Le Parfum Ideal was created by Houbigant by in house perfumer, Paul Parquet in 1896, but it was launched for the first time at the 1900 Worlds Fair, along with another perfume Coeur de Jeanette.
The quintessential label for Le Parfum Ideal features a Gibson Girl sniffing a flower, this label was made of gilded foil and heavily embossed.
