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Welcome to my unique perfume blog! Here, you'll find detailed, encyclopedic entries about perfumes and companies, complete with facts and photos for easy research. This site is not affiliated with any perfume companies; it's a reference source for collectors and enthusiasts who cherish classic fragrances. My goal is to highlight beloved, discontinued classics and show current brand owners the demand for their revival. Your input is invaluable! Please share why you liked a fragrance, describe its scent, the time period you wore it, any memorable occasions, or what it reminded you of. Did a relative wear it, or did you like the bottle design? Your stories might catch the attention of brand representatives. I regularly update posts with new information and corrections. Your contributions help keep my entries accurate and comprehensive. Please comment and share any additional information you have. Together, we can keep the legacy of classic perfumes alive!
Showing posts with label Noxell. Show all posts
Showing posts with label Noxell. Show all posts

Wednesday, September 21, 2022

Incognito by Noxell c1992

Incognito by Noxell: launched in 1992 in association with Cover Girl, a division of the Noxell Corp. Procter & Gamble was looking to expand its portfolio and bought Noxell in October 1989 and in turn now owned Cover Girl. The name Incognito was originally filed for a trademark in 1989 by the Noxell Corp. and granted a trademark in 1990. 



It's fascinating how the evolution of corporate acquisitions and brand strategies can shape the cosmetics industry. Incognito by Noxell seems to have a rich history intertwined with the business maneuvers of Procter & Gamble. It's intriguing how a brand's identity can transition through different ownerships while still maintaining its essence. 

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