following products:

  • Parfum (Profumo)
  • Perfume Oil
  • Eau de Parfum Spray
  • Natural Spray Cologne (Acqua di Profumo)
  • Cologne Splash
  • Solid Perfume Compact
  • Dusting Powder
  • Milk Bath


Fragrance Composition:


So what does it smell like? It is classified as a modern floral fragrance for women with the light, vibrant scent of fresh spring flowers and herbs. It is warm and feminine, lasts well, and is so redolent of sun-soaked summer gardens that you almost expect the bees to follow you.
  • Top notes: herbs, aldehydes
  • Middle notes: jasmine, rose
  • Base notes: amber, musk, sandalwood


Playbill, 1960:
"Among the leading new-comers now making first appearances in this or any country is Ecco, the Princess Marcella Borghese's impressively original perfume. This, as you might suppose, is an opulent mixture, worldly and sophisticated. It is also, however, extremely subtle.  (But don't be misled, the come-hither is none the less persuasive for being unobtrusive.)"

Harper's Bazaar, 1967:
"Carrara marble inspired the elegantly contemporary new packages for Princess Mar-cella Borghese Perfumes — a natural choice to project the pure Romanesque enchantment of these fascinating fragrances. Inside the lightly- veined marbleized packages, graceful clean-cut bottles hold two beloved perfumes: Ecco. for the eternal woman, a blend of herbs with notes of jasmine and rose; and Fiamma, a fiery brilliancy that is indefinably feminine ad sophisticated. In either scent. Princess Marcella Borghese Perfume Oil. 1 oz $6.75. Acqua di Profumo, 2 oz $6.50. At Bonwit Teller."

Fate of the Fragrance:


Discontinued, date unknown. Still being sold in 1987.


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