Wednesday, October 7, 2015

Ecco by Princess Marcella Borghese c1960

Ecco by Princess Marcella Borghese: launched in 1960. The word means "Look" in Italian.





Ecco was available in the following products:

  • Parfum (Profumo)
  • Perfume Oil
  • Eau de Parfum Spray
  • Natural Spray Cologne (Acqua di Profumo)
  • Cologne Splash
  • Solid Perfume Compact
  • Dusting Powder
  • Milk Bath


Fragrance Composition:


So what does it smell like? It is classified as a modern floral fragrance for women. Modern floral blend, classic notes of jasmine and rose with the light, vibrant scent of fresh spring flowers, herbs and soapy aldehydes. It is warm and feminine, lasts well, and is so redolent of sun-soaked summer gardens that you almost expect the bees to follow you.
  • Top notes: Bulgarian rose, herbs, aldehydes, narcissus, bergamot, lilac
  • Middle notes: magnolia, jasmine, lily of the valley, ylang ylang
  • Base notes: civet, amber, musk, sandalwood, vanilla


Playbill, 1960:
"Among the leading new-comers now making first appearances in this or any country is Ecco, the Princess Marcella Borghese's impressively original perfume. This, as you might suppose, is an opulent mixture, worldly and sophisticated. It is also, however, extremely subtle.  (But don't be misled, the come-hither is none the less persuasive for being unobtrusive.)"

Harper's Bazaar, 1967:
"Carrara marble inspired the elegantly contemporary new packages for Princess Mar-cella Borghese Perfumes — a natural choice to project the pure Romanesque enchantment of these fascinating fragrances. Inside the lightly- veined marbleized packages, graceful clean-cut bottles hold two beloved perfumes: Ecco. for the eternal woman, a blend of herbs with notes of jasmine and rose; and Fiamma, a fiery brilliancy that is indefinably feminine ad sophisticated. In either scent. Princess Marcella Borghese Perfume Oil. 1 oz $6.75. Acqua di Profumo, 2 oz $6.50. At Bonwit Teller."

Fate of the Fragrance:


Discontinued, date unknown. Still being sold in 1987.


No comments:

Post a Comment

All comments will be subject to approval by a moderator. Comments may fail to be approved if the moderator deems that they:
--contain unsolicited advertisements ("spam")
--are unrelated to the subject matter of the post or of subsequent approved comments
--contain personal attacks or abusive/gratuitously offensive language

Welcome!

This is not your average perfume blog. In each post, I present perfumes or companies as encyclopedic entries with as much facts and photos as I can add for easy reading and researching without all the extraneous fluff or puffery.

Please understand that this website is not affiliated with any of the perfume companies written about here, it is only a source of reference. I consider it a repository of vital information for collectors and those who have enjoyed the classic fragrances of days gone by. Updates to posts are conducted whenever I find new information to add or to correct any errors.

One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table, did you like the bottle design), who knows, perhaps someone from the company brand might see it.

Also, if you have any information not seen here, please comment and share with all of us.

Featured Post

Faking Perfume Bottles to Increase Their Value

The issue of adding "after market" accents to rather plain perfume bottles to increase their value is not new to the world o...