Tuesday, December 29, 2015

Intimate by Revlon c1955

Intimate by Revlon: launched in 1955, created by IFF.



Intimate relied heavily on sexually provocative advertisement for its marketing strategy. Some ad copies portray the sexiness of the perfume such as the following:

"INTIMATE by REVLON. If You've Got the Right Idea" the ad features a sensuous-looking woman with bedroom eyes and a come-hither look..."We've Got the Right Fragrance ..Get Intimate."
"For personal reasons, I cant explain why I use intimate" states a coy and alluring, beautiful young woman "But I do use Intimate, for personal reasons."

1955 advertisement introducing Intimate by Revlon.
"Even in the dark...he'll know its you....Intimate...the fabulous new American fragrance that even French women are talking about! Intimate never shouts, but oh! how it whispers. Give it for Christmas (see that you get it, too!) $2.00 and $3.59 plus tax." 

Fragrance Composition:


So what does it smell like? It is classified as a mild, spicy floral chypre fragrance for women. It begins with an aldehydic top, followed by a woody floral heart, resting on a warm, sensual mossy base. Classy and elegant with an animalic zing which is a combination of amber, castoreum, musk and civet.

The perfume notes for the original perfume are:
  • Top notes: aldehydes, bergamot, rose, gardenia, coriander
  • Heart notes: jasmine, orris, patchouli, sandalwood, cedarwood
  • Base notes: amber, castoreum, civet, oakmoss, musk

Intimate was available in the following forms:
  • Parfum
  • Spray Mist (Eau de Toilette)
  • Eau de Toilette
  • Eau de Cologne
  • Solid Perfume
  • Foaming Bath Oil
  • Bath Oil
  • Creamy Milk Bath
  • Body Lotion
  • Dusting Powder
  • Talcum Powder
  • Cooling Spray Bath Powder

In a 1963 advertisement introduces the Intimate Spray Mist, offered for $3.50.

1965 ad

In 1965, the  Eau de Toilette Spray Mist line introduced the gold filigree cases, the tear drop  glass decanters and the diamond faceted glass spray bottle. The Parfum was housed in a square glass bottle with glass stopper.  The Silk of Intimate, a rich, frosted lotion was also introduced alongside the Moisture Lotion, Dusting Powder with lambswool puff, Milk Bath, and the Cooling Spray Powder. The Perfume Oil was housed in a rectangular glass bottle with a gilded square label.




The "Intimate Best Dressed Collection" was launched for Spring 1970. The boxes sport a fabulous floral pattern and a genuine macrame yarn bows on the front. Very hippie chic. Another design was the red and white striped boxes.

Included in the following products:

  • The Best Dressed Sprays. This shiny ready-t-o-go case has two tote-able Intimate Sprays. The Ovalesque Eau de Toilette and Cooling Spray Bath Powder
  • The Couture Case. This Intimate gathering is replete with Eau de Toilette Spray, Eau de Toilette Perfume Oil, and Eau de Toilette. This is the kind of fashion that fits the mood, the mode..everyone's fancy.
  • The Designer Collection. This is the grand ensemble of Intimate Eau de Toilette Spray, Eau de Toilette, Foaming Bath Oil, and two cakes of Intimate guest soaps.
  • Perfume. The most precious and richly concentrated form of Intimate. Created, bottled, and sealed in France.
  • Spray Mist. Eau de Toilette to spray on easily...extravagantly. It is a perfect, yet softer variation of Intimate perfume.
  • Eau de Toilette. A subtle form of Intimate. Gives hours of delicious wearing pleasure.
  • Powdered Intimate. This fragrant, super-sifted powder comes your way two  separate ways. Via Cooling Spray Bath Powder. A cooling, air-soft powder in an aerosol.
  • And Perfumed Dusting Powder to smooth on lavishly with its own super-sized, super-soft puff.
  • Creamy Milk Bath. A precious pink-powder that transforms your bath into a creamy, marvelously scented froth. Treats your skin lovingly...leaves it scented, relaxed and smooth.
  • Foaming Bath Oil. A precious golden liquid, rich with Intimate and all soothing qualities of a bath oil. When it touches tub-water, this liquid luxury billows into a bath-full of scented, silky bubbles.
  • The Ovalesque Spray. The shape of tomorrow. This elegant slimline spray - with a mock tortoise cap, and an elegant crystally fluted bottle - brims with the liquid refreshment of Intimate eau de Toilette. There's a mini -size to tuck into pocket or purse. And a large size to spray at home.


From a 1971 ad:
"REVLON INTIMATE TEAR DROP SPRAY . Intimate, one of the world's great fragrances, is a tender compliment to any woman in this beautiful tear drop spray bottle and exciting gift box.2.25 oz, $3.50"


Fate of the Fragrance:


Revlon's Intimate was still being sold in 1980, in a natural atomizer concentrated cologne version, which "Reflects the grace and spirit of the Orient. 2 oz $4.75, a $9.25 value."


At some point "Intimate" was discontinued, but was later resuscitated by the house of Jean Philippe in 1987. Jean Philippe acquired the worldwide trademark for the Intimate fragrance lines from Revlon but not the formula.

The new reformulated Intimate by Jean Phillipe contains notes of:
  • dewberry, mandarin blossom, water lily
  • cinnamon, linden flower, tuberose, blue rose
  • bark, amber, musk and incense. 

The success of Intimate spawned a few flankers: Intimate Musk, Intimate Light, and Intimate Red.



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