Bijan by Bijan, the eponymous fragrance from the Iranian-American designer Bijan Pakzad, was launched in 1986 and introduced to the U.S. market in the spring of 1987. Developed in collaboration with Peter Bohm, this luxurious perfume reflected Bijan's signature style—opulence, exclusivity, and an uncompromising dedication to quality. The name "Bijan by Bijan" reinforces the designer's personal brand, emphasizing that the fragrance is a direct extension of his aesthetic and vision. The name "Bijan" (بیژن) is of Persian origin, traditionally used as a male given name. It is pronounced bee-ZHAHN and carries connotations of nobility, heroism, and romanticism, rooted in Persian literature and mythology. In this context, the fragrance name evokes an air of exoticism, refinement, and unmistakable identity, making a bold statement in the competitive world of luxury perfumery.
The mid-1980s were defined by excess, affluence, and a sense of grandeur. This period, often referred to as the Gilded Age of the Eighties, was a time of power dressing, high glamour, and a booming luxury market. Fashion was bold—women embraced strong silhouettes with padded shoulders, cinched waists, and lavish embellishments, mirroring their increasing presence in corporate and social spheres. The fragrance industry was dominated by powerhouse scents—intense, statement-making compositions designed to leave a lasting impression. Women of this era sought fragrances that exuded confidence, femininity, and extravagance. A perfume called "Bijan by Bijan" would have been perceived as an ultra-luxurious, exclusive signature scent—perfect for the woman who wanted to be remembered.
