Tuesday, October 6, 2015

Rumeur by Lanvin c1934

Rumeur by Lanvin: launched in 1934. Created by André Fraysse. Intended primarily for furs.

Fragrance Composition:

So what does it smell like? It is classified as a tangy, fruity chypre fragrance.

  • Top notes: aldehydes, bergamot, peach, plum
  • Heart notes: nutmeg, cardamom, cloves, jasmine
  • Base notes:  green leaves, civet, tobacco, vanilla, leather, patchouli, sandalwood, oakmoss, vetiver

Stage, 1935:
"There are certain perfumes especially made for furs. (Most perfume, you know, is supposed to leave a sour odor on fur after the first fragrance is gone.) Look at — and smell ! — Lanvin's Rumeur, intended primarily for furs; it is a vivacious kind."


c1940s-1960s, photo by ebay seller money*honey

c1930s-1960s. Photo from ebay

c1970s, photo by ebay seller jajezus

c1960s-1970s, photo by ebay seller perfumepanache

Fate of the Fragrance:

Discontinued around 1971.

Rumeur was reformulated by Francis Kurkdjian and relaunched in 2006. It is quite different from the original.
  • Top notes: magnolia, aldehydes
  • Heart notes: rose, jasmine, lily of the valley, mock orange, plum
  • Base: patchouli, musk, amber

Rumeur  Lanvin for women

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