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Vintage Perfumes For Sale

Wednesday, May 1, 2013

Joy by Jean Patou c1929

Jean Patou wanted to send a gift of appreciation to his many regular international clients who would be unable to visit Paris in that first year of the Great Depression. He asked Henri Almeras to create something very strong, yet simple, no matter what the cost. This lead to the creation of the costliest perfume in the world, Joy.



Renowned as "the costliest perfume in the world," the Joy line was created in 1930 by haute couture designer Jean Patou. The perfume was first used commercially in 1931 according to trademark records. Jean Patou was the first designer to use his initials as a logo, presaging the monogrammed designer labels of today.

Life, 1933:
"Most expensive of Patou's perfumes is "Joy" which commands $35 for two- thirds of an ounce. The selling argument behind this walloping price is that each customer who orders it is entitled to have a special label bearing the legend, "Made for..."

Harper's Bazaar, 1933:
"Patou, a Pasha at heart, indulges in like privilege. Last year he created Joy, a perfume scarcely to be begged or bought. He will make it on special order, and when it comes it has your name printed on the label."
Stage, 1937:

"PATOU — The "Joy" scent continues to be one of the most expensive perfumes made, which is itself enough to delight a lot of people; two ounces, $60."
Rosicrucian Digest, 1945:
"One of the costliest perfumes on the market today is called Joy." It is put up by Jean Patou, and sold in jade and crystal bottles."


Fragrance Composition:



So what does it smell like? It is classified as a floral fragrance for women. It starts with a flowery green top, followed by a luxurious natural floral heart, resting on a feminine floral base.
  • Top notes: aldehydes,flower calyx note, peach, Bulgarian rose oil, tuberose, leafy green note
  • Middle notes: rose de Mai, jasmine de Mai, woodland lily, orchid, orris, ylang ylang, lily of the valley
  • Base notes: musk, sandalwood, civet
The predominant ingredients of Bulgarian rose and jasmine-one ounce each, it is said requires 10,600 jasmine flowers and 28 dozen May roses, the scent is a timeless masterpiece in simplicity. During two short weeks in the summer, several kilos of blossoms are harvested from the Jean Patou flower fields in Grasse to achieve the 10,600 flowers required for just one bottle of Joy perfume. The luxurious composition is coveted by women around the world.

The range:
  • 1 oz Parfum Baccarat Flacon
  • 1 oz Parfum Luxe

Bottles



The bottle was produced in three different designs. The first one, a crystal flacon, was designed to classical proportions by Louis Sue, the second was a black crystal flacon inspired by Jean Patou's own collection of antique Chinese snuff bottles, and the third was a cut crystal flacon produced by Baccarat.

Black glass bottle imitating Chinese snuff bottle, lettering in gold. Red plastic stopper, this bottle style was launched in 1931.


The 1 oz Crystal Baccarat Flacon: An exclusive luxury fragrance for exceptional women—only 50 limited-edition inscribed Baccarat Pure Parfum bottles are created each year for Jean Patou Joy. Current retail price: $1000 at Bergdorf Goodman.


Limited Edition 1 oz parfum Baccarat flacon for Joy. Only 150 examples were produced in 1998. This is a recreation of the famous 1930 bottle for Cocktail, a perfume by Patou. The original retail price for this limited edition parfum was $1000.00 when sold at the Neiman Marcus department store.








Legacy:

Today you can still find Joy, along with its flanker scents, Eau de Joy and EnJoy.

1 comment:

  1. A friend of mine visited the Joy factory in about 1981. He brought me back the most beautiful bottle of Joy perfume for my 21st birthday. The bottle was gold in colour, almost metallic - I wonder if these were just sold at the perfumerie, as I have never seen another.It was definitely Joy as it set me up with an expensive habit which has prevailed. Does anyone know about these bottles - I wish I had kept mine, but it was eventually 'binned' during a house move/downsize :-(

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