Tuesday, February 24, 2015

Perhaps by Anne Haviland c1939

Here is a reader request.

Perhaps by Ann Haviland: launched in 1939. It was reformulated in 1951 to make it "rosier and more distinguished".

The perfume took three years to compose.

Fragrance Composition:

So what does it smell like? It is classified as a crisp floral fragrance for women, a blend of precious spicy oils.
  • Top notes: herbs, green leaves
  • Middle notes: ylang ylang, rose and jasmine
  • Base notes: spices, sandalwood, herbs, orris, vetiver

Argonaut - Volume 124, 1945;
"Ann Haviland. fragrance. for. Easter. Above: "Perhaps" perfume, an enchanting fragrance — a captivating treasured gift to convey tender Valentine sentiment. 1 oz. — 18.50."

Tricolor - Volume 3, 1945:
"There's no doubt about Ann Haviland's perfume, "Perhaps." This thrilling new scent is a blend of many flowers, with rose and jasmine predominant. Perhaps is available in a graceful tall bottle with an 18-carat gold stopper, from $5.50 to $35."

The New Yorker, Volume 27, 1951:
"Ann Haviland, a specialist in single-flower scents, puts up her warm and haunting Jasmin of the Night in tiny gold-washed flasks that can be monogrammed; $4.20. And she has taken a long, critical sniff of her rose perfume Perhaps, and made it even rosier and at the same time more distinguished."

Esquire - Volume 43, 1955:
" Ann Haviland's Perhaps perfume, $18.50* an ounce."
Standard-Speaker, 1968:
"The New Perfume that Persists created by ANN HAVILAND, a genius in perfumes. PERHAPS is a completely new approach to fragrance . . . unlike any other perfume it has a greater concentration of rich precious oils . . . priceless Ylang-Ylang, Sandalwood, Rose, Jasmin, Herbs, Roots and Leaves from the 4 corners of the earth . . . AND MOST OF ALL, it is blended with the newly discovered modern rare essences which give PERHAPS its unique originality. PERHAPS is a creation of love and artistry which took 3 years to be born ... for the woman of today who likes her perfume to be distinctively elegant and to retain its crisp freshness for hours and hours. Wear PERHAPS and discover the finest fragrance of all.
  • Perhaps Spray Perfume Oil.. . 1 oz. $5.00 
  • Perhaps Perfume Oil .... 1/2 oz. $5.00 . . . 1 oz. $8.50 .... 2 oz. $15.00 
  • Perhaps Eau de Toilette Spray 2 oz. $5.00 . . 3 oz. $7.50 
  • Perhaps Bath Powder...4 oz. $4.50 
  • Perhaps Soap (box of 3)... $4.50 
  • Odamour Beauty Bath, to smooth away dry skin scented with Perhaps 4 oz. $5.00...6 oz. $7.50."

Fate of the Fragrance:

Discontinued, date unknown.

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