Wednesday, May 6, 2015

Golden Shadows by Evyan c1950

Golden Shadows by Evyan: launched in 1950. Created by Baron Walter Langer von Langendorff, better known as Dr. Walter Langer, the creator of White Shoulders perfume and the owner of Evyan Perfumes. Named after Golden Shadows, the baron's large Westport, Connecticut, estate.



c1951 ad

Fragrance Composition:



So what does it smell like? It was a spicy, floral perfume with a powdery, resinous drydown.
  • Top notes:
  • Middle notes: carnation
  • Base notes: spices, amber, benzoin, orris, vetiver, sandalwood


Bottles:




c1954 ad


The New Yorker, 1950:
"Evyan, evidently contemplating the phenomenal success of her White Shoulders, decided to produce a first-cousin ... more nonchalant mien, and the result is Golden Shadows, which comes in a Christmassy bottle shaped like a bell."

Glass Packer, 1951:
"LUXURIOUS-LOOKING bell-shaped bottles display Golden Shadows, latest fragrance of Parfums Evyan. Ground glass stopper has a similar inverted bell design. Matching cologne bottle has metal screw closure."

Pacific Drug Review, 1951:
"GOLDEN SHADOWS Parfums Evyan New York, N. Y. Golden Shadows is a new perfume and cologne fragrance ... The perfume is packaged in 1/2 oz, l  oz and 2 oz bell-shaped bottles with ground glass stoppers of inverted bell design."

Harper's Bazaar, 1957:
 "Fragrance in a mist — that's the news from Evyan right now — and welcome as the flowers of spring. Her lovely, fluted glass decanters of cologne now come equipped with their own atomizers so that their precious scent can be diffused lightly, delicately. (Which is after all, the only correct way to apply fragrance-in a soft, subtle breeze, not a head reeling dollop ... "Golden Shadows" is a modern abstraction, a beautiful balance of the perfumer's art."

Beauty as a Career, 1969:
"Golden Shadows is for the connoisseur, the woman who has everything. It has been described as the Champagne of fragrances, closer to sable than to mink, to emeralds than to diamonds."

Fate of the Fragrance:


Discontinued, date unknown. Still sold in 1969.


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