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Please understand that this website is not affiliated with any of the perfume companies written about here in any way, it is only a reference page and repository of information for collectors and those who have enjoyed the classic fragrances of days gone by.

One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the company brand might see it.

Vintage Perfumes For Sale

Friday, April 26, 2013

Volcan D'Amour by Diane Von Furstenberg c1981

Volcan d'Amour is the second fragrance from the designer Diane von Furstenberg, launched in 1981.



For two years, trying to figure out the final name for the perfume was a tough task. The working names for the scent were originally called both "Deadly Feminine" and 'Deadly Sin", was coined by the internationally known interior designer Dakota Jackson, but Mrs. Von Furstenberg did not think that name would work.

In 1980, Diane met a Brazilian beach boy in Bali, with whom she had a torrid relationship. The romance was shrouded in an overheated, tropical mystique and reporters only used her paramour’s first name, Paolo, his last name was later revealed to be Fernandes. Their passion inspired her to create her 1981 fragrance Volcan d’Amour, based on a poem she dedicated to Paolo under the name Volcan d'Amour (Volcano of Love), which was later included inside the perfume box:
Into my life you came
Bringing peace to my heart
Fire to my body
Love to my soul
In your eyes I see myself
Feeling, reaching, looking
For perfect harmony

"Volcan is for when you want to be sexual," said Diane von Furstenberg, unlike her first scent, Tatiana, which she named after her daughter, but "created for myself. She went on to explain, "I knew the next one would be different. Like a very expensive cognac, if a man gives it to you, you know it is the ultimate gift. "

Shortly after the name Volcan d'Amour was registered, von Furstenberg discovered through an archaeologist friend, that according to Roman mythology "Vulcan was the god of fire married to the goddess of love, Venus, and Cupid was one of their children. It's destiny."

Diane held a launch party for the perfume at her 16 room, Fifth Avenue apartment in which she promised her guests "an evening cocktails, buffet and blithe spirits." Her daughter Tatiana greeted everyone at the door, and inside, her guests were mostly the fashion press, sipping champagne from tumblers. Her mysterious muse, Paolo was nowhere to be seen and Diane's spokeswoman explained that "he had other business to attend to this evening." But luminaries such as Mary Tyler Moore, 60's hairdresser turned photographer Ara Galant, Andy Warhol, Zbigneiw Brzezinksi, producer Howard Rosenman, and Bob Colacello (of Interview), both friends of Diane, had attended. The press received little gifts, press packets with a sample of the perfume and a brochure telling the lengthy legend of the fragrance.

On September, 21, models dressed in tropical sarongs single filed onto Fifth Avenue to spray unwary passerbys with the new fragrance.

Fragrance Composition:


"I worked on it for five years," von Furstenberg explained, she then described her perfume ,"it smells like violets and is very sexy...violets...so petite, yet so provocative. Intoxicating. Intense. the feeling comes from deep, deep, down...and fills me. Violets. I had to have them."

The violets were supposedly only grown on the slopes of Mt. Etna, the legendary home of Vulcan & Venus.

So what does it smell like? It is classified as a heady chypre floral fragrance for women with dominant notes of violets and basil. It was described as an “intense violet, created by blending over 300 of the world's richest, rarest, most sought after ingredients, herbs, oils and spices.” It starts with a fresh flowery, green, spicy top, followed by a radiant rich floral heart, layered over a feminine, warm and sensual base.
  • Top notes: basil, bergamot, coriander, orange blossom, green note
  • Middle notes: ylang ylang, carnation, violet, syringa, orris, lily of the valley, jasmine, rose, tuberose
  • Base notes: civet, olibanum, labdanum, ambergris, vetiver, myrrh, oakmoss, musk, patchouli, sandalwood, and frankincense

The fragrance was available in the following:
  • 1/4 oz Parfum
  • 1/2 oz Parfum
  • 1 oz Parfum
  • 1.5 oz Eau de Toilette
  • 2 oz Eau de Toilette 

Bottle:

1 oz of Volcan d'Amour Parfum retailed for $140 in 1983 and was presented in a seven sided glass bottle that looks like a shard of crystal, designed by Dakota Jackson who was inspired by the tall skyscrapers in Manhattan. Von Furstenberg says that the bottle can double as a "weapon suitable for New Yorkers."

For ideas for the packaging, Diane had showed Batuan, the sovereign of Pengosakan, the flacon and let him sniff the fragrance, "she anointed his pulse points, annexed his ear, and whispered the words of the legend. Vulcan and Venus...violets and love..Diane drew him into her excitement." Happily, "he understood" and in no time, was able to come up with a box design.

Fate of the Fragrance:


Despite its heavy marketing campaign and brisk sales, it was immensely popular at first, but by 1983, it was a giant flop, and was discontinued, today, it is very hard to find.  The losses almost destroyed the her business, so in 1983, the designer sold her beauty business to Beecham Pharmaceuticals for a reported $22 million (who later sold it to Revlon).

Note: Please understand that this website is not affiliated with the Diane Von Furstenberg company in any way, it is only a reference page for collectors and those who have enjoyed the  Diane Von Furstenberg fragrances.  

The goal of this website is to show the present owners of the  Diane Von Furstenberg company how much we miss the discontinued classics such as Volcan d'Amour and hopefully, if they see that there is enough interest and demand, they will bring back the original formula of the perfume! 

Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.



2 comments:

  1. I remember this perfume, I loved it so much. I bought it when I was a teenager! It was like a weeks worth of tips. I would buy it if it were rereleased!

    ReplyDelete
  2. Hola. lo use como a los 8 años cuando una tia lo trajo de Brasil, recuerdo lo especial del aroma, lo compraria inmediatamente lo viera.

    ReplyDelete

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