Monday, March 28, 2016

Crescendo by Lanvin c1958

Crescendo by Lanvin: launched in 1958, but the name was trademarked in 1939.

Crescendo was available in the following products:

  • Parfum
  • Eau de Lanvin
  • Natural Spray Cologne
  • Dusting Powder
  • Soap

Fragrance Composition:

So what does it smell like? It is classified as a floral oriental fragrance for women, consisting of a blend of linden blossoms and marigolds layered over a base of musk and amber.

  • Top notes: aldehydes, hyacinth, linden blossom (tilleul) and dianthus
  • Middle notes: ylang ylang, marigold, honey, tuberose, carnation, iris, heliotrope
  • Base notes: leather, tobacco, amber, incense, spices, oakmoss, sandalwood, vanilla, musk, patchouli

Official Gazette of the United States Patent Office, 1939:
" Ser. No. 421,309. LANVIN PARFUMS, INC., Wilmington, Del., and New York, N. Y. Filed July 6, 1939. CRESCENDO For Perfumes. Claims use since June 29, 1939."

Fielding's Travel Guide to Europe, 1958:
"Smash hits among the newest entries are Rochas' Madame Rochas, Lanvin's Crescendo, Nina Ricci's Capricci, and.."

Fodor's France, 1958:
"Lanvin. "Arpege", "Rumeur", and the newest success "Crescendo". "Pretexte," "Scandale," "My Sin." 

Town & Country - Volume 116, 1962:
"Crescendo, Lanvin's latest spectacular, is armed with ilang-ilang, cooled with a woodsy note. Two ounces, $45. "

Soap, 1962:
"Crescendo-This for bath soap and toilet soap. Filed Nov. 22, 1961 by Lanvin-Parfums, Inc., New York. Claims use since Sept 20, 1961."

Harper's Bazaar, 1963:
"CRESCENDO the new fragrance by Lanvin."

Fate of the Fragrance:

Discontinued in 1969.

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