Welcome!

Please understand that this website is not affiliated with any of the perfume companies written about here in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the company brand might see it.

Vintage Perfumes For Sale

Saturday, April 27, 2013

Masumi by Coty c1967

Masumi by Coty was launched in 1967. A 1976 article describes the perfume as being made , "For example Coty's new Masumi seems directed at the Yoga generation. "

ad from 1977





Masumi was available as:
  • 0.85 oz Eau de Toilette Spray 
  • 1.33 oz Facial soap 
  • 2 oz Cologne Spray 
  • 3 oz Cologne Splash 
  • 3.5 oz Body Cream 
  • 4 oz Dusting Powder w/Puff 
  • Bath Cubes 
  • Bath Soap

Fragrance Composition:


So what does it smell like? Masumi is classified as a floral-green chypre fragrance for women.

Original perfume: 
  • Top notes: aldehydes, osmanthus, hyacinth and bergamot
  • Middle notes:  geranium, mimosa, violet, jasmine, rose, lily of the valley
  • Base notes: sandalwood, galbanum, oakmoss, vetiver, patchouli, tonka bean

Fate of the Fragrance:


The fragrance was reformulated and relaunched in new packaging in 1976.

New version:
  • Top notes: bergamot, rosewood, melon and pineapple
  • Middle notes: violet, cardamom and rose
  • Base notes: amber, sandalwood, cedar, vanilla, oakmoss and musk

The fragrance also spawned some flanker scents including: Eau Masumi, Toujours Masumi and Masumi Je Taime.


But by 1994, it was discontinued again.

Good Housekeeping, 1977:
"Masumi. It is calm. Serene. It fills you with tranquility. Beauty. As Masumi lingers, you become radiant. Masumi perfume, the essence of inner beauty."
Mademoiselle, 1977:
"The Masumi Experience. You begin. You breathe Masumi. You touch Masumi. Masumi touches you. Tranquil. Serene. As Masumi lingers your inner beauty emerges. You feel renewed. Experience Masumi. Perfume by Coty."
McCall's, 1978:
"FOR HER: A hand woven basket filled with the Masumi Bath Ensemble: fragrant soap, body creme and eau de cologne. From Coty, $7.95."

Structure, Style and Communication, 1980:
"Its name is Masumi, a classic new French perfume unmistakably touched with greatness. a new word in the language of love MASUMI de COTY, Made in France. Inspired by the East."

photo by franceseattle


Note: Please understand that this website is not affiliated with the Coty company in any way, it is only a reference page for collectors and those who have enjoyed the Coty fragrances.  

The goal of this website is to show the present owners of the Coty company how much we miss the discontinued classics such as Masumi and hopefully, if they see that there is enough interest and demand, they will bring back the original formula of the perfume! 


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.


No comments:

Post a Comment

All comments will be subject to approval by a moderator. Comments may fail to be approved or may be edited if the moderator deems that they:
contain unsolicited advertisements ("spam")
are unrelated to the subject matter of the post or of subsequent approved comments
contain personal attacks or abusive/gratuitously offensive language