Navy by Cover Girl c1990

Navy was launched in 1990 in collaboration with Cover Girl, a division of the Noxell Corporation. Procter & Gamble's acquisition of Noxell in October 1989 paved the way for this expansion of their product portfolio, with Navy perfume becoming one of the notable additions. This fragrance was quite popular during its time and became a staple for many fragrance enthusiasts.

Incognito by Noxell c1992

Incognito by Noxell: launched in 1992 in association with Cover Girl, a division of the Noxell Corp. Procter & Gamble was looking to expand its portfolio and bought Noxell in October 1989 and in turn now owned Cover Girl. The name Incognito was originally filed for a trademark in 1989 by the Noxell Corp. and granted a trademark in 1990. 

It's fascinating how the evolution of corporate acquisitions and brand strategies can shape the cosmetics industry. Incognito by Noxell seems to have a rich history intertwined with the business maneuvers of Procter & Gamble. It's intriguing how a brand's identity can transition through different ownerships while still maintaining its essence.