Parfumerie Diaphane, established in 1881 by Mr. A. Reverchon, carved a niche for itself in the world of cosmetics and fragrance, starting with a breakthrough product he had developed earlier. In 1879, Reverchon introduced La Diaphane, a sheer face powder that captivated consumers and quickly gained popularity. Inspired by the success of this product, he named his company after it, marking the beginning of a legacy that would span decades. The establishment was located at 48 Avenue Parmentier in Paris, a site that would become significant in the realms of beauty and perfumery.
Parfumerie Diaphane became a prominent name in the cosmetics industry, renowned for its sheer face powder, Poudre Diaphane. The powder was notably endorsed by the illustrious actress Sarah Bernhardt, whose endorsement lent the product an air of sophistication and glamour. As the company expanded, it gained international recognition, exporting nearly two-thirds of its products throughout Europe and as far afield as Indo-China, Japan, the Caribbean, and the Pacific coast. This extensive reach highlighted the brand's commitment to quality and innovation, allowing it to establish a solid foothold in diverse markets.
