Masumi by Coty was launched in 1967. A 1976 article describes the perfume as being made , "For example Coty's new Masumi seems directed at the Yoga generation. "
Masumi was available as:
So what does it smell like? Masumi is classified as a floral-green chypre fragrance for women.
The fragrance was reformulated and relaunched in new packaging in 1976.
Good Housekeeping, 1977:
Structure, Style and Communication, 1980:
ad from 1977
Masumi was available as:
- 0.85 oz Eau de Toilette Spray
- 1.33 oz Facial soap
- 2 oz Cologne Spray
- 3 oz Cologne Splash
- 3.5 oz Body Cream
- 4 oz Dusting Powder w/Puff
- Bath Cubes
- Bath Soap
Fragrance Composition:
So what does it smell like? Masumi is classified as a floral-green chypre fragrance for women.
Original perfume:
- Top notes: aldehydes, osmanthus, hyacinth and bergamot
- Middle notes: geranium, mimosa, violet, jasmine, rose, lily of the valley
- Base notes: sandalwood, galbanum, oakmoss, vetiver, patchouli, tonka bean
Fate of the Fragrance:
The fragrance was reformulated and relaunched in new packaging in 1976.
New version:
- Top notes: bergamot, rosewood, melon and pineapple
- Middle notes: violet, cardamom and rose
- Base notes: amber, sandalwood, cedar, vanilla, oakmoss and musk
The fragrance also spawned some flanker scents including: Eau Masumi, Toujours Masumi and Masumi Je Taime.
But by 1994, it was discontinued again.
"Masumi. It is calm. Serene. It fills you with tranquility. Beauty. As Masumi lingers, you become radiant. Masumi perfume, the essence of inner beauty."Mademoiselle, 1977:
"The Masumi Experience. You begin. You breathe Masumi. You touch Masumi. Masumi touches you. Tranquil. Serene. As Masumi lingers your inner beauty emerges. You feel renewed. Experience Masumi. Perfume by Coty."McCall's, 1978:
"FOR HER: A hand woven basket filled with the Masumi Bath Ensemble: fragrant soap, body creme and eau de cologne. From Coty, $7.95."
Structure, Style and Communication, 1980:
"Its name is Masumi, a classic new French perfume unmistakably touched with greatness. a new word in the language of love MASUMI de COTY, Made in France. Inspired by the East."
No comments:
Post a Comment
All comments will be subject to approval by a moderator. Comments may fail to be approved if the moderator deems that they:
--contain unsolicited advertisements ("spam")
--are unrelated to the subject matter of the post or of subsequent approved comments
--contain personal attacks or abusive/gratuitously offensive language